Public Relations & Social Marketing Insight
443.4K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

5 ways social media strengthens employee communication

5 ways social media strengthens employee communication | Public Relations & Social Marketing Insight | Scoop.it
What started as a phenomenon on a more personal level is now extending its reach to work and offices.
Jeff Domansky's insight:

How employee communications can be enhanced by social media.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Employees don't like their social intranets, study says | Ragan.com

Employees don't like their social intranets, study says | Ragan.com | Public Relations & Social Marketing Insight | Scoop.it
Prescient Digital Media's 2013 study found the implementation of social intranet tools on the rise at most businesses, but satisfaction is quite low. Why aren't employees and executives happier?

 

The firm's 2013 Social Intranet Study found that 76 percent of the companies surveyed use instant messaging, at least in some limited way. About 75 percent use blogs. Around two-thirds have wikis, discussion forums, and user comments. It's fair to say social tools are being used widely.

 

However, only 19 percent of organizations rated their social intranet tools as good or very good. Even fewer executives, 17 percent, like them.

Toby Ward, president of Prescient Digital Media, says the tools are easy to come by, but demonstrating their value is considerably tougher....

Jeff Domansky's insight:

Three factors dictate why social intranets work better.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Empowering Employees with Social Business Strategy | Jay Baer

Empowering Employees with Social Business Strategy | Jay Baer | Public Relations & Social Marketing Insight | Scoop.it

...

One of the things that I’ve been most interested in with regard to IBM’s social business journey is how effective they’ve been at activating their own employee base as well as their hundreds of thousands of customers worldwide. I think IBM is really, really smart in that it’s not about them. It’s not about how loud can they shout or how often can they talk at you, it’s about how can we get other people to be our megaphones for us.

 

That’s why I’m so delighted to have on the show today Sandy Carter, who is the Vice President of Social Business Sales and Evangelism for a little company you may have heard of called IBM....

Jeff Domansky's insight:

This is a superb look at how IBM is using social media and turning employees into evangelists. It's a must-read for employee communicators, business owners and even CEOs.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Learndot Officially Opens To The Public To Let Any Business Build Its Own Corporate University In The Cloud | TechCrunch

Learndot Officially Opens To The Public To Let Any Business Build Its Own Corporate University In The Cloud | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

... In other words, Learndot is building a training and certification platform for businesses that enables anyone within an organization to build courses, certify customers, educate partners and get employees up to speed, from the cloud. Learndot launched its new platform in beta in November, and were quickly overwhelmed by the response, receiving hundreds of trial requests within the first few months.

 

The startup wasn’t ready for the response, Learndot founder Paul Roland Lambert tells us, and they had to turn people away, as it initially took the startup nearly a week to set up a single trial manually. Now, with customers like Get Satisfaction, Clio and Zirtual on board, Learndot is officially coming out of restricted beta and opening its platform to the public....

Jeff Domansky's insight:

This intriguing social media service can be scaled from small to large organizations aimed at learning, training and sharing.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Manage Your Marketing: Your Employees Now Represent You Online

Manage Your Marketing: Your Employees Now Represent You Online | Public Relations & Social Marketing Insight | Scoop.it

... On Facebook especially, it’s really easy to note where you work. In fact, Facebook begs you to fill out fields in your “about” section regarding where you went to school and all of the places you’ve worked. That’s how you build networks on the social media platform, after all. People also tend to mention where they work on their Twitter bios, and your Twitter bio can be picked up on other platforms that connect to your Twitter account. A person can carry their workplace with them pretty much anywhere they go online.

 

Now let’s think about everyone who works at your company. How many of them have Facebook pages? How many of those Facebook pages mention your company? Maybe they even “check in” to your company every day when they get into work. Let’s say one, just one of the people at your company, is having a rough time of it for whatever reason. Maybe their shift got longer. Maybe they’re arguing with management about something. There are a million reasons why people complain about their jobs or complain about their bosses, right? What if that person keeps complaining about your company day after day? What if they keep talking about how terrible it is to work for your company and how everyone in your company thinks your customers are stupid?...

Jeff Domansky's insight:

A look at the challenge of social employees.

No comment yet.