Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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9 Logo Design Trends to Keep Aan Eye on in 2017. Minimalism, Animation, Line Art and 6 More

9 Logo Design Trends to Keep Aan Eye on in 2017. Minimalism, Animation, Line Art and 6 More | Public Relations & Social Marketing Insight | Scoop.it

As we said in the “9 graphic design trends you need to be aware of in 2017”, this is the year when we are witnessing a growing desire for counterbalancing the doubt with authenticity and simplicity. And we can see this not just for general graphic design trends, but also for web design, packaging, print design and especially for logo design trends.   


That said, let’s take a closer look at the logo design trends that define 2017. Some of them are new, other are older trends that confirmed the last year and will become more popular in 2017....

Jeff Domansky's insight:

From line art and animated logos to negative space, we've gathered 9 logo design trends to watch for in 2017 illustrated with 37 logo examples.

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The Golden Ratio – What Is It And How To Use It

The Golden Ratio – What Is It And How To Use It | Public Relations & Social Marketing Insight | Scoop.it

The golden ratio (or the divine proportion) is a mathematical constant that can be often seen in the natural world, as well as in the artwork throughout the history. In mathematical terms, when a is larger than b, and the two are added and then divided by a, the sum represents the golden ratio (1.618). That number is represented by the Greek character “phi”.


It is still not clear why this ratio is so appealing to the human eye. Anything following this ratio tends to be perceived as attractive and even the slightest change in an image that gets closer to the ratio is automatically considered to be more beautiful to the human brain.


It is not a matter of magic; it is just a yet unexplained fact that our minds react very positively to anything formed on the basis of the golden ratio. As many artists have been using this fact, so could you when it comes to web designing....

Jeff Domansky's insight:

These golden ratio design tips will help improve your design effectiveness.

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THE DESIGN REPORT

THE DESIGN REPORT | Public Relations & Social Marketing Insight | Scoop.it

The design report is an exploration into the future of design. A deep-dive into the rapid changes created by tech and man. This report has been developed in co-creation with the most ambitious brand leaders around the world.

It identifies five developments that we all must act upon to stay ahead of the game....

Jeff Domansky's insight:

Five important design concepts and trends worth exploring.

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