Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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This Instagram Influencer Used Social Media to Build an Eight-Figure Home Based Franchise Business

This Instagram Influencer Used Social Media to Build an Eight-Figure Home Based Franchise Business | Public Relations & Social Marketing Insight | Scoop.it

In 2013, while sitting at a bar with a friend, Danny Nieves had a thought. He was helping a friend advertise his Cuban restaurant and told him that he would post his menus onto doors by rubber-banding them to doorknobs in his neighborhood.


The idea was a hit. It garnered local attention and had business booming at his friend's restaurant. This bright idea spawned into the thought that, if it could work for his friend's Cuban restaurant, maybe other nearby restaurants would pay him to add their menus to doorknobs. Nieves got to work. Stapling together menu after menu, he began dropping them off on every single doorknob he could.


The business idea saw explosive growth. Sales for those restaurants skyrocketed and he knew he was onto something. But he hated stapling together the menus and having to attach them one by one. However, it was at that bar, scrawled on a drink napkin, that he planned out his approach, detailing how he would saturate the homes with advertisements....

Jeff Domansky's insight:

This Instagram influencer used his social media platform to help build an eight-figure home-based franchise business.Nothing like a social success story.

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7 Shortcuts for Building an E-Commerce Startup to $1M in 12 Months - Clarity

7 Shortcuts for Building an E-Commerce Startup to $1M in 12 Months - Clarity | Public Relations & Social Marketing Insight | Scoop.it

This isn’t any of that wishy-washy BS. Winter shows you 7 crucial shortcuts for building an e-commerce site that made $1M in revenue in a cool 12 months.


If you had 18 months to make a million dollars, what would you do?


One entrepreneur, Justin Winter, is deciding to sell candles with a twist. And he’s projected to hit that milestone of making those millions.


Justin Winter is one of our hottest experts in e-commerce marketing on Clarity. Why?


Winter built a $12M run rate in 18 months for his startup


He is the co-founder and CEO of Diamond Candles, a bootstrapped, vertically integrated online home fragrance brand


Diamond Candles has been recognized as an Internet E-Retailers 2013 “Hot 100” e-commerce sites alongside Warby Parker, Bonobos and Sneakpeeq...

Jeff Domansky's insight:

Insight and inspiration... and a great reminder that social business can succeed.

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