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The rate of eCommerce growth as steadily outpaced total retail growth by a multiple of three to four times, Amazon.com’s growth has outpaced eCommerce by one to two times, giving it a dominant lead in many of the world’s most mature eCommerce markets. According to Forrester, Amazon drove 60% of total US online sales growth in 2015, capturing $23 billion more in U.S. eCommerce sales in 2015 than the previous year (up from $77 billion in 2014 to $100 billion). Alex McCord of Compass Marketing, an agency which works with some of the world’s largest CPG brands: “We’re now seeing the advent of what I’ll call e-commerce native companies: companies that come onto Amazon and other e-retailers and who are able to gain traction through getting a ton of recent reviews. They know how to work the Amazon algorithm and then launch products that, from the perspective of a brand in the brick-and-mortar world, have as low as zero market share. But in the world of unbranded search on Amazon and other retailers, they’re enormous players.” So who is winning on Amazon? Profitero analyzed our Amazon FastMovers reports between January-May 2016 to rank the best-selling products at Amazon in several key categories. We then identified the number of products that featured in the top 100 best sellers by brand to determine best-selling brands by category....
The e-retailer, which has had trouble getting some apparel manufacturers to sell to it wholesale, is now selling apparel for women, men and kids under its own brands. Here’s a close look at these Amazon brands and their prospects.
Amazon.com Inc. over the last eight months rolled out a series of Amazon-owned private-label apparel brands. The lines follow through on plans previously hinted at by Amazon executives, and represent a way for Amazon to become a bigger force in apparel, a segment where it’s been limited by the reluctance of some higher-end fashion brands to sell to Amazon.
KeyBanc Capital Markets analyst Edward Yruma identified the brands in a research note released earlier this week based on his research. Amazon has not commented or confirmed the brands directly, but Internet Retailer located trademark applications filed by Amazon Technologies Inc. for six of the seven brands dating to March 2015. Amazon did not respond to inquiries....
In the near future, the way businesses interact, engage, and sell to customers will be entirely different. The ground rules and the new ways of communicating with individuals will take the best of the best that exists today, learn from the failures, and make both sides happier along the way.
At Social Media Week Chicago, 1871’s CEO, Howard Tullman, presented 10 cultural trends and technological innovations that will impact businesses around the globe next year....
Robert Moore from RJMetrics took this a step further, identifying that 11 percent (110,000) of the top 1M websites on the internet by Alexa traffic ranking are eCommerce sites and calculating the distribution of these websites in total numbers as well as by share of retail sales, and came up with some very interesting results shown in the table below.
From this research, we know that the top 1% (Amazon, eBay, Walmart among them) of the top visited eCommerce sites on the Internet are capturing 34% of total sales. This is unsurprising for such big companies, with huge brands, and huge marketing dollars backing them. We call this the “fat head” (vs. long tail) of eCommerce stores and it is a very elite group. In the mid tier, eCommerce stores that break into the top 500,000 in Alexa rankings make up 51% of the total businesses and 63% of total revenue, still a very healthy showing....
Today plenty of online stores are ready to offer customers an extensive range of products and services that can meet all their needs and expectations. But with the enormous and ever-growing level of competition, web store owners have to think of retaining existing clients and drawing new ones to their website.
If you wish to avoid significant mistakes while growing your online store and creating a return customer base, it’s crucial to develop a long-term business strategy. In this article I will outline main aspects of such a strategy that will make a difference and allow your store to stand out.
The Chinese e-commerce giant launches one of the largest stock-market debuts in history — and points the way to our economic future.
The story of Alibaba has already become legend. Fifteen years ago, Jack Ma, a former English teacher, and his co-founders set up their Internet company in an apartment in the Chinese city of Hangzhou, not far from Shanghai. Today, Alibaba’s online shopping sites in China — mainly Taobao and Tmall — handle twice as much merchandise as Amazon.
The company’s initial public offering on the New York Stock Exchange will bring in a haul of some $21.8 billion — bigger than Facebook’s — and values Alibaba at $168 billion — four times more than Yahoo....
If you have an online business means that you have to enhance your business’ credibility, add customer support, create rewards, manage online order fulfillment from the store, and so many other retail operations. A never ending story really: all these can create problems if not managed accordingly. But today I’m glad to show you some of my favorite new ecommerce tools that take the pain out of business management....
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Subscription services have become popular among online shoppers, but those same shoppers are also abandoning these services.
Through these subscriptions, customers make recurring payments and receive order shipments at regular intervals, and they have become popular because they let consumers refill products they need to replenish often, such as health and beauty products.
These services typically personalize orders based on a shopper's interests and style, which the companies often learn through connected social media accounts and quizzes. This experience mirrors the personalized service customers would get inside brick-and-mortar stores from sales associates.
So interest in these services has remained high, as 10% of U.S. shoppers have enrolled in one, and another 33% would consider doing so, according to the latest UPS Pulse of the Online Shopper report.
But satisfaction in these services is dropping, as 61% of those who have signed up have since canceled. And there are four main reasons why....
eCommerce is about making sales. Period. That means if you own an eCommerce website, maximizing conversions should always be one of the top items on your to-do list. Today let’s look at a few ways you can improve the conversion rate on your eCommerce site.
Search the web, and you’ll find all kinds of advice about how to “improve conversions.” Let’s focus on the ones that are important in eCommerce....
On Wednesday, October 21st the ecommerce UK event titled “The Year Ahead” was held in London. Top retailers spoke about which future trends to focus on and how to secure sales growth in 2016.
Should you offer free delivery or click-and-collect? Online-only ranges? Personalised email marketing? Launch a loyalty app? Run a customer feedback programme?
With the endless options to choose from, leading retailers spoke about what they actually think is worth investing in, and where they expect their growth to come from in the next 12 months. In the panel discussion, Practicology’s CCO Jeremy Wilson posed an interesting question to Jaeger, Selfridges and Baker Ross...
With the advancing age, marketing and shopping trends are advancing too. 2015 is expected to set all new trends in ecommerce. Marketers need to be aware of these ecommerce trends in 2015 so as to remain visible amidst strict competitioyn.
With increasing technology and gadgets, ecommerce is reaching almost everyone. People are feeling more comfortable while buying products online and getting them on their door steps. So, let’s look at the key ecommerce trends in 2015....
It's important for retailers to know who their potential customers are online — and what they're interested in — to market to them effectively.
BI Intelligence finds that there are surprising and important differences in behavior depending on gender, age (especially for Generation Z), income, and education. Generation Z, those aged 18 to 24, spends almost one in ten of their dollars online.
And they are spending a much higher proportion of their income online compared to other generations....
The company is testing a dormant menu option that appears to hint that commerce services will be coming soon.
... This is the latest in a stream of hints that Twitter is preparing a foray into commerce. Back in June,Re/Code spotted a “buy now” button that began appearing in tweets with links to retail siteFancy. The same publication previously got its hands on documents that appeared to show commerce plans, while Twitter has been rumored to be working on a deal with payments provider Stripe for some time.
At this point it isn’t entirely clear what Twitter has planned, but the “payment and shipping” option – which appears to be where users would manage their payment methods and enter their delivery address – clearly ties in with other clues....
On July 7th Marks and Spencer revealed that their online sales were down 8% v(compared to their typical 20% increases previously). What was conspicuously absent was any mention of the £150m investment in the site that they had been eager to boast about on launch in February.
M&S have a team of 50 software developers along with a graduate scheme and a specialist ‘digital lab’ dedicated to fostering a ‘start-up’ culture around the project, accompanied by management from the likes of Laura Wade-Gery – ex-head of Tesco.com and Tesco Direct. Together this seemed like a recipe for success, complimented by a generous budget that appeared to reflect M&S’s determined ambition to be taken more seriously by the modern world.
It’s difficult to pick apart where M&S might have faltered with the limited details and metrics they have made available, however it is possible to create a list of suggestions as to where they may have had problems. Should you want specific examples of broken links, error pages, incompatible browsers, unexplained changes to orders, and a whole host of other issues, simply check out the posts from customers to the M&S facebook page. From those communications alone, you could write a ‘how not to do e-commerce’ book!...
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Fascinating e-commerce research and insight. Product marketers take note.