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Scoop.it!
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules
Jeff Domansky's insight:
If it ain't visual, it ain't effective! 
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Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't Via janlgordon
Jeff Domansky's insight:
I agree with Jan. These are useful tips for bloggers.
Jeff Domansky's comment,
January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment,
January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Better Homes, Better Life's comment,
January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
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...In a business climate obsessed with PowerPoint presentations, complex graphs and charts, and lengthy reports, storytelling may seem to some like a soft way of getting hard stuff done. It’s anything but that. Steve’s experience with storytelling is, in fact, supported by the data. Research shows that when leaders want to communicate standards, stories are a much more effective means of communication than are corporate policy statements, data about performance, and even a story plus the data. Information is more quickly and accurately remembered when it is first presented in the form of an example or story....
Jeff Domansky's insight:
Another Jim Kouzes quote: "Stories are a powerful tool for teaching people about what’s important and what’s not, what works and what doesn’t, what is and what could be. Through stories, leaders pass on lessons about shared values and get others to work together."
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![Changing the Conversation in Your Company [via stories] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/E33zrGa4hLJGg92Q7W55rzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
In our experience, it's rare for a diverse group of headstrong Executive Education participants from around the globe to agree on anything. Our research has shown that more and more leaders — from organizations that range from computer-networking giant Cisco Systems to Hindustan Petroleum, a large India-based oil supplier — are using the power of organizational conversation to drive their company forward.
I love this article! Why? Because it reframes leadership, organizational change, and employee engagement as a conversation. Finally!
The authors don't directly mention storytelling, but if you are going to have a meaningful conversation, you know that storytelling is going to be a part of it.
Actually, promoting conversational storytelling is what I've practiced for years in my org development work. And it's a natural for anyone connected into business storytelling.
This notion fits perfectly with the emerging recognition that stories -- and stories told in conversation -- are the path to change, effective leadership, and engagement.
I like the research the authors shared, also. This article lays the foundation for where and how to engage in conversations/storytelling that make a difference. And don't forget to read the comments at the end of the post -- there's lots of good info there, too!
Enjoy this different perspective. Via janlgordon
's comment May 30, 2012 9:53 PM
Hey thanks for re-scooping this Jan! Hugs to you. Hope you had a wonderful weekend at the Cape :))
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Importance d'une belle histoire à raconter ...avec du contenu !
The emerging zeitgeist...
La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.