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The idea is to simply turn your employees into brand advocates on social and leverage their social connections to crank up your social reach exponentially.
Running an employee advocacy program isn’t a textbook strategy. There’s no set method that will work for everyone, and you’ll have to build your program to fit your own business from scratch.
So what’s the most effective way to do that?
Let’s first break down the definition of social employee advocacy and then study the essential elements of most successful advocacy programs.
Here's a useful reminder of five key elements in an employee advocacy program.