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Scoop.it!
Buyers can be a fickle lot, can’t they? Small and seemingly insignificant things can either encourage or discourage a purchase. And these things change all the time! What once told shoppers to buy, buy, buy may now send them running in the opposite direction. Fortunately, these things are tested again and again to make sure marketers know what’s working and what needs to change. Right now, these design trends encourage buyers to click through to the checkout.... 
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Scoop.it!
" A surprising group of retailers are dominating social media conversations and engagement so far this holiday season, led by Nordstrom, Macy’s and Sephora, according to Shareablee Social Scorecard. Kohl’s came in at a much more distant fourth place, followed by Amazon. The rankings, which are based on combined analysis of total actions —shares, comments, retweets, and reblogs — on Instagram, Facebook, Twitter and You Tube, show an overall 26% increase in engagement and 170% jump in actions this year. This is despite a sharp decrease in posts featuring Black Friday deals, which fell 32% on Facebook and 27% on Twitter. "What really stood out to us this year is the rise of the specialty store, and not so much the mass marketers,” says Shareablee's founder and CEO, Tania Yuki. “I was expecting to see Walmart and Target ranked much higher, and instead we saw exceptional strength in brands like Nordstrom, Sephora, Barney’s and Neiman Marcus.”...
Jeff Domansky's insight:
Solid social marketing is getting attention and results for some social savvy retailers.
Scoop.it!
This holiday is poised to be the first mobile-dominant season for retailers and marketers need to be ready. A growing number of Americans are turning to their smartphones and tablets as their primary device for accessing the Internet. In fact, one-third of all U.S. adults (33.7 percent) say they access the Internet more often through a mobile device than through a computer, up from 24 percent in 2013. Furthermore, Millennials are the first generation to be mobile dominant, with 53 percent of consumers aged 18 to 34 reporting that they use their phone more often than a computer to go online. Considering that trend, it’s no surprise that when pulling data for our Holiday Hot Sheet series, we found that 35 percent of all Website visits came from smartphones or digital tablets during the week ending October 17, 2015. Shopping and Classified Websites, however, received an even greater share of visits from mobile devices that week, 44 percent to be exact. And some shopping sub-industries got a majority of traffic from mobile. Those included: Intimate Apparel and Accessories, which currently gets 55 percent of visits from mobile, Baby Products (55 percent), Health and Beauty (54 percent) and Ticketing (51 percent)....
Jeff Domansky's insight:
This holiday, for the first time, mobile visits to retail sites will exceed desktop.
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Scoop.it!
A/B Tests aren't for every website. If you have a high value item that only 20 people see a week, but when it converts it means a bigger return, A/B testing would be a lot harder to implement in a way to get return on investment. A/B Tests and multivariate tests are perfect for websites where you have a solid amount of traffic coming in so that you can reach statistical significanc. A/B Tests are only as good as your assumptions and guessesSo a deep dive into what has worked for other eCommerce websites is a prerequisite for implementing any meaningful change on your website. Familiarize yourself with many sources of information about eCommerce sites and come up with the tests that you feel are most likely to move the meter as far as revenue goes.
Two of the crucial moments on a website are when a visitor lands on your homepage and product page/buy button. So many of the case studies, I've read and implement changes around these crucial areas....
Jeff Domansky's insight:
Nice guide to improving ROI on ecommerce sites with simple fixes.
Scoop.it!
So the question that comes to mind is “What has caused this unremitting demand for online commerce? So, what really drives the customers to visit a particular online marketplace and choose the same for purchase? What are the factors that make shopping both a comfortable and pleasurable experience for them? And, on what basis do they decide to revisit the portal or repeat purchase? Irrespective of how utilitarian the concept of online buying sounds, shopping either from a real or virtual platform does entail a splash of hedonism as also grants the whole affair a distinctive upmarket feel. That’s precisely why there are as many customers who shop purely to elevate their moods (and trigger the release of dopamine) as those who shop to meet their immediate needs without the pressure of wants influencing the purchase. At the same time, given the rapidly transforming global marketplace led by technological innovation and a furious digitization spree, online buying has to a large extent become inevitable....
Jeff Domansky's insight:
Some thoughts on ecommerce.
Scoop.it!
If you are in the eCommerce market industry, you'll be smiling by the time you finish reading this article.
Jeff Domansky's insight:
Here's an interesting look at the future of e-commerce.
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Here are two image tips to help increase conversions on your ecommerce site.