Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The real cost of cheap content

The real cost of cheap content | Public Relations & Social Marketing Insight | Scoop.it

A few months ago, I published a post titled “Why You Can’t Afford $25 Blog Posts,” and it was one of our most popular of all time. As I was writing it, I remember wishing that someone would do a study on what you really get when you buy bargain-basement content.

 

As a certain book says, ask and you shall receive.

 

Last week my friend Lisa Alexander was kind enough to tag me in a post sharing some, yes, actual research on whether you get what you pay for when it comes to content writers. Let’s take a look….

Jeff Domansky's insight:

Cheap content is expensive in this experiment.

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5 Trends That Will Define Agency New Business in 2017 [New Data]

5 Trends That Will Define Agency New Business in 2017 [New Data] | Public Relations & Social Marketing Insight | Scoop.it

Will 2017 be the year agencies fall dangerously out of touch with client expectations?

How will the shift towards project-based work impact your agency's ability to retain long-term clients?

Do clients intend to move more marketing services in-house in 2017? 


A new report from RSW/US examines these and other troubling trends, offering valuable insights into both agency and marketer perspectives on key topics such as spending, project work versus AORs, and the explosive rise of marketing technology....

Jeff Domansky's insight:

If you're a freelancer or an agency, these five trends will be valuable reading.

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