Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Getting Back to Basics: Guerrilla Marketing - Previso Media

Getting Back to Basics: Guerrilla Marketing - Previso Media | Public Relations & Social Marketing Insight | Scoop.it

Limited marketing budget? No worries! You can use thought-provoking concepts to generate a buzz a.k.a. guerrilla marketing. Here are some basics.


Free or ultra low-cost is what guerilla marketing is all about: Finding free ways to promote your business. Developing ways to build your brand without making any significant dent in your budget (if you even have the luxury of a few extra nickels and dimes worthy of being called an official budget in this economy!)


Let’s first define the concept, then we’ll look at the basic principals of guerilla marketing techniques, then we’ll examine some really cool and unconventional ideas that anyone can use to boost their business marketing success...

Jeff Domansky's insight:

Here are the basics to guerilla marketing. Caution. It may include gorillas. ☺

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How to market a product on a tight budget - The top 22 techniques

How to market a product on a tight budget - The top 22 techniques | Public Relations & Social Marketing Insight | Scoop.it

Learning how to market a product on a tight budget is not as difficult as you think. It requires that you learn how to combine content marketing with email marketing then amplify your effort with a combination of social media marketing and influencer marketing. These 4 strategies are all you really need if you’re committed.


The alternative to learning these 4 strategies is hiring a sales team and paying for advertising. Obviously, not much of an option if you’re on a tight budget or if you have no budget at all.


That’s the beauty of what I’m sharing in this post. The only thing required is time and conviction. The goal of the content shared below is to provide you with the ultimate learners guide to deploy your time and conviction so that you can save money while you market your product and increase your sales....

Jeff Domansky's insight:

Useful checklist of marketing tips for the budget-strapped business.

Ron Sela's curator insight, August 29, 2013 11:08 PM

How to market a product on a tight budget - The top 22 techniques

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How To Steal Your Competitor's Social Media Followers

How To Steal Your Competitor's Social Media Followers | Public Relations & Social Marketing Insight | Scoop.it

Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can be very difficult, one way to speed up the process is to tap into a fan base that is already established – that of your competitors. Yes, you can steal your competition’s followers right out from under their noses.


Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media. This guide will show you how to gain followers by leveraging your competition’s social networks. So if you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider..

Jeff Domansky's insight:

Here's a useful set of guerrilla marketing tactics you can put to work easily for quick results.

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Apple's Charger Take-Back Is a Model for Ongoing Brand Engagement - Ad Age Mobile

Apple's Charger Take-Back Is a Model for Ongoing Brand Engagement - Ad Age Mobile | Public Relations & Social Marketing Insight | Scoop.it

Apple's deal to take back non-brand phone chargers is not only brilliant crisis PR, it's a model for engaging consumers.


Apple has asked customers to trade third-party USB power adapters for a nearly half-off discount on its branded accessory. This comes after a Chinese flight attendant was reportedly electrocuted last month while using an iPhone as it was charging. The take-back program has been hailed as a brilliant PR move to defend Apple's brand, because it shifts blame to a charger unsanctioned by the company, though investigators haven't confirmed that conclusion.


There's a bigger idea here, though, that makes this program a model for brand engagement overall....

Jeff Domansky's insight:

I'm not sure I'd call this brilliant "PR" but it's definitely smart guerrilla marketing or maybe brandjacking would better describe it? It is a very interesting and useful reminder of a response or real-time.

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