Public Relations & Social Marketing Insight

The e-retailer, which has had trouble getting some apparel manufacturers to sell to it wholesale, is now selling apparel for women, men and kids under its own brands. Here’s a close look at these Amazon brands and their prospects.

Amazon.com Inc. over the last eight months rolled out a series of Amazon-owned private-label apparel brands. The lines follow through on plans previously hinted at by Amazon executives, and represent a way for Amazon to become a bigger force in apparel, a segment where it’s been limited by the reluctance of some higher-end fashion brands to sell to Amazon.

KeyBanc Capital Markets analyst Edward Yruma identified the brands in a research note released earlier this week based on his research. Amazon has not commented or confirmed the brands directly, but Internet Retailer located trademark applications filed by Amazon Technologies Inc. for six of the seven brands dating to March 2015. Amazon did not respond to inquiries....

How can retailers optimize on the Consumer Confidence Index? We reveal patterns in color and pricing that change with the economic outlook.

With EDITD’s Color Analytics tools, it’s possible to view commercial activity by color. The lowest the CCI has been in the last ten months was December 2013, and the second lowest was February 2014.

Interestingly, products which sold out during those two months have something in common – there’s a huge dominance of black and grey tones. Certainly there’s some seasonality around this, but the activity in December is noteworthy – not only is this gifting and party season, but a time for sales. In February, as new season products arrive into store, it is usual to see some uplift in the palette – but with low CCI, none was evidenced....