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The closest a digital marketer can get to being inside their customers’ heads without a survey or a degree in neurosurgery is by getting in their inbox. But that’s not easy to do. Convincing leads to hand over their personal information — aka “lead generation” — is still a challenge for many businesses today. A landing page helps, but even that doesn’t guarantee you get their permission to email them offers. Luckily, there’s a way around all that — a way to get in your customers’ inboxes without convincing them to fork over their email address: using an ad format from Google, called Gmail Sponsored Ads....
Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices. And above all, emails must contain a meaningful call-to-action. After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it. You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples. Read on to discover some great email campaign examples and what makes them great -- or just skip ahead to the brands you already know and love....
Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in” messages rarely garner responses, they can even turn prospects against their senders. But reps still need a way to get in touch with buyers who’ve gone dark. Enter these 23 email templates. These “just checking in” alternatives simultaneously add value to the prospect while putting the salesperson back on her radar. She’ll want to restart the sales conversation -- so it’s a win-win....
What’s the difference between the sales email no one opens and responds to and the one that generates dozens of new customers? Is it the subject line, the length, the way the copy is written, or the ideas contained in the content? The answer is a combination of all of the above. If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%....
To grow your email list, you don’t need a ton of traffic. In fact…you don’t even need a website. It’s true. I mean, you should have a website eventually so you can create content and add consistent value, but you could grow a huge, 5-digit email list with four simple tools: - A landing page - An email service provider (like ConvertKit, Aweber, or MailChimp) - An opt-in offer or content upgrade - The strategies I’m about to teach you in this guide....
I’ve never understood web sites that subject visitors to a giant pop-up the moment they arrive demanding their email address. The strong-arm tactic is often used before visitors have even had a chance to read whatever article they came to read. And it’s only the starting gambit. Marketers have a whole grab-bag of passive-aggressive tricks to choose from: pop-ups, slide-ins, scroll-downs, welcome mats, sticky bars, on-exit intents, home gates, takeovers, bait-and-switch freebies, etc. They all boast high conversion rates. They’re all promoted ad nauseam in content marketing listicles. And yet many of these tactics are really, really annoying to the very audience that marketers are trying to engage. Money Lab put together a funny parody landing page, “I Want Your Email Address”, that mashes all of these tactics together....
With email marketing technology used by more than 80% of B2B and B2C companies, there’s no reason to believe that this type of communication is going away anytime soon. For this reason, it’s time to embrace your inbox. Gmail has long been my favorite email service. There are many reasons for this, including the fact that marketing professionals can use the program as a means of growing their blog’s traffic. But, you won’t get much out of Gmail, in its most basic form. Instead, if you want to turn it into a powerful marketing tool, then you need to consider the many plugins that are available. In this post, I’m going to examine 10 Gmail plugins all that marketing professionals should consider implementing in the months to come. Let’s take a look at the list. ...
Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even "dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier....
Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from. Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in. Regardless of why you email, to ultimately get what you want the other person has to open and reply to your email, lost in the over 205 Billion emails sent per day according to Radicati Group. Over the past 2 months, for every 100 emails I sent to influencers, A-Listers, and CEO’s, 97 were opened and 92 were replied to, using 3 nifty secrets built into this tool called Send Later for Gmail....
One of the biggest reasons list building is so important is that you’re creating an ever-growing pool of views, comments, shares, and sales that can be tapped into at any time. If you write an epic post today that goes semi-viral and receives 50,000 views, that’s amazing, but what happens next week when you write your next post? If you have a solid email capture system in place, you now have 5-10% of those views returning to read, share, comment, purchase, etc. Plus, you have a valuable asset – a lead list you can pitch products and services too. If you know what you’re doing with email marketing, you can make a killing from an email list. And if you don’t, you can still do pretty well. Email subscribers convert like crazy....
This blog post is all about examples of great emails—emails that are so effective, inspiring, and compelling that readers couldn’t resist the urge to engage with them. Each email is an opportunity to generate leads, further educate your prospects, close customers, and support your evangelists. It’s a chance to move the reader out of their inbox and onto a path to read more, subscribe, sign-up or buy. Email marketing can be an incredibly valuable communication channel for your business. To drive real results—results measured in dollars and cents—an email marketer has to send emails that add value to the readers and benefit their own business. The three emails below were all sent by HubSpot customers and achieved OUTSTANDING results. There will be context on why each email was so successful individually, but it’s worth pointing out two things that all of them have in common...
Sales emails are difficult to get right. They’re time-consuming to write, time-consuming to tailor, and aren’t guaranteed to pay off.
But it’s time to stop thinking about email as a necessary evil. Yes, writing good email is a skill that must be practiced, but once you master it you’ll be deploying effective messages in no time.
Luckily, we’ve got your back....
There’s nothing I love more than a universal best practice getting unequivocally bashed in by a niche case study.
“Best practices” are your baseline. They are the Wordpess theme template of your marketing efforts. If you stop at best practices, you haven’t really done any marketing yet.
That’s why today, we’re going to be looking at 8 email marketing case studies that contradicted best practices to get better results. We’ll look at why they worked and how they might apply to your business....
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These are three compelling reasons I’d advise against using LinkedIn to foster cold email introductions. What would I suggest instead? - Find your target's business email address using the tools listed here. - Write a value-based email introduction. Make sure it covers in no more than four two-line paragraphs why they should reply to you. - Send it to the prospect's business email address. - Revise your email to remove any self-serving language. - Imagine I’m going to pay you $1000 for every word you remove from the email. Take out as many as you can. I owe you at least $10k right? - Send the email.
When it comes to email marketing, Chris Brogan literally owns a day of the week.
The New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca Cola, IBM, Google, Disney and countless others has a Sunday email newsletter that is the stuff of digital legend.
And what's most fascinating is that Brogan's approach to email marketing isn't one many would consider emulating, let alone on the scale he does each week. Also, his views on the size of one's email list seem to go against what many consider the Holy Grail of email marketing - the bigger the list, the better the results.
Most businesses know they should be following up leads with a good email autoresponder sequence. However, many simply don't know what to write in their emails, and so they never get around to it. Here are five approaches you can use when creating your email follow-up sequences. These approaches will help you stay top of mind without boring or annoying your prospect with the same message every time. Since these are frameworks, not scripts or copy-and-paste templates, you can adapt these to suit virtually any product or service in any industry....
No matter what industry you’re in, you always look at the top-dogs and think, “Man, I wish I had their resources.” Hundreds of employees. Thousands of social media followers. Millions of dollars in budget. It seems like they can do everything better and quicker than you. But when it comes to email marketing, a lot of times it’s they who envy you. For example, did you know 26% of the most well-known sites don’t even send a confirmation or welcome email? Guess they didn’t want those new subscribers to stick around, anyways. Or how ‘bout the 37% of marketers at bigger brands that wish they could switch email service providers, but they can’t because “they feel stuck with their current provider.” Feels nice to have options, doesn’t it? That’s why I dug into 106 of the top sites (most visited, biggest fan base, hot risers, etc) across the biggest industries on the internet to see what was really going on in the world of email marketing....
The sheer amount of Internet content—true or not—is one of the reasons 62 percent of people use social media as a news source, but it’s also part of why more discerning audiences are retreating to the humble email newsletter. While the post-election surge of interest in reputable journalism led to subscription surges at many major publishers, it also leaves readers with an overabundance of news. People want real news but need it fast, and newsletters provide the convenience of Facebook with less noise. Meanwhile, the email newsletters publishers have long relied on to boost engagement and ROI are now being recognized as a means to hold onto these new subscribers. Though derided and routinely declared dead, email remains a favorite of audiences and publishers alike simply by playing to its strengths: delivering easily-digestible content that increases traffic....
Social media may be a mainstream communication platform, driving news coverage and consumption and awareness of social movements. But when it comes to office spaces, email and face-to-face conversations are still the preferred method of communication, according to an Adobe survey of white-collar workers with smartphones in the U.S. and the U.K.
In fact, nearly 40 percent of participants preferred communicating by email, while 10 percent preferred instant messages. The enterprise social platforms don’t really seem to be catching on, with only 2 percent of respondents choosing to communicate with their colleagues via social networks.
Even when it comes to being contacted by brands, almost one-half of the survey participants still preferred email. Interestingly, 22 percent of the participants preferred direct mail. None of the other methods of communication–texts, social media messages, phone calls and company mobile apps–broke 10 percent....
Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.
But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.
Download our free guide here to learn how to create email marketing campaigns people actually click.
Because it's so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!...
Endless studies, tests, and theories show which words we should and shouldn't be using in our email subject lines. But have you tried simply ... not using a subject line all together? When we dug into our database to examine 6.4 million emails sent from Sidekick users, we uncovered that emails with no subject line were opened 8% more than those with a subject line. Shocking, right? Let's look at this further....
At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.
But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.
Because it's so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!...
You probably found this post after looking through several others searching for areal answer to the question, “When is the best time to send email?” I say it that way because lots of sources out there provide the same answer: It depends. And that answer isn’t especially helpful. So read assured, you’re going to find the information you need in this post. And you’ll also get a lot more....
If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%. In about a month of working together I created a single email template that got them more than 16 new customers. But before I reveal the template, let's dig into what was wrong with their previous approach....
Dive Brief: - Litmus’ 2016 State of Email Report found email is still the preferred medium for communication with 72% respondents choosing it over other channels.
- During 2015 mobile open rates increased 17%, representing 55% of all email opens with webmail and desktop opens both decreasing.
- Within mobile devices, Android and iPhone email open rates increased while iPad opens decreased. IPhone’s were the most popular mobile device for email, representing 33% of opens.
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Gmail Sponsored Promotions allow advertisers to serve ads in their prospects’ email inboxes. Learn how they work & how to leverage them for lead generation.