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Women may always be a mystery to men, but that need not be the case for retailers. Here is a closer look at how female consumers are navigating the retail sector right now that can help you land more sales with women shoppers.
Who, what, when, where, why and how? These are the questions that every researcher seeks to answer. If your business needs to find success in its efforts at marketing to women, these are questions that can help provide insights about female consumers that you can use to shape your marketing strategies. Here are some research findings about women shoppers that made our list of things you should know....
Women dominate in several key social channels and selling to them is an art retailers need to learn.