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Benefits of Using Mobile Apps for your Internal Crisis Communications

Benefits of Using Mobile Apps for your Internal Crisis Communications | Public Relations & Social Marketing Insight | Scoop.it
From www.melissaagnescrisismanagement.com - July 22, 2013 11:52 AM

Here are 5 benefits of using a mobile app for your internal crisis communications - and which industries and types of organizations would best benefit.


Intranets are a great tool for large organizations that have offices all around the country and the world, but what about when you have workers on the ground? Workers on the ground don’t necessarily have a computer in front of them at all times, but what they definitely do have is a mobile phone. Creating an app designed specifically for your internal (crisis) communications will allow you to:- Access and reach each and every member of your team, no matter where they are at any given time – and all at once...

Jeff Domansky's insight:

Melissa Agnes shares some smart thinking around creating your own internal communications app for use in a crisis. Makes a lot of sense as a backup tool as long as you plan for the possibility of no Internet access by some or all crisis. Worth exploring by all crisis and internal communications managers.

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Elaine Li's comment, August 22, 2013 7:47 AM
Hi, Steven, thank you for share this article. This is article talking about the benefit of using mobile apps for your internal crisis communication. Everyone need communicate with each other. People can communicate with each other through Internet, mobile phone or computer. I agree with Steven’s insight, not everyone have a computer with him or her all the time, but people have smartphone with Internet. Internet is a great tool for lager international organization that has employees all around world. So creating an app designed for company internal communication will let employees to improve their work efficiency. Use mobile apps allow works to contact to their team member at any time, send message and notification at particular time, share image, link and video and this app also can include some unique functions for your business. Using mobile technology for internal crisis communication can bring many benefits for the company and works.
Yujue Wang 1250401's comment, August 23, 2013 12:24 AM
This is a good insight, mobile phone is getting more and more handy these days especially when everyone has smart phone on them, the internet access become another way of easy and cheap way of communication. We all know how hard and expensive it is to make a call overseas not to mention we have to calculate the time difference, so I totally agree to making a phone app that can help during unpredicted circumstances especially for big business that have companies all over the world. I also agree with the facts that worker need to have effective communications and if a phone call is missed it might delay things for days while a phone apps can hold the information and wait until someone read it when they get a chance. When it comes to internal crisis communication I think a multipurpose phone app can actually bring a lot of benefits for communication in a business.
Gladstone Leslie Samuel, PMP's curator insight, September 11, 2014 10:24 AM

Mobility is the key in the current context.
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10 Reasons Why Internal Comms Pros Should Participate in Social Media

10 Reasons Why Internal Comms Pros Should Participate in Social Media | Public Relations & Social Marketing Insight | Scoop.it
From windmillnetworking.com - January 19, 2013 11:11 PM

The profession and perception of internal communication (Internal Comms or IC) has undergone many changes over the years, moving from newsletter writers to trusted business advisers. Or at least that’s what we hope. Much work has been done, but there’s still a journey ahead. However, it’s the area of social media and its role for and in internal communications that is the current bump in the road for many.

 

I’m going to look at 10 reasons why internal comms professionals should use social media and share some thoughts to help you make smart choices....

Jeff Domansky's insight:

Rachel Miller makes a good case for participating in social media.

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Three Best Practices Employees Crave - Talent Management magazine

Three Best Practices Employees Crave - Talent Management magazine | Public Relations & Social Marketing Insight | Scoop.it
From talentmgt.com - September 5, 2012 3:18 PM

Communicators take note of this survey from Fierce Inc and its implications for employee and internal communications. Here are the core findings: 

 

What Employees Want

1. Transparency
2. Autonomy
3. Responsiveness

 

Source: Fierce Inc., 2012

 

SURVEY RESULTS

Nearly 50 percent identify lack of company-wide transparency and too little involvement in company decisions as key areas of concern.

 

Nearly 50 percent selected lack of transparency as the top practice holding their organization back.

 

25 percent are concerned decisions are made by management behind closed doors.

 

25 percent dislike that information is disseminated on a “need-to-know” basis.

 

I'm not sure there is a better guide for leaders and communications professionals - JD

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Empowering Employees with Social Business Strategy | Jay Baer

Empowering Employees with Social Business Strategy | Jay Baer | Public Relations & Social Marketing Insight | Scoop.it
From www.convinceandconvert.com - January 21, 2013 2:47 PM

...

One of the things that I’ve been most interested in with regard to IBM’s social business journey is how effective they’ve been at activating their own employee base as well as their hundreds of thousands of customers worldwide. I think IBM is really, really smart in that it’s not about them. It’s not about how loud can they shout or how often can they talk at you, it’s about how can we get other people to be our megaphones for us.

 

That’s why I’m so delighted to have on the show today Sandy Carter, who is the Vice President of Social Business Sales and Evangelism for a little company you may have heard of called IBM....

Jeff Domansky's insight:

This is a superb look at how IBM is using social media and turning employees into evangelists. It's a must-read for employee communicators, business owners and even CEOs.

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Organizational Communication Research Topics | Institute for Public Relations

Organizational Communication Research Topics | Institute for Public Relations | Public Relations & Social Marketing Insight | Scoop.it
From www.instituteforpr.org - October 22, 2012 10:25 PM

Welcome to the IPR’s Organizational Communication Research Center (OCRC), your comprehensive source for game-changing employee communication research, best practices and measures. If you want to learn more about engaging employees, building trust and improving communication climate, this is the place....

 

[Excellent resources for internal & employee communications ~ Jeff]

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