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The closest a digital marketer can get to being inside their customers’ heads without a survey or a degree in neurosurgery is by getting in their inbox. But that’s not easy to do. Convincing leads to hand over their personal information — aka “lead generation” — is still a challenge for many businesses today. A landing page helps, but even that doesn’t guarantee you get their permission to email them offers. Luckily, there’s a way around all that — a way to get in your customers’ inboxes without convincing them to fork over their email address: using an ad format from Google, called Gmail Sponsored Ads....
When it comes to email marketing, Chris Brogan literally owns a day of the week.
The New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca Cola, IBM, Google, Disney and countless others has a Sunday email newsletter that is the stuff of digital legend.
And what's most fascinating is that Brogan's approach to email marketing isn't one many would consider emulating, let alone on the scale he does each week. Also, his views on the size of one's email list seem to go against what many consider the Holy Grail of email marketing - the bigger the list, the better the results.
McKinsey & Company found that email is nearly 40 times more effective than Facebook and Twitter combined in the acquisition of customers.
One way to convert website visitors is by asking people to sign up to your newsletter. But this isn’t as effective as offering an incentive in exchange for an email address as discovered by Chris Spooner who was able to capture 10X more leads when he gave away an incentive and made a few other changes.
If you’re wondering what you can use as a lead magnet to capture more leads, then you have come to the right place.
Below I have discussed the benefits of various lead magnets and how to get the most out of them. Pick and use the ones that suit your target audience best….
Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even "dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier....
One of the biggest reasons list building is so important is that you’re creating an ever-growing pool of views, comments, shares, and sales that can be tapped into at any time. If you write an epic post today that goes semi-viral and receives 50,000 views, that’s amazing, but what happens next week when you write your next post? If you have a solid email capture system in place, you now have 5-10% of those views returning to read, share, comment, purchase, etc. Plus, you have a valuable asset – a lead list you can pitch products and services too. If you know what you’re doing with email marketing, you can make a killing from an email list. And if you don’t, you can still do pretty well. Email subscribers convert like crazy....
You probably found this post after looking through several others searching for areal answer to the question, “When is the best time to send email?” I say it that way because lots of sources out there provide the same answer: It depends. And that answer isn’t especially helpful. So read assured, you’re going to find the information you need in this post. And you’ll also get a lot more....
If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%. In about a month of working together I created a single email template that got them more than 16 new customers. But before I reveal the template, let's dig into what was wrong with their previous approach....
To help you increase your email address capture, we’ll examine 2 tools the Actionable Marketing uses: Hello Bar and OptinMonster. Both help you get your visitors’ attention at just the right time without annoying them.
BTW, Hello Bar was developed by Neil Patel and OptinMonster was developed by Syed Balkhi. We highly recommend reading their blogs and following them on social media....
We’ve finally found an effective email strategy. Our open and clickthrough rates are optimized -- or so we thought.
Until one December morning when our metrics plummet. It must be a mistake.
Or, it’s the holiday season. Each year from November to January, email behavior changes and email strategies lose their effectiveness.
To combat this, we decided to look at 4,513,689 emails to analyze exactly how the holidays impact our one-to-one emails. The presentation below reveals all our never-before-shared insights.
Let's explore....
Once you build an audience (of email subscribers), anything is possible.
The truth is that building an engaged and sizable email list is hands-down the most long-term, profit-generating investment you can make.
In fact, a McKinsey study reveals that email is a whopping 40 times more powerful at acquiring new customers than Facebook and Twitter combined. On top of that, the average email-based order’s dollar value is 17% higher than social media channels.
That’s the good news.
The bad news is … getting your visitors to sign up is a struggle – one that many online marketers never overcome.
That’s why I’m going to share 11 proven strategies you can start today to build your email list like crazy....
If the average business has an ROI of 4,300% from email marketing with those kinds of open rates, imagine what you could do if 50-60% of your list opened and interacted with your emails.
In this post, I will show you how to achieve those results.
Email should be the power player of your inbound marketing strategy.In case you haven’t heard, it’s still an incredibly effective method of connecting with consumers. The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers....
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Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices. And above all, emails must contain a meaningful call-to-action. After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it. You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples. Read on to discover some great email campaign examples and what makes them great -- or just skip ahead to the brands you already know and love....
Most businesses know they should be following up leads with a good email autoresponder sequence. However, many simply don't know what to write in their emails, and so they never get around to it. Here are five approaches you can use when creating your email follow-up sequences. These approaches will help you stay top of mind without boring or annoying your prospect with the same message every time. Since these are frameworks, not scripts or copy-and-paste templates, you can adapt these to suit virtually any product or service in any industry....
Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.
But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.
Download our free guide here to learn how to create email marketing campaigns people actually click.
Because it's so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!...
Endless studies, tests, and theories show which words we should and shouldn't be using in our email subject lines. But have you tried simply ... not using a subject line all together? When we dug into our database to examine 6.4 million emails sent from Sidekick users, we uncovered that emails with no subject line were opened 8% more than those with a subject line. Shocking, right? Let's look at this further....
Emails are so easy to send, but they’re also easy to ignore. With more than 120 messages landing in the average office worker’s inbox each day, making sure yours gets read and gets a response can be tricky. To increase your chances of getting of a reply, here are nine tricks you can try...:
This blog post is all about examples of great emails—emails that are so effective, inspiring, and compelling that readers couldn’t resist the urge to engage with them. Each email is an opportunity to generate leads, further educate your prospects, close customers, and support your evangelists. It’s a chance to move the reader out of their inbox and onto a path to read more, subscribe, sign-up or buy. Email marketing can be an incredibly valuable communication channel for your business. To drive real results—results measured in dollars and cents—an email marketer has to send emails that add value to the readers and benefit their own business. The three emails below were all sent by HubSpot customers and achieved OUTSTANDING results. There will be context on why each email was so successful individually, but it’s worth pointing out two things that all of them have in common...
Sales emails are difficult to get right. They’re time-consuming to write, time-consuming to tailor, and aren’t guaranteed to pay off.
But it’s time to stop thinking about email as a necessary evil. Yes, writing good email is a skill that must be practiced, but once you master it you’ll be deploying effective messages in no time.
Luckily, we’ve got your back....
And boy is it easy to lose control. After all, email is one of the top ways we communicate with a lot of the people in our lives, from our best friends to people we've never spoken with before. Many of us get bombarded by new emails on a regular basis, and it's stressful to know that we might be missing out on the truly important stuff amid the flood of less pertinent stuff.
Luckily, there are a lot of tools out there that can help us get more organized. In this post, we'll go through 11 of our favorite tools for organizing your inbox. Try 'em out, and help pave your own way to a more productive and less stressful email experience....
How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry?
To find out, Silverpop examined data from messages sent by nearly 750 companies representing 3,000 brands in 40 countries. A broad set of message types sent by companies in a variety of verticals were included in the study, including promotional emails, content-based newsletters, automated emails, and transactional messages.
Below, key findings from the analysis. To see definitions of the metrics, as well as how performance varies by region, check out the full report....
You, like me, probably rattle off emails quickly, all day (and sometimes all night) long. And that means the people receiving your emails are doing exactly the same thing.
Whether this is good or bad for us, generally speaking, is an open question. But until we all get better at dealing with email overflow, how do you make sure the ones you send get noticed – and for reasons other than an unfortunate Freudian typo?
First, the basics. They may seem obvious, but they’re easy to forget....
Okay, so here are a few opt-in form designs that I really like.
I’ve approached a few of these people to find out conversion numbers and will share that info along the way.
As always, I wanted to give you a starting point where you can get some ideas for your own mailing lists. Some of the below examples will include lessons that I think are really useful to learn....
"FlashIssue is the quickest way to create email newsletters from your blog articles and curated content." That's the claim they make and it's true. I tried this smart little app and had an attractive newsletter made up of the content from my website in minutes. You simply enter the name of your website, the app fetches the content for you, and you select what you want to include. Add a title or custom banner and an introduction and voilà - it's ready to send. You can also curate content from other websites with a clipper. To send, you can integrate the newsletter with mailing lists from MailChimp, with your Gmail contacts or even upload a list of addresses. FlashIssue seems to be free at the moment. Give it a try at http://welcome.flashissue.com/beta/ [On my first test, I created a newsletter in four minutes. It looks like a very interesting newsletter, blogging and content marketing tool - JD]
Via Liz Wilson
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