Public Relations & Social Marketing Insight

Hiten Shah, who spoke at the previous growth marketing events, said it best:

“If you are doing marketing and you are not aligned with the growth in your company, then you are probably not doing your job”

That said, even though we’re still in the (relatively) early stages of the growth marketing revolution, we can still make sense of it.

First, sales plays a large role in growth. Marketing, like any business unit, shouldn’t exist in a silo. If you don’t connect your marketing and sales teams, you’re not going to move the needle as far – or as fast – as you could be. Sales, product, data science, and technical tools will be a critical part of your growth strategy.

Second, most of the information out there on growth marketing is surprisingly easy to organize. The top strategies, tactics, and tips fit nicely into 3 categories: brand, process, and customer.

And today, I’m going to talk about those categories and the growth marketing secrets in them....