Public Relations & Social Marketing Insight
443.4K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

14 Free Ebooks on Web Design, to Inspire

14 Free Ebooks on Web Design, to Inspire | Public Relations & Social Marketing Insight | Scoop.it

Online merchants could always use some free expert advice from the design community. There is a wide variety of free ebooks available to help.

 

Here is a list of helpful ebooks on design. There are titles on typography, classic design, color theory, user-experience design, logos, brand building, creativity, and more. All of these ebooks are free.

Jeff Domansky's insight:

Great design resources. Did I mention free?

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Story of Storyblocks, A Letter From Our Founder - Storyblocks Blog

The Story of Storyblocks, A Letter From Our Founder - Storyblocks Blog | Public Relations & Social Marketing Insight | Scoop.it
In 2009, I started a stock media company with a single vision: to provide premium creative content that everyone could afford. This idea grew into VideoBlocks, followed by the launch of GraphicStock and AudioBlocks. Now, we’re adding millions of photos to our new image Marketplace and it’s time to bring our expanding libraries together as Storyblocks.
Jeff Domansky's insight:

Formerly Graphic Stock, newly-renamed and upgraded, Storyblocks is an improved one-stop-shop for high quality stock media at a fraction of the cost, with millions of images, videos, audio clips, and more! A favorite tool, modestly priced and highly recommended. 9.5/10

Jeff Domansky's curator insight, September 18, 2017 10:54 AM

Storyblocks is an improved one-stop-shop for high quality stock media at a fraction of the cost, with millions of images, videos, audio clips, and more! A favorite tool, modestly priced and highly recommended. 9.5/10

Scooped by Jeff Domansky
Scoop.it!

What Every Marketer Should Know About Color Theory

What Every Marketer Should Know About Color Theory | Public Relations & Social Marketing Insight | Scoop.it

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate. Are you aware that colors impact how one thinks and behaves? In fact, color ads attract 42 percent more attention than those in black and white. This holds true even outside the realm of social media and into print marketing. Prospects hold on to colored business cards 10 times longer than standard white cards.

Why Is Color Theory Important to Content and Social Media Campaigns?
When a prospect’s eyes meet a particular color, they immediately send a message to the brain. After a nanosecond of processing the information, the individual makes a judgment about what they see. They may be interested, bored, or repulsed.

Great marketers wind up testing multiple visuals to find the best option. However, this can’t begin without an understanding of the benefits of color theory in marketing.

Jeff Domansky's insight:

Here's a look inside the world of color theory.

Manasa's curator insight, July 19, 2017 9:59 AM

Colour Theory Insights for Marleting Campaigns.

Scooped by Jeff Domansky
Scoop.it!

30 toast-worthy wine label designs

30 toast-worthy wine label designs | Public Relations & Social Marketing Insight | Scoop.it

Your label is one of the first thing people are going to notice about your bottle. And a label can tell you a lot about the wine inside: what kind of occasion it’s best for, whether it’s a red or a white (or a sparkling or a rose), what varietal it is, what type of flavor to expect… seriously, your customer is drawing a LOT of information from your label.

 

And because they’re looking for your label to get all of that information, you want to make sure that your label is an accurate representation of who you are and what your customer can expect from your wine. It’s a big deal!

 

Here’s a roundup of 30 of our favorite cool wine labels for inspiration...

Jeff Domansky's insight:

A wine label design can tell you a lot about the wine inside. 99Designs rounded up 30 amazing, tasty, creative wine labels to help inspire your next selection.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Always Up-To-Date Guide to Social Media Image Sizes | Sprout Social

Always Up-To-Date Guide to Social Media Image Sizes | Sprout Social | Public Relations & Social Marketing Insight | Scoop.it

Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video.
In this quick-scroll world of social media, the visual face of your brand is often times the first thing your audience sees and possibly the one thing they remember. It’s hard to cut and paste an image and reuse it across all of your social networks unless you have a tool like Landscape.

Sprout Social’s very own tool is free to use to resize, crop and scale social media image sizes. And along with our resizing tool, we’ve provided all the specific dimensions and a few quick tips to help you decide which image best fits each position....

Jeff Domansky's insight:

Sprint Social has an excellent guide and tool to help you create the perfect social media size visuals.

Everett Bowes's curator insight, February 13, 2017 8:41 AM

Sprint Social has an excellent guide and tool to help you create the perfect social media size visuals.

Scooped by Jeff Domansky
Scoop.it!

10 of the Best Modern Poster Designs to Inspire Creativity

10 of the Best Modern Poster Designs to Inspire Creativity | Public Relations & Social Marketing Insight | Scoop.it
Posters offer a diverse canvas for graphic designers, and some of the very best are not only beautifully designed but also inspiring and thought-provoking. There are hundreds of stunning poster designs that are instantly eye-catching, but we’ve narrowed this list down to a few of the most intriguing examples from the current decade. Whether you prefer to be bold or understated, you’re certain to find something here that will get your creative juices flowing.
Jeff Domansky's insight:

Deliciously creative posters. Recommended viewing. 10/10

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Logo Design: 50 Great Online Examples

Logo Design: 50 Great Online Examples | Public Relations & Social Marketing Insight | Scoop.it

Logo design is a very important part of building your brand’s identity. “Branding” yourself, is the best way to represent who you are and what you are all about. If designed properly, logos can have an enormous impact on your company’s success.


In this post I have assembled an amazing collection of fresh new creative logos for you to be inspired by. I am confident that these new logo designs will get your creative juices flowing. So with no further ado here is your latest dosage of beautifully designed logos. Enjoy!...

Jeff Domansky's insight:

Some gems among this collection though a few look generic or amateurish.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Create an Attention-Grabbing Poster Design for Any Event

How to Create an Attention-Grabbing Poster Design for Any Event | Public Relations & Social Marketing Insight | Scoop.it

As it turns out, posters aren't as old-school as we might think. In fact, they're still quite effective devices for promoting events. Making yours stand out, however, is the tricky part.Like so many other things in marketing, it requires a combination of creativity and formula. But what are the success factors? And what makes a poster look its best?


You're in luck. Our friends at Venngage, who know a thing or two about creating compelling visuals, put together this infographic to guide you along your poster-making journey. It'll help you figure out what information is essential to include on your poster, and how to make it aesthetically appealing -- without overwhelming the viewer....

Jeff Domansky's insight:

Venngage shows how posters are still applicable to marketing -- especially when promoting an event.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

14 inspirational examples of creative typography - 99designs Blog

14 inspirational examples of creative typography - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

You can have words without a picture, or a picture without words, but when you bring them together you get something special: a piece of art with a message. We see examples of creative typography all over the place, from polished advertisements to street art. But how do you get from idea to finished product?


Recently, 99designs teamed up with Skillshare to offer a classes to our designers on gaining typographic inspiration from your surroundings, adding visual concepts to individual words, hand lettering and shading, and custom logotypes. Take a look at some of the awesome results. And, if you’re feeling inspired, jump over to Skillshare and sign up for your trial!...

Jeff Domansky's insight:

Fresh creativity.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 sensible web design trends for 2017

10 sensible web design trends for 2017 | Public Relations & Social Marketing Insight | Scoop.it

Why have I used the adjective 'sensible' in my headline, instead of something more click-worthy like 'crucial'?


The answer is that web design trends in 2017 should be all about meeting the user's needs.


Gone is the temptation to show off what the browser can do, in its place is a passion for proper design; form follows function.


Ignore all the web design trends pieces that tip their hats to virtual reality or to eye-catching animation; 2017 is about utilitarianism.


Here are the 10 trends I think will be most noticeable....

Jeff Domansky's insight:

10 very interesting website design trends to note from eConsultancy.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Typography And Font Deconstruction - The Logo Company

Typography And Font Deconstruction - The Logo Company | Public Relations & Social Marketing Insight | Scoop.it

Typography is associated with great design for web and print. However, it was not so long ago that typesetting for printing presses was the norm. During this era of typesetting, many technical terms evolved for the construction and makeup of fonts and layout. It was like a secret code for typesetters, where few outside of the industry had any knowledge of the terms being used.

 

The Logo Company has put together this clever graphic that decodes these technical terms associated with type and explains the meaning of each term in simple, plain English, that anyone can understand....

Jeff Domansky's insight:

The most complete description of typography and fonts I've ever seen. If you care about the craft of typography,  this is a good read.

Scooped by Jeff Domansky
Scoop.it!

10 Web Design Trends That Will Rock 2017 | Red Website Design Blog

10 Web Design Trends That Will Rock 2017 | Red Website Design Blog | Public Relations & Social Marketing Insight | Scoop.it

Are you considering creating a new website for your business? Want to know the trends that are expected to take charge in 2017?

The Deep End take a look at the 10 web design trends they expect to see more of in this infographic....

Jeff Domansky's insight:

Check out these 10 valuable web design trends for 2017.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

22 beautiful real estate logos that close the deal - 99designs Blog

22 beautiful real estate logos that close the deal - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

Like all business, those in the real estate realm should be seeking uniqueness, clarity and memorability in their branding.


So how do you go beyond the overused and generic images of houses, skyscrapers and rooftops? We’ve got 22 great creative examples of people who got creative with their real estate, property and mortgage company logos.

Jeff Domansky's insight:

Customers are searching for uniqueness, clarity, and memorability in their branding. Here's some of the best real estate logos from 99designs.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The 14 Coolest Beer Label Designs You've Ever Seen

The 14 Coolest Beer Label Designs You've Ever Seen | Public Relations & Social Marketing Insight | Scoop.it

Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore.


With so many beers competing for attention on the shelves, standout beer labels have become a critical part of any brewery's marketing strategy.

So which breweries have come up with those really standout designs?

Jeff Domansky's insight:

Nothing like the tasty design of beer labels.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Daily Design Inspiration -- Abduzeedo

Daily Design Inspiration -- Abduzeedo | Public Relations & Social Marketing Insight | Scoop.it
Daily Design Inspiration from selecting photography, architecture, graphic design and more. Our goal is to simply inspire your day and be creative!
Jeff Domansky's insight:

Abduzeedo has fresh visual design ideas - daily.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

15 Inspiring Examples of Small Business Branding

15 Inspiring Examples of Small Business Branding | Public Relations & Social Marketing Insight | Scoop.it

While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to exploring new creative directions, and can move faster to implement them.

 

If you need some more convincing that working with small businesses can result in some stunning creative work, we've put together a list of 15 small business branding examples to get you inspired for your next project...

Jeff Domansky's insight:

Check out these stunning and unique examples of small business branding from HubSpot.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Ultimate Guide to Color Contrast. 3 Things You Should Consider

Ultimate Guide to Color Contrast. 3 Things You Should Consider | Public Relations & Social Marketing Insight | Scoop.it

The colors you choose while designing a website, poster or any other type of image will have a huge impact on whether or not the overall design is successful. After all, there is a lot of psychology behind the colors that people are attracted to, and designers need to incorporate this into everything they do.

Color contrast plays a very valuable role, but it is often overlooked, undervalued and misunderstood. To avoid this problem, you must learn more about color contrast, including how and why you should use it. Once you go beyond the basics of knowing that red and orange aren’t good colors to create contrast but black and white are, you can begin to develop an enhanced aesthetic that will please clients and viewers.

Why is Color Contrast So Useful?
Color contrast, in a nutshell, provides visual intrigue and keeps viewers interested. Consider for a moment how boring it would be if an entire poster was made from one color or only included shades from the same color family. Although there are some instances when this does work from an artistic perspective, it’s not an approach that is likely to grab someone’s attention when they’re perusing store shelves, looking at movie posters or surfing the web. Therefore, it’s wise to use contrasting colors whenever appropriate....

Jeff Domansky's insight:

Interesting post on the importance of color contrast in your design.

Scooped by Jeff Domansky
Scoop.it!

Product Pages

Product Pages | Public Relations & Social Marketing Insight | Scoop.it
Curated directory of the best Product Pages
Jeff Domansky's insight:

Useful source for the best product page designs and inspiration.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

20 Rising Web Design Trends To Watch In 2017

20 Rising Web Design Trends To Watch In 2017 | Public Relations & Social Marketing Insight | Scoop.it

Another year has passed and designers are looking ahead towards the future. Many promising design trends are bound to erupt in 2017. Last year I covered the top 2016 design trends and we’ve seen a lot of changes since then.


So, for this post I’ve picked the top 20 trends that I’ve noticed gaining traction in 2017. These design trends can apply to any website, so keep your eyes out for these techniques as we move through 2017 and beyond....

Jeff Domansky's insight:

Notable web design trends for 2017.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

63 Web Design Terms Every Marketer Should Know

63 Web Design Terms Every Marketer Should Know | Public Relations & Social Marketing Insight | Scoop.it

When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. And when it comes to things like blogging and social media, sure, you've got this. But soon enough, you're being pulled onto design projects. One day you're mocking up an infographic; the next, you're designing an ebook. You feel woefully unprepared -- and that design vocabulary? It can feel like a foreign language.


Sound familiar?


We've been there -- and we know we're not the only marketers who have, at some point, needed to become fluent in this vocabulary. So we decided to share a larger glossary, to help us all step up our game a bit. By no means is this the be-all-end-all of design terminology, so feel free to add your definitions in the comments as well. Here's what we have, organized alphabetically....

Jeff Domansky's insight:

Uncover the ultimate design vocabulary with HubSpot's guide to the 63 most essential design terms for non-designers.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

15 Best Web Design Inspiration 2017

15 Best Web Design Inspiration 2017 | Public Relations & Social Marketing Insight | Scoop.it

This best web design inspiration 2017 will let you know about the modern, creative and brilliant design. You can get fresh ideas to make yourself better.


Here’s a wonderful, creative and awesome collection of web design inspiration 2017.


Websites let people know about the brand, product, company etc. It helps people out to know about regarding thing. Feature, about, description is mentioned to give clear view.


Web design in any website does matter a lot because you’re not going to show feature and about only but are responsible for all engagement you made for viewers. So, keep in mind while selecting any design as it leaves good or bad impact....

Jeff Domansky's insight:

A great collection of designs for inspiration.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Web design trends we can expect to see in 2017

Web design trends we can expect to see in 2017 | Public Relations & Social Marketing Insight | Scoop.it

It’s that time of year where we look at the year that was and the year that will be. We’ve seen a lot of amazing website designs this year, and I’m eager to see what 2017 has in store for website and website design.


2017 is sure to bring some amazing website designs, but if we look hard enough, we can already start seeing some trends that are sure to dominate websites in 2017.


Let’s take a look at the 10 website design trends we can expect to see in 2017....

Jeff Domansky's insight:

From hand drawn elements to duotone images, imaginative headings to more focused content layouts, these design trends are just a few that will dominate 2017.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Web Design Trends You Can Expect in 2017! - Usersnap

10 Web Design Trends You Can Expect in 2017! - Usersnap | Public Relations & Social Marketing Insight | Scoop.it

With a new year just around the corner, it’s time to take a look at the future direction of web design.


As technology advances and becomes more ingrained into every facet of our daily lives, users are demanding more and more from their online user experiences (UX).Personal, interactive, and relevant are three keywords which users want from their UX.


Which basically means web designers now face the challenge of developing a website which understands and responds to its users throughout the process....

Jeff Domansky's insight:

These 10 web design trends will shape 2017: typography, long-scrolling websites, conversational UI, GIFs, data visualization & many more.

Everett Bowes's curator insight, December 15, 2016 9:41 PM

These 10 web design trends will shape 2017: typography, long-scrolling websites, conversational UI, GIFs, data visualization & many more.

Scooped by Jeff Domansky
Scoop.it!

9 cutting edge web design trends for 2017

9 cutting edge web design trends for 2017 | Public Relations & Social Marketing Insight | Scoop.it

These technologies have combined to create a huge shift in the web design paradigm, creating, most notably, a responsive (or increasingly mobile-first) design philosophy.


On the aesthetic side, 3 years ago flat design reigned supreme. And then Google introduced Material design, which brought us slightly out of abstraction. 2017 marks the year design takes one more step back into reality. Whether it’s through form, color choice or functionality, 2017 is a year of hybrids, where reality and technology collide to create a seamless browsing experience.


Here are the 9 web design trends we think are going to bridge that gap...

Jeff Domansky's insight:

From animated micro-interactions to split screens to gamification, these are the 9 web design trends we're predicting will be popular in 2017. Great reading and viewing!  10/10

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

9 inspirational packaging design trends for 2017 - 99designs Blog

9 inspirational packaging design trends for 2017 - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

Trends are mysterious things. Some stay for years and others are just a swift shimmer that leave as fast as they enter the scene. Still others shift and evolve with the times. Design is both the driving force and the result of this cycle of trends—with packaging design creating personal experiences (like the unboxing experience) that connect consumers to brands on a deeper level.


With that in mind, here are the 9 packaging trends that we are predicting for 2017....

Jeff Domansky's insight:

From unique die cuts to bold pattens to postal-inspired, here are the nine packaging design trends we're predicting will be hot in the New Year.

No comment yet.