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Scoop.it!
Brand relationships are no different. Keeping a fiery connection takes some work. To unlock long-term love for our brands and set the stage for strong lasting connections, one simply has to look at and apply basic human relationship principles. Here are five ways you can keep the spark alive and forge a devoted, lasting connection to consumers.... 
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Scoop.it!
...Yes, there is a lot more to content marketing than just one campaign, but the lesson from this very simple idea is as solid as they come – it doesn’t have to be complicated, it just has to relate to your clients and give them some value.
Next time you are racking your brain struggling to think about what you can write about, take a moment, look around ask the people on the front lines of your business what they think. Take the pressure off – a little creativity and fun might just solve all your problems and win the hearts of some new fans. Giving that little extra...
Jeff Domansky's insight:
This post offered a little down-home wisdom and creativity along with a really nice example of smart small business engagement with customers.
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Scoop.it!
Last week, I gave a talk to a networking group on social media marketing. Without slides and a limited time to cover a HUGE subject, I focused on 10 key things that I’ve learned about social media that I think every small business owner should know.
Here are my 10 things:
1. Social media is social. It’s about interaction, not broadcasting. This means that you should be having conversations, not just blasting your own promotions all the time (in fact, don’t do that at all.)
2. You cannot outsource a relationship. Be careful if you’re considering outsourcing your social media marketing because you can’t delegate personal connections, and that’s what social media is all about....
Jeff Domansky's insight:
10 terrific tips and lessons about social media and social marketing.
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Just like personal relationships, brand relationships need commitment. These five tips will help you stoke the fires with your customers.