Public Relations & Social Marketing Insight

A content-marketing editorial calendar is simply a list of what content your ecommerce business will publish. It includes where that content will be published and promoted and when it will be published, republished, or promoted.

The process of developing an editorial calendar for your blog, social media posts, and videos will help to make your content more successful and your company’s execution better. But the magic, if you will, is not in the list itself, but in the creation process.

The act of creating a content-marketing editorial calendar, as described in six steps below, requires you to focus on your content strategy. Ask yourself how you will implement that content strategy and what your content should achieve for your business.

This focus and planning is really what leads to success. After that, you simply need to execute the plan and measure the results....

You’ve heard of social media calendars before, but do you know what they are and how to use one?

Chances are you don’t. And that’s okay… I didn’t either when I entered the realm of social media marketing. But once I learned about it and how to use it, it change how I marketed my businesses on the social web.

Here’s why you need a social media calendar and how you can create one

One of the most frequent questions we get from aspiring and current inbound marketers is, "How do you manage all of that content?"

When we tell them we use an editorial calendar, the next question is often, "Oh, how much does that cost?"... Nothing. Because, for the most part, we use Google Calendar....