Public Relations & Social Marketing Insight

Geo-conquesting is a relatively new idea in mobile advertising that uses location-based mobile advertising (primarily through social media channels) that directs consumers toward a specific business when they are physically in a competitor's location. For instance, if a local coffee shop wants to use this marketing method in their overall marketing scheme, they might target users who are at big coffee chains like Starbucks and Dunkin' Donuts with timely messages emphasizing local deals, short lines or unique menu items...