Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Tests To Affect Revenue On Your eCommerce Site

5 Tests To Affect Revenue On Your eCommerce Site | Public Relations & Social Marketing Insight | Scoop.it

A/B Tests aren't for every website. If you have a high value item that only 20 people see a week, but when it converts it means a bigger return, A/B testing would be a lot harder to implement in a way to get return on investment. A/B Tests and multivariate tests are perfect for websites where you have a solid amount of traffic coming in so that you can reach statistical significanc.


A/B Tests are only as good as your assumptions and guessesSo a deep dive into what has worked for other eCommerce websites is a prerequisite for implementing any meaningful change on your website. Familiarize yourself with many sources of information about eCommerce sites and come up with the tests that you feel are most likely to move the meter as far as revenue goes.

Two of the crucial moments on a website are when a visitor lands on your homepage and product page/buy button. So many of the case studies, I've read and implement changes around these crucial areas....
Jeff Domansky's insight:

Nice guide to improving ROI on ecommerce sites with simple fixes.

Patrick Obolgogiani's curator insight, January 5, 2016 1:07 PM

5 test you should do.

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Record number of mobile visits to retail sites expected this holiday

Record number of mobile visits to retail sites expected this holiday | Public Relations & Social Marketing Insight | Scoop.it

This holiday is poised to be the first mobile-dominant season for retailers and marketers need to be ready.


A growing number of Americans are turning to their smartphones and tablets as their primary device for accessing the Internet. In fact, one-third of all U.S. adults (33.7 percent) say they access the Internet more often through a mobile device than through a computer, up from 24 percent in 2013. Furthermore, Millennials are the first generation to be mobile dominant, with 53 percent of consumers aged 18 to 34 reporting that they use their phone more often than a computer to go online.


Considering that trend, it’s no surprise that when pulling data for our Holiday Hot Sheet series, we found that 35 percent of all Website visits came from smartphones or digital tablets during the week ending October 17, 2015. Shopping and Classified Websites, however, received an even greater share of visits from mobile devices that week, 44 percent to be exact. And some shopping sub-industries got a majority of traffic from mobile. Those included: Intimate Apparel and Accessories, which currently gets 55 percent of visits from mobile, Baby Products (55 percent), Health and Beauty (54 percent) and Ticketing (51 percent)....

Jeff Domansky's insight:

This holiday, for the first time, mobile visits to retail sites will exceed desktop.

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6 Ways to Create a Personalized Experience on your Website

6 Ways to Create a Personalized Experience on your Website | Public Relations & Social Marketing Insight | Scoop.it

This comes as no surprise, but consumers want a more personalized web experience. Of course, you have to do it correctly.


A study by Accenture found that nearly 60% of consumers want real-time promotions and offers, but “only 20 percent want retailers to know their current location and only 14 percent want to share their browsing history....

Jeff Domansky's insight:

Consumers want a more personalized web experience. Of course, you have to do it correctly. Here are 6 tips on how to offer the best personalize experience.

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Myth or Reality – “Online Stores send customers to offline stores” | Magento

Myth or Reality – “Online Stores send customers to offline stores” | Magento | Public Relations & Social Marketing Insight | Scoop.it

It is true? Myth or reality? Well extensive research and customer surveys have produced mind boggling evidence that online stores actually work as an essential counterpart for boosting in-store sales of many businesses which have online representation.


Consumers interested in purchasing products often get sidelined with alternatives and comparable products online with good product presentation and conclusively, refuse to buy the product. However, the same customer is rejuvenated after seeing the product in reality while walking in a local store. The result is offline purchase!...

Jeff Domansky's insight:

Online presence and advertising results in offline sales. There are 5 different types of proofs that has been used to come to the this conclusion that it is a reality that online stores send customers offline.

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5 New and Upcoming Waves of Innovation in Ecommerce - Ecommerce Platforms

5 New and Upcoming Waves of Innovation in Ecommerce - Ecommerce Platforms | Public Relations & Social Marketing Insight | Scoop.it

Flash sales and private sales hit the ecommerce market with a fury back in 2009 and 2010. Some would even argue that flash sales are still the most scalable ecommerce business model. However, just like all new innovations, they hit a bubble, or trickle in their effectiveness, bringing up new and exciting innovations, particularly in the ecommerce world.


So, what is the next new and upcoming wave of innovation in the ecommerce space? Could your online business see something so revolutionary that could allow you to engage your customers through an unheard of medium? Is there a sales strategy that has gone untapped?That’s what we’re here to find out, so keep reading to learn more about five new and upcoming waves of innovation in ecommerce....

Jeff Domansky's insight:

What's ahead in ecommerce? Five trends to help you be ready for the new marketplace

Mark Wilhelms's curator insight, July 14, 2015 9:52 AM

Cost of staying ahead in eCommerce becomes more complex. As always, Creative/Content/Context/Convenience reign supreme but new tech ups the anti. Summary below. Most of us already get #1 and #3. Love #2,#4 and #5. Compelling ideas but will be a real challenge to implement effectively. Bring it 2016.


1) Selling Based on Mobile Location
2) Personal Discovery
3) Super Fast Delivery or Pickup Options
4) Connection with the Physical World
5) Social Co-Creation

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34% global ecommerce transactions on mobile now | Digital Market Asia

34% global ecommerce transactions on mobile now | Digital Market Asia | Public Relations & Social Marketing Insight | Scoop.it

Mobile devices now account for 34 per cent of global ecommerce transactions. m-commerce accounted for 27 per cent of all ecommerce in Southeast Asia, putting the region at a similar level to Spain and Italy, and right behind the US, a report released by performance marketing technology company Criteo highlighted.


With smartphones, desktops and tablets being used in a variety of combinations to research and make purchasing decisions, globally, more than 40 per cent of ecommerce transactions now involve multiple devices.


Criteo analysed 1.4 billion individual ecommerce transactions totaling over USD 160 billion of annual sales globally.


Mobile transactions in Southeast Asia now account for 27 per cent of all ecommerce transactions, with Indonesia at 34 per cent, Taiwan at 31 per cent and Singapore at 29 per cent. Globally, mobile transactions are predicted to reach 40 per cent by the end of 2015....

Jeff Domansky's insight:

Here's why mobile matters now and in the future - 40% of transactions globally on mobile by end of 2015.

Marco Favero's curator insight, July 5, 2015 12:30 PM

aggiungi la tua intuizione ...

Sebastian-Herrera's curator insight, July 6, 2015 5:35 AM

una lectura de la tecnologia que todos tenemos en el bolsillo

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8 Things We Have Learnt About Selling Online in 2014

8 Things We Have Learnt About Selling Online in 2014 | Public Relations & Social Marketing Insight | Scoop.it
In India, e-commerce has seen tremendous growth in recent years. Here are eight major things we learnt about online selling in 2014.…
Jeff Domansky's insight:
Flipkart shares its insight into e-commerce and the lessons are useful for retailers and online marketers everywhere. Good summary.
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E-commerce boom: What makes online tick? | Organization of conferences

E-commerce boom: What makes online tick? | Organization of conferences | Public Relations & Social Marketing Insight | Scoop.it

So the question that comes to mind is “What has caused this unremitting demand for online commerce? So, what really drives the customers to visit a particular online marketplace and choose the same for purchase? What are the factors that make shopping both a comfortable and

pleasurable experience for them? And, on what basis do they decide to revisit the portal or repeat purchase?


Irrespective of how utilitarian the concept of online buying sounds, shopping either from a real or virtual platform does entail a splash of hedonism as also grants the whole affair a distinctive upmarket feel.


That’s precisely why there are as many customers who shop purely to elevate their moods (and trigger the release of dopamine) as those who shop to meet their immediate needs without the pressure of wants influencing the purchase. At the same time, given the rapidly transforming global marketplace led by technological innovation and a furious digitization spree, online buying has to a large extent become inevitable....

Jeff Domansky's insight:

Some thoughts on ecommerce.

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The Most Important Aspect of eCommerce Market in the Future

The Most Important Aspect of eCommerce Market in the Future | Public Relations & Social Marketing Insight | Scoop.it

If you are in the eCommerce market industry, you'll be smiling by the time you finish reading this article.

Jeff Domansky's insight:

Here's an interesting look at the future of e-commerce.

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18 Ways to Add More “WOW” to Ecommerce | TrueShip

18 Ways to Add More “WOW” to Ecommerce | TrueShip | Public Relations & Social Marketing Insight | Scoop.it

Zip. Zazzle. Wow. These are all intimated psychological reactions in consumers that should occur when they visit your online store. But adding these to the mixing bowl when baking your ecommerce cake can prove to be troublesome. We’ll help you cut to chase with these 18 easy ways that you can make your home page snap, crackle, pop (no silly elves required).

Jeff Domansky's insight:

Wow your shoppers by using these 18 methods to spice up your ecommerce home page.

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The Periodic Table Of E-Commerce Startups

The Periodic Table Of E-Commerce Startups | Public Relations & Social Marketing Insight | Scoop.it

E-commerce startups saw multi-year highs in funding and exits in recent quarters.


We put together a periodic table of e-commerce to spotlight the top e-commerce startups, industry categories, exits, and investors


.The table is meant to serve as a guide to navigate the key players in the space. The 131 companies and investors in the table were chosen using CB Insights data and analytics around momentum, financial health, and investor quality....

Jeff Domansky's insight:

These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10

Jean-Pierre Blanger's curator insight, August 1, 2015 10:27 AM

These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10

Zara Play's curator insight, August 1, 2015 12:14 PM

These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10

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New, simple ‘buy’ buttons make it easier to shop by phone

New, simple ‘buy’ buttons make it easier to shop by phone | Public Relations & Social Marketing Insight | Scoop.it

Now several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button.


Buy buttons have been around since the early days of the Web, of course, notably with Amazon’s “One-Click Ordering,” where people set up a button that runs their credit card and ships whatever they have bought to a designated address.


But these new buy buttons allow technology companies to act as middlemen between mobile shoppers and retailers — eliminating aggravating typing on a phone’s touch screen and extending one-click ordering to thousands of small retailers....

Jeff Domansky's insight:

Trend: Several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button.

Be-Bound®'s curator insight, July 8, 2015 3:16 AM

The way we use the internet has changed. We are now mobile internet users and everything is done for us to be able to act the way we were acting before on a PC on our smartphones.

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5 Principles to Compel Your Customers to Buy from Your Ecommerce Store

5 Principles to Compel Your Customers to Buy from Your Ecommerce Store | Public Relations & Social Marketing Insight | Scoop.it

Launching an ecommerce site is easy than to make it work for your business. You have to lure customers repeatedly. In fact, success of the store depends largely on how many customers come back for purchasing and how many new consumers find your site useful.


You can explore some new ideas to attract customers to your ecommerce store. Here’s a little list of some such ideas....

Jeff Domansky's insight:

To compel customers to buy from your ecommerce store, you must reward them, give social proof of quality, and focus on customer service and likeability.

Marco Favero's curator insight, March 24, 2015 2:46 AM

aggiungi la tua intuizione ...

Nedko Aldev's curator insight, March 24, 2015 5:35 AM

 

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What’s driving eCommerce growth? RJMetrics takes a look

What’s driving eCommerce growth? RJMetrics takes a look | Public Relations & Social Marketing Insight | Scoop.it

We’ve watched the retail landscape change in recent years as eCommerce growth has outpaced that of the traditional brick and mortar stores. And 2014 proved to be another successful leap forward for eCommerce companies.


To get a better idea of what is driving change, RJMetrics took a closer look at the numbers in its “2015 Benchmark Report Series: eCommerce Growth.”


The growth pattern has been nothing short of a windfall for some companies, like Alex and Ani, a jewelry company that grew by 250 percent in 2013. Or, take the success story of the luxury clothing/art/jewelry site The RealReal, which jumped by 295 percent. To understand how these companies are outperforming their peers, RJMetrics report can be incredibly eye opening....

Jeff Domansky's insight:

More ecommerce research and insight wortĥ noting..

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