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Scoop.it!
There are plenty of online tools for creating multimedia quizzes and flipped lessons. I am frequently asked for recommendations for "the best" one. I'm partial to using Google Forms to create multimedia quizzes, but there are others worth trying too. The chart embedded below provides an overview of the key features of five popular tools for creating multimedia quizzes and flipped lessons....
Jeff Domansky's insight:
Useful tools for potential engagement of customers by marketers as well as educators.
Scoop.it!
There are three considerations for creating engagement that are too often overlooked. There must be a “before, during, and after” process, consisting of presentation and cross-selling, consumption and follow-through. In a nutshell, the consumer begins the process of discovery after promotions create a need which the consumer tries to satisfy through video discovery and program viewing. The marketer’s task after that point is to prolong the experience and keep the consumer entertained. If you think about it, it’s certainly more meaningful to be presented with information concerning content, in addition to information about programs that complement the content rather than with a mere recommendation....
Jeff Domansky's insight:
Learn how content discovery impacts consumers, develops engagement, leading to sales.
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Brand relationships are no different. Keeping a fiery connection takes some work. To unlock long-term love for our brands and set the stage for strong lasting connections, one simply has to look at and apply basic human relationship principles. Here are five ways you can keep the spark alive and forge a devoted, lasting connection to consumers....
Jeff Domansky's insight:
Just like personal relationships, brand relationships need commitment. These five tips will help you stoke the fires with your customers.
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Last week, I gave a talk to a networking group on social media marketing. Without slides and a limited time to cover a HUGE subject, I focused on 10 key things that I’ve learned about social media that I think every small business owner should know.
Here are my 10 things:
1. Social media is social. It’s about interaction, not broadcasting. This means that you should be having conversations, not just blasting your own promotions all the time (in fact, don’t do that at all.)
2. You cannot outsource a relationship. Be careful if you’re considering outsourcing your social media marketing because you can’t delegate personal connections, and that’s what social media is all about....
Jeff Domansky's insight:
10 terrific tips and lessons about social media and social marketing.
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Scoop.it!
...I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing. The first three waves, according to Scott, are 1) text-based web content, 2) rich media content, and 3) personalization. As Scott notes in his post, interactive content can include wizards, configurators, calculators, assessment tools, contests, interactive white papers, games, quizzes, surveys, guided tours, portals, social hubs, diagnostics, workbooks, galleries, utilities, sweepstakes, learning exercises – in short, anything that consumers interact with. As the fourth wave of content marketing, this interactive content is the future. The “Guess Which Won” AppTo give you an idea of how powerful this kind of marketing can be, check out ion interactive’sGuess Which Won app. The app gives you five A/B tests to judge, and for each test, you’re shown two variations of a landing page and asked to guess which one performed best....
Jeff Domansky's insight:
When's the last time you engaged with a whitepaper? Five reasons that interactive content can take your marketing to the next level.
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I don’t know about you but finding time away from “follow Us or Like Us” solicitations, emails, phone calls in the non stop world of engagement is refreshing and rewarding. I suspect that there are many others, if not millions, who feel the same way and soon brands will begin to hear a new message from consumers. The message will be: Leave us alone! When did we ask brands to constantly solicit us with invitations to “like” them on Facebook? It is similar to a stranger in a mall walking up to you and asking you to stick a “Like Me” sticker on their clothing and sign it. Pretty soon the stranger looks like a fool and they are carrying a “Like Me” sign on them with your name on it like an endorsement....
Jeff Domansky's insight:
Jay Deragon explores the enigma of engagement in social media
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The transition from traditional marketing techniques, however, hasn’t been without some challenges. The shift in mindset to engage their audience online (as opposed to simply broadcasting) has been a fairly confusing proposition. Although the concept of engaging and interacting with their follower base is new, most will agree that it’s an important component to adopt if they’re to actively create brand advocates. But what is considered engagement? In it’s purest sense, engagement is the ability to cause another person to respond. Because of the wide variety of social media platforms, a brand follower can conceivably respond using any (or a combination of) the following methods:...
Jeff Domansky's insight:
How to use social media engagement tools to spark conversations and build business relationships.
Phillip Newsome's curator insight,
June 25, 2013 2:26 PM
Anyone who has tried "engaging" an audience through social media knows by now that Likes and reTweets can't truly be considered ENGAGEMENT. They are the equivalent of taking a brochure from an earnest door-to-door canvaser, then tossing it in the garbage as soon as they turn to descend your steps.
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...Yes, there is a lot more to content marketing than just one campaign, but the lesson from this very simple idea is as solid as they come – it doesn’t have to be complicated, it just has to relate to your clients and give them some value.
Next time you are racking your brain struggling to think about what you can write about, take a moment, look around ask the people on the front lines of your business what they think. Take the pressure off – a little creativity and fun might just solve all your problems and win the hearts of some new fans. Giving that little extra...
Jeff Domansky's insight:
This post offered a little down-home wisdom and creativity along with a really nice example of smart small business engagement with customers.
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interesante