Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why isn't advertising funny any more?

Why isn't advertising funny any more? | Public Relations & Social Marketing Insight | Scoop.it

There’s something I noticed at Cannes.

 

And I’ve noticed it looking through everything recently submitted to Creative Works.

 

No laughs. Plenty of grit.

 

Under Armour from Droga5 New York. Strong women and gritty poems.

 

New Balance from BMB. Callum Hawkins grits his teeth and runs – 120 miles a week. “There are no short cuts to anywhere worth going."

 

Performance bike brand Specialized have made a film about kids with ADHD. From the gritmeisters at Goodby Silverstein.

 

Then there are the brands that want us to cry....

Jeff Domansky's insight:

A funny thing happened on the way to Cannes.

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Cartoonists around the world react to the American election

Cartoonists around the world react to the American election | Public Relations & Social Marketing Insight | Scoop.it

Drawing the drama: Cartoonists from around the world on Trump's defeat of Clinton.

 

These cartoons give us a global perspective on the US election.

Jeff Domansky's insight:

Nothing like political cartoons for perspective on the US election.

El Monóculo's curator insight, November 10, 2016 8:48 AM

Nothing like political cartoons for perspective on the US election.

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Shaq & Flat Earthers on Twitter: here's what they believe

Shaq & Flat Earthers on Twitter: here's what they believe | Public Relations & Social Marketing Insight | Scoop.it

Science has explained that the Earth rotates at 1,000 miles an hour at its equator, but flat-earthers are not buying it. Wouldn't people feel the rush of the rotation if the planet were spinning at that speed, you could ask.


Well, no, you wouldn't -- think about when you're an airplane or train ride that's moving at a constant speed, as astrophysicist Sabrina Stierwalt explained for Cornell University's "Ask An Astronomer." As long as it's a smooth, constant speed, you wouldn't feel any movements at all.


When you're on a flight, do you feel like you are personally blasting at 570 miles an hour through the air? You feel a change in speed, not a constant. If the Earth suddenly stopped moving, the atmosphere would continue to blast forward at 1,000 miles an hour, destroying everybody, according to NASA. Web comic XKCD's creator Randall Munroe explains the morbid aftermath in his book "What If?"...

Jeff Domansky's insight:

Social Cues: We dug deep into the flat Earth and fell into outer space on the other side. Fun reading!

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When in Rome, Laugh as the Romans Laughed | The New Yorker

When in Rome, Laugh as the Romans Laughed | The New Yorker | Public Relations & Social Marketing Insight | Scoop.it

The Cambridge classicist Mary Beard weighs in on the ancient art of joking....


Dear Laughter Lovers,

Have you ever wondered why I always start my newsletter with that salutation? Well, wonder no more. It’s because “laughter lover” is the English translation of philogelos, the Greek word that serves as the title of the world’s oldest joke book.


In last week’s magazine, there was a fascinating Profile by Rebecca Mead of the noted Cambridge classicist Mary Beard. What especially interested me was the mention of Beard’s most recent book, “Laughter in Ancient Rome: On Joking, Tickling, and Cracking Up,” which is published by University of California Press. (She is incredibly prolific, so by the time you read this she may have an even more recent book.)


Coincidentally, I had just finished reading this title, which I found to be as enjoyable as it was erudite. It includes a chapter on the Philogelos. I contacted Professor Beard to see whether she would write a bit about it. Being the agreeable sort that she is, she said yes. Take it away, Mary.


A few years ago, the English standup comic Jim Bowen presented a show with jokes that were based entirely on the one surviving ancient joke book, the Philogelos. It’s a collection of some two hundred and sixty short gags, written in Greek; it probably dates, in the form we have it, to the fifth century A.D., but some of the jokes go back centuries earlier.


I particularly like the one about the thuggish, philistine Roman who destroyed Corinth in 146 B.C. When he was overseeing the transport of the precious antiques that he had looted from the city, he said to the ships’ captains: “Don’t break anything, or you’ll have to replace it.”


Bowen’s show was apparently successful, or, at least, it was widely reported as such in the U.K. press, which at first sight was a bit worrying for those of us who think of laughter as much more a cultural than a natural human response. By and large, the rules of laughter (at what, when, when not, et cetera) are something we learn—we’re not born with them. So how come people still laugh at the jokes in the Philogelos  almost two thousand years later, in a completely different culture, one whose rules of laughter we ought not necessarily to intuit? I have various explanations for that, none of which involve abandoning my basic position on the cultural aspect of laughter and joking....

Jeff Domansky's insight:

Punchlines. that are more than 2000 years old? Yes, they're still crazy after all these years according to Bob Mankoff, columnist at the New Yorker, and classicist and Cambridge professor Mary Beard. They share a hilarious look at humor from the Greeks and Romans and why it's so enduring. Need a little humor and creativity with your coffee? Highly recommended. 10/10

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