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It’s been a year of milestones for mobile, and it appears that another threshold will be reached this year: mobile devices are close to capturing the majority share of US online ad revenues, according to the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers. Indeed, mobile devices accounted for 47% share of online ad revenues in the first half of this year. That’s a huge jump from 30% share of revenues during the first half of 2015. With mobile advertising growing at a rapid pace – up 89% year-over-year in H1 – it’s not hard to imagine that they’ll claim a majority of online ad revenues by year’s end. Overall, online ad revenues increased by 19.1% year-over-year during H1 to $32.7 billion, though growth was not distributed evenly across formats: - Desktop search spend decreased by 12%; share of total spend declined to 27%; - Mobile search spend more than doubled (a 105% increase)....
User reviews are a proven sales driver, a survey has revealed, so what are people really searching for and what decisions does this lead to?
Well, this infographic from PeopleClaim explains exactly how user reviews affect consumers’ decision-making when buying a product.
This infographic shows: - If an issue is handled quickly, 95% of customers will return - 70% consult reviews before purchase - Reviews drive higher loyalty and purchase satisfaction....
IBM’s Watson platform has another new side project: making holiday gift predictions. The company is releasing a new iPhone app called IBM Watson Trend, which they claim can predict which gifts are most likely to sell out at stores and e-commerce sites. While aimed at helping consumers, the app also shows the investment IBM has been putting into expanding Watson into the business world.
The app shows "trending" gifts in three categories—toys, consumer electronics, and health and fitness—alongside explanatory information about why those particular objects are trending. This includes analysis of hot purchases such as Lego City and the Nikon D-SLR, as well as products like Mattel's "Hello Barbie", which are declining in popularity (IBM says that, although popular with parents, children feel the interactive doll has an outdated style)....
In terms of online spending there are many differences in Europe. A new infographic shows the average online spending in Europe. The infographic was made by Expert Market, using data from Statistica’s Digital Market Outlook. The British company ranked the countries that spend the most money online per average customer. To make it easier for comparison they put all the amounts in US dollars.
The global ranking shows Europe is doing pretty well, considering Norway is the number two with $2,448 spent online per average customer in 2015. Only the average revenue per user in Hong Kong was higher, with $2,868. In total, seven European countries ended in the global top 10, which consists of: Hong Kong, Norway, Israel, the United States, Denmark, the United Kingdom, Switzerland, Finland, Sweden and Ireland....
Summary
- 83% of consumers want free shipping for online shopping. - Target, Best Buy, and Amazon all have free shipping programs for the holidays. - Wal-Mart is denying customers the one thing they want.
This holiday season, online shopping will be bigger than ever. FedEx (NYSE:FDX) expects to deliver 317 million boxes between Black Friday and Christmas Eve, an increase of 12.4% over the same period last year. Meanwhile, brick-and-mortar sales are expected to grow only by 2.4%.
This article contrasts the Wal-Mart mindset with that of its close competitors Target (NYSE:TGT), Best Buy (NYSE:BBY), and Amazon (NASDAQ:AMZN). The thesis of this article is that Wal-Mart (NYSE:WMT) is under-investing in the online segment for the all-important holiday season by not matching the free shipping policies of its major competitors. This is consistent with the company's misguided mindset of over-investment in stores and under-investment in E-Commerce....
If you are in the eCommerce market industry, you'll be smiling by the time you finish reading this article.
I face this problem a lot. I never find relevant stats for a research at a flash bolt speed. It takes a search phrase and some patient and calm fishing before the desired figures can be pulled out.Information like statistics should be readily available. The figures and decimals are intimidating enough and then if searching for them becomes a task, one would rather skip it.
Figures are important for your business (and mine). A comparative study, an emerging trend, a success formula are all simplified into math. All complex sciences are proved and then approved by the simplicity of Math and Statistics. We love things simplified at VWO, so we bring you a compilation of all relevant eCommerce statistics .Some of them might even surprise you!...
The total spent was some €10bn (£7.4bn) more than at the same time last year. UK customers led the way spending an average of €1,028 (£757) over the internet – well ahead of the Nordics, where shoppers spent an average of €549 (£404), and Italy (€295/£217).
A large proportion of UK spending, the report suggests, went on grocery shopping. More German and French shoppers were also opting to buy food online. Clothing, footwear, home electronics and books were popular internet buys across the markets.
The 2015 study suggested that nearly 11 million more Europeans shopped online from abroad at least once than in the 2014 study, conducted by research company Nepa. In the Nordics, seven in ten consumers shopped at least once from abroad – ahead of consumers in the United Kingdom (58%) and Germany (53%). A key factor driving online shoppers was the ease of returns....
More than 61% Shop In-Store
It is indeed good news for the traditional retailers against the 31% of people who turn to the internet. Until eCommerce finds a less expensive solution for same day delivery, traditional commerce continues to win on this point. In-store shopping has the ability to offer products to the customers immediately.
Not only this, the biggest benefit for brands operating brick-and-mortar stores is the way in which consumers spend their money while shopping. They need to understand that approximately 41% of shoppers spend more than they had planned to while shopping in stores. The product displays and the decorative store-fronts can strongly influence shoppers to make an impulse purchase....
Global e-commerce generates more than $1.2 million in revenue every 30 seconds, according to a new report from the Associated Chambers of Commerce of India (ASSOCHAM) and Deloitte.
Further, the study found, social networks are contributing significantly to this revenue. Social media pages provide information regarding new products in the market, user reviews and ratings of the product, recommendations, and increasingly, the ability to buy directly from the site, rather than requiring a visit to a retailer's dedicated e-commerce site.
"Social media also helps e-tailers to build brand awareness by responding to customer queries," said D.S. Rawat, secretary general of ASSOCHAM. "Seasonal sales and offers are displayed in social networks to reach maximum number of people. E-tailers have even started to motivate customers with reward points to provide feedback on the product on social networks. Prospective customers also interact with users of the product or service on social networks before making purchase decision."...
The consumer is changing. Evolving. And it’s largely thanks to social media.The proliferation of social media has made it easier than ever before for consumers to reach out to brands, to research their purchases and to shop from anywhere in the world.
Here are four new social consumer behaviors that your brand should be paying attention to: - They are mobile
- The social shopper can shop from her living room, the subway or while at work. She can tweet recommendations in transit, and read reviews in bed. She can engage with brands anywhere at any time.
- Social consumers now spend more time accessing digital media through a mobile device than on a desktop...
We all know that 2015 has scared everyone, and there are a lot of new eCommerce trends that are emerging in the market. We can say that it is a fun time to be in the eCommerce industry for all the businesses, who are thinking about turning their brick-and-mortar store into an online store.
If you have decided to enter in the eCommerce market, there are numerous trends that you have to adopt to give tough competition to your competitors.
Let’s have a look at 2015’s top eCommerce trends that you should check-out and adopts to give sturdy competition to your competitors....
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AT Kearney released a report – The 2015 Global Retail E-Commerce Index. Their research analyzes retail e-commerce around the globe and ranks countries according to its proprietary Global Retail E-Commerce Index.™
The biggest news for this year’s index is that e-commerce continues to grow strongly in big markets and small with only a few exceptions. The index ranks countries by several criteria: online market size (40%), consumer behavior (20%), growth potential (20%) and infrastructure (20%) weighted to arrive at an overall Online Attractiveness Score....
Accenture conducted an online survey of over 4,500 consumers in October 2015 across the United States, Canada and China. Overall, consumers are showing an increase in their spending expectations this holiday season, with 40 percent of US consumers planning to spend more on holiday shopping although they are still enticed by a good deal.
Sparked by ongoing optimism around consumers’ personal financial situations across each of the five markets, consumers remain enthusiastic about Holiday Shopping–both in-store and online, although the majority of shoppers would prefer the online option over physical stores where a retailer sells their product using both channels.
And despite increased instances of cybersecurity breaches across multiple industries in recent times, consumers are increasingly open to sharing personal information with retailers in order to receive personalized offers. Privacy and security concerns are the number one reason in all markets for consumers when shopping on a mobile phone, smartphone or tablet....
It was yet another great quarter in the world of US retail e-commerce. Revenue was up by 11.8 percent year over year, and transactions increased nearly the same amount (11.6 percent) over Q3 2014.
As the leaves begin to change color and the sun begins to set on 2015, let’s take a look at some of the trends leading the way into Q4 and this year’s holiday shopping season.
These finding below are based on the Custora E-Commerce Pulse, a free online dashboard tracking online transactions from more than 500 million shoppers, $100 billion in e-commerce revenue, and 200+ online retailers....
This holiday is poised to be the first mobile-dominant season for retailers and marketers need to be ready.
A growing number of Americans are turning to their smartphones and tablets as their primary device for accessing the Internet. In fact, one-third of all U.S. adults (33.7 percent) say they access the Internet more often through a mobile device than through a computer, up from 24 percent in 2013. Furthermore, Millennials are the first generation to be mobile dominant, with 53 percent of consumers aged 18 to 34 reporting that they use their phone more often than a computer to go online.
Considering that trend, it’s no surprise that when pulling data for our Holiday Hot Sheet series, we found that 35 percent of all Website visits came from smartphones or digital tablets during the week ending October 17, 2015. Shopping and Classified Websites, however, received an even greater share of visits from mobile devices that week, 44 percent to be exact. And some shopping sub-industries got a majority of traffic from mobile. Those included: Intimate Apparel and Accessories, which currently gets 55 percent of visits from mobile, Baby Products (55 percent), Health and Beauty (54 percent) and Ticketing (51 percent)....
Targeting and acquiring today’s connected retail consumer has never been more challenging. Mobile commerce continues to rise, making it more difficult to build brand loyalty with a consumer who visits brick-and-mortar locations less frequently.
Consumers shop across more digital channels, continually price checking and looking at online reviews before making a decision. And consumers no longer pay attention to mass marketing messaging which have zero relevance.
The bottom line? Today’s on the go shoppers want more, are more empowered, and expect retailers to deliver in order to win their business....
Recent online shopping statistics have found that over two-thirds of Americans have made an online purchase. According to ComScore, this equates to approximately 78% of the entire population that’s over the age of 15.Needless to say, ecommerce is big business, and isn’t going anywhere, anytime soon. We’ve highlighted this nuance in a recent guide we penned: Bricks vs. Clicks: How the Ecommerce Monster is Slowly Ingesting Brick & Mortar Retail.
Look to it for more insight on how brick and mortar is slowly but surely being overtaken by ecommerce (even though it will never cease to be; ecommerce is catching up fast)....
This comes as no surprise, but consumers want a more personalized web experience. Of course, you have to do it correctly.
A study by Accenture found that nearly 60% of consumers want real-time promotions and offers, but “only 20 percent want retailers to know their current location and only 14 percent want to share their browsing history....
Standard purchasing behaviours are changing, all thanks to the penetration of mobile. The shopping behaviour of Canadian’s is rapidly changing, and expectations have set the bar high for merchants.
Did you know that 80% of mobile search happens where a computer is also available? Shoppers want answers, and they want them now! Mobile devices have facilitated “I want to buy moments” 24/7, with access to information at an all time high. Consumers are not only buying on their mobile devices, they’re researching too! In-store shoppers are on their devices looking for more information and reading reviews on your products.
This change in buying behaviours has been swift. Think With Google collected data on how mobile is influencing consumers and created on infographic to report on the top 4 moments redefining how Canadians shop....
Nothing happens until a visitor clicks a button. And once that happens, that visitor is somewhere in the pipeline of a purchase – either providing contact information, signing up for something, claiming a free trial, or actually making a final purchase. Any one of these actions can be considered a “conversion.”
Getting a visitor to the point of conversion requires sales tactics that have been used for years and are the result of basic human psychological behavior – emotional appeals, such as a sense of belonging, a need to not be left out or an urgency of some sort, like a limited time offer.
Overlaid onto human psychological needs, however, is the new research of neuroscience, which tracks brain activity when the senses are engaged. This new research adds to the “tricks” that ecommerce businesses can use to foster more conversions. Here are five tactics that use either basic psychological appeals, neuroscience, or a combination of both....
It is true? Myth or reality? Well extensive research and customer surveys have produced mind boggling evidence that online stores actually work as an essential counterpart for boosting in-store sales of many businesses which have online representation.
Consumers interested in purchasing products often get sidelined with alternatives and comparable products online with good product presentation and conclusively, refuse to buy the product. However, the same customer is rejuvenated after seeing the product in reality while walking in a local store. The result is offline purchase!...
Mobile devices now account for 34 per cent of global ecommerce transactions. m-commerce accounted for 27 per cent of all ecommerce in Southeast Asia, putting the region at a similar level to Spain and Italy, and right behind the US, a report released by performance marketing technology company Criteo highlighted.
With smartphones, desktops and tablets being used in a variety of combinations to research and make purchasing decisions, globally, more than 40 per cent of ecommerce transactions now involve multiple devices.
Criteo analysed 1.4 billion individual ecommerce transactions totaling over USD 160 billion of annual sales globally.
Mobile transactions in Southeast Asia now account for 27 per cent of all ecommerce transactions, with Indonesia at 34 per cent, Taiwan at 31 per cent and Singapore at 29 per cent. Globally, mobile transactions are predicted to reach 40 per cent by the end of 2015....
The latest tally, based on more than 1 billion transactions in 3,000 online retail and travel businesses measured by Criteo, shows mobile in the first quarter of this year accounting for more than a third (34%) of all online transactions globally.
In the U.S., 29% of all online sales now are via mobile, led by fashion and luxury, mass merchants and travel.
The mobile share of ecommerce transactions grew 10% in the last three months, according to Criteo, which projects yet another 10% growth in the U.S. by the end of this year. That would put mobile transactions at 33% of U.S. online purchases and 40% globally....
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Mobile now rules marketing ad spend.