 Your new post is loading...
Your new post is loading...
When was the last time you thought about engagement? In 2009, a Gallup State of the American Workplace report came out that showed organizations that were able to successfully engage both customers and employees could experience a 240 percent boost in performance-related business gains. But it would seem most organizations have not gotten the word. Six years later, another Gallup report showed only 32 percent of U.S. employees were engaged. 32 percent! This means two thirds of the American workforce is essentially checked out. Still, there’s good news. If you believe Gallup’s research, which suggests an organization’s innovations, growth, and revenue is strongly tied to its workers’ level of engagement, the low engagement of many US workers presents a competitive opportunity for businesses that are willing to take the extra steps necessary to inspire greater enthusiasm across their workforces. A big part of this comes down to giving your workers the know-how to do their jobs more effectively. Corporate training, when done properly, can be a business driver in its own right. (To be sure, 42 percent of companies say eLearning has led to an increase of revenue.)So, the next time you host an eLearning session, here are some of newest and most proven ways to engage learners:...
There’s a great quote from Confucius: “Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand." People will more readily help bring to life the changes that they are involved with. How are you involving your people in the changes that need to be implemented?...
The infographic that we put together has some pretty shocking statistics in it, but there are a few common themes. Employees feel overworked, overwhelmed, and they don’t like what they do. Companies are noticing it, with 75% of them saying they can’t attract the right talent, and 83% of them feeling that their employer brand isn’t compelling. Companies that want to fix this need to be smart, and patient.
This doesn’t happen overnight, but like I mentioned, it’s easy to do. Being patient might be the hardest thing for companies, and I understand how frustrating it can be not to see results right away, but it’s important that you invest in this, because the ROI of employee engagement is huge.
Here are 4 simple (and free) things you can do to get that passion back into employees. These are all based on research from Deloitte....
LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study.
After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3. Talent and recruitment 4. SalesLinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather insights into how employees feel about their company’s use of social media.
The results of both studies were visualized in one infographic entitled, “Relationship Economics.” ....
Now more than ever, brands are influenced not by the ads or image they put out to the public, but what consumers are actually saying about the brand.
... Leading brands are turning to employees to amplify brand content, engage on behalf of the brand, curate content, listen to conversations, and even to help with recruiting. Employees have unique experience and expertise that can be extremely valuable to customers and prospects.
Check out these numbers from Cisco’s employee program: - Employees have 10x more followers vs. corporate accounts. Plus only 2% of the employee’s audience overlaps with the audience of the corporate accounts. - Employees share 29% more URLs about the company vs. corporate accounts - Employees URL reach is 2x vs. corporate accounts...
What started as a phenomenon on a more personal level is now extending its reach to work and offices.
Can you spot the differences between these two statements? 1. "You're required to create three videos a month." 2. "If you make the effort to create three videos each month, you'll get your own video equipment and software to use for free. Not only that, we'll recognize you as a leader in the company." It's like night and day, isn't it? According to Paolo Tosolini, director of emerging media at Run Studios, all it takes is a little incentive—a little bit of making video production into a game—to get employees excited about bringing their expertise to their company's video messaging. It's a good way to get employees to watch important videos, as well.
Organizational core values are a primary determinant of culture, employee satisfaction and business performance. This article addresses six core value topics that CEOs and business executives should know about. The Six Topics Below is the core value list: Core values are the building blocks of organizational culture.The process of defining, measuring, and improving core values can be an excellent vehicle for improving organizational culture.Core values provide a common language to address unacceptable behaviors in a less threatening way.Core values guide decisions and emphasize what is important to the business as the organization continues to change and improve.Core values influence business performance.If core values have not yet been established, a step-by-step process described in this article can be followed to discover them....
|
Employee advocacy is taking corporate communications by stormr. Encouraging employees to be your organization's champions could be the perfect answer to journalists increasingly seeking real stories on social media. Companies like Cisco and Danske Bank are already experimenting with employee social-media takeovers. Don't sack your spokesperson, but it's definitely time to give your employees the forum they deserve....
Concerning internal communication elements critical for employee engagement, we found that satisfaction with feedback, informal communication and communication during meetings are the most relevant ICS dimensions for employee engagement. Our results confirm previous findings that feedback (e.g. Bakker & Demerouti, 2008), open channels of communication (e.g. Caesens, Stinglhamber & Luypaert, 2014), communication between supervisors and employees (e.g. Agarwal, Datta, Blake-Beard & Bhargava, 2012), and sharing information with employees (e.g. Durkin, 2007) are vital enablers of engagement.
However, even though our results imply a causal relationship between ICS and employee engagement (and even though engagement is mostly conceptualized as an outcome of internal communication, e.g. Ruck & Welch, 2012), what matters most is that internal communication and employee engagement “feed” each other in a continuous virtual circle.
Our results show that internal communication should be recognized as an underlying influence of employee engagement (Karanges et al., 2015). This implies that internal communication strategies, when effectively applied, help organizations to create and sustain high levels of employee engagement, which leads to higher levels of performance....
Our employees give us the opportunity to augment our licensed and community-generated content with original material that has the feel of exclusive, insider information. While our colleagues may not be as trained in effective Web writing as we are in marketing, their insights are nuggets of gold and can be efficiently turned into content.
In this column, I’ll describe three types of content programs and processes that represent different paths to get employees engaged in content marketing in a manner that both taps into their knowledge and respects the fact that content is not their day job....
Owned media, paid media and earned media have made up the content marketing tripod for a long time, but now the stool has a fourth leg: employed media. Find out how you can give your content effort...
...A while back, I wrote a post on the concept of a Center of Content Excellence — a new discipline and resource charged with propagating the power of content marketing, maintaining standards, and reducing duplication of effort.
Employed media is an important part of any Center of Content Excellence.
The idea is simple: If all sorts of folks in your company would and could use your great content in their interactions with the world, they’d amplify its impact many times over....
Do you think your employees love their work? Think again! These are the telltale signs that your employees are starting to disengage. ...
I have evaluated dozens of CEO/executive town halls. As idealists, when we plan these events we envision a turn-of-the-century town hall during which passionate employees engage in vigorous debate with organizational leaders.... Most forums have too much content and a lengthy presentation with too much detail. In addition to substance, our leaders tend to be too positive and rarely negative, and employees don't think they are getting the truth. This sort of comment is heard: "That is not the real strategy; the real strategy happens behind closed doors." The good news is that employees tell me they really do want to know and understand strategy and what is impacting the business. They just don't believe that happens in leader forums. Senior executives tell me they want to know the best way to share their direction and strategy for the organization. Employees tell me they want the truth. They want unscripted answers and to participate in a discussion about the competing demands placed on the business....
Prescient Digital Media's 2013 study found the implementation of social intranet tools on the rise at most businesses, but satisfaction is quite low. Why aren't employees and executives happier? The firm's 2013 Social Intranet Study found that 76 percent of the companies surveyed use instant messaging, at least in some limited way. About 75 percent use blogs. Around two-thirds have wikis, discussion forums, and user comments. It's fair to say social tools are being used widely. However, only 19 percent of organizations rated their social intranet tools as good or very good. Even fewer executives, 17 percent, like them. Toby Ward, president of Prescient Digital Media, says the tools are easy to come by, but demonstrating their value is considerably tougher....
...Research indicates that engaged employees contribute to the long term success of organizations. There are many perspectives about the value and practice of employee engagement. This Myths and Realities Checklist can help sort fact from fiction....
Via Daniel Watson
|
Want to know how to Engage Learners in corporate training? Check the 5 newest ways to Engage Learners in corporate training.