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Scoop.it!
Brand relationships are no different. Keeping a fiery connection takes some work. To unlock long-term love for our brands and set the stage for strong lasting connections, one simply has to look at and apply basic human relationship principles. Here are five ways you can keep the spark alive and forge a devoted, lasting connection to consumers.... 
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Scoop.it!
Last week, I gave a talk to a networking group on social media marketing. Without slides and a limited time to cover a HUGE subject, I focused on 10 key things that I’ve learned about social media that I think every small business owner should know.
Here are my 10 things:
1. Social media is social. It’s about interaction, not broadcasting. This means that you should be having conversations, not just blasting your own promotions all the time (in fact, don’t do that at all.)
2. You cannot outsource a relationship. Be careful if you’re considering outsourcing your social media marketing because you can’t delegate personal connections, and that’s what social media is all about....
Jeff Domansky's insight:
10 terrific tips and lessons about social media and social marketing.
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Just like personal relationships, brand relationships need commitment. These five tips will help you stoke the fires with your customers.