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Younger investment professionals are more likely to use social media as a source of information for investment decisions, according to a survey of 120 stockbrokers, financial and market analysts, financial advisors, individual traders and fund managers conducted by Marketwired.
Overall 40% of the financial professionals surveyed by Marketwired said they are using social media as a source of information, but that number increases to 60% among financial pros under the age of 40. The younger financial pros are also three times as likely as the older cohorts to say that the information they get from social media is generally credible.
This generational shift may force firms to change their policies about social media, as 49% of respondents say their companies currently block access to social media sites (forcing 39% to consult them on personal electronic devices during the workday)....
This research will be of interest for PR and IR pros. Should cause some rethinking and overhauls of traditional info channels.