Public Relations & Social Marketing Insight

This holiday is poised to be the first mobile-dominant season for retailers and marketers need to be ready.

A growing number of Americans are turning to their smartphones and tablets as their primary device for accessing the Internet. In fact, one-third of all U.S. adults (33.7 percent) say they access the Internet more often through a mobile device than through a computer, up from 24 percent in 2013. Furthermore, Millennials are the first generation to be mobile dominant, with 53 percent of consumers aged 18 to 34 reporting that they use their phone more often than a computer to go online.

Considering that trend, it’s no surprise that when pulling data for our Holiday Hot Sheet series, we found that 35 percent of all Website visits came from smartphones or digital tablets during the week ending October 17, 2015. Shopping and Classified Websites, however, received an even greater share of visits from mobile devices that week, 44 percent to be exact. And some shopping sub-industries got a majority of traffic from mobile. Those included: Intimate Apparel and Accessories, which currently gets 55 percent of visits from mobile, Baby Products (55 percent), Health and Beauty (54 percent) and Ticketing (51 percent)....

It is true? Myth or reality? Well extensive research and customer surveys have produced mind boggling evidence that online stores actually work as an essential counterpart for boosting in-store sales of many businesses which have online representation.

Consumers interested in purchasing products often get sidelined with alternatives and comparable products online with good product presentation and conclusively, refuse to buy the product. However, the same customer is rejuvenated after seeing the product in reality while walking in a local store. The result is offline purchase!...

We all know that 2015 has scared everyone, and there are a lot of new eCommerce trends that are emerging in the market. We can say that it is a fun time to be in the eCommerce industry for all the businesses, who are thinking about turning their brick-and-mortar store into an online store.

If you have decided to enter in the eCommerce market, there are numerous trends that you have to adopt to give tough competition to your competitors.

Let’s have a look at 2015’s top eCommerce trends that you should check-out and adopts to give sturdy competition to your competitors....