Public Relations & Social Marketing Insight

If contributing guest posts is part of your content distribution and promotion strategy, you're probably familiar with the following scenario: You write a great article for a guest publication, and at the end, you’re compensated with a teeny, tiny paragraph about yourself.

Unless you wrote the article for purely altruistic reasons, this paragraph, though short, is quite critical. Not only does it connect you to the article on a level beyond your byline, but also, it provides space for links back to your website or social profiles. And who wouldn't want even that little bit of glory?

But what are you supposed to write in that brief paragraph, anyway? How do you make your author bio compelling, powerful, and effective -- without a whole lot of space? As it turns out, there are quite a few seemingly small ways to approach your author bio that can help it have a much bigger impact. But what do they look like, exactly? Read on -- you’re about to find out....