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Want to earn earned media in a somewhat unique but proven way?Follow the lead of McDonald's, Starbucks and Amazon by using gamification for PR.
You’ve probably seen examples like this type of gamification everywhere.
WPP defines gamification as “the use of game play mechanics or non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications.”
But for our purposes, I want to show you how gamification generates media impressions, both on social media and earned media platforms.
First, a caveat: generally I hate to use huge corporations as case studies in a blog intended for small- and medium-sized businesses, but I think in each case described there are aspects of their campaigns that are scalable and illustrative....
With smartphones, we have so much room to be creative.