Public Relations & Social Marketing Insight

So how do you visualize your ideas?

Your old standby bar graphs and pie charts are just the tip of the iceberg — it’s not uncommon now to see executives and professionals of all stripes working on visuals instead of hunkering down at the keyboard for a long session of pecking away in Word.

The people over at Funders & Founders shared this interesting infographic recently, with 33 different ways to visualize your ideas. Unleash your inner creative and challenge yourself to try one of these visual formats the next time you need to pitch your idea to a colleague or client....

A look at the psychology and research behind shareable social media images, and how to create your own.But, how much do you know about actually creating scientifically shareable images?

Turns out, there’s tons of actionable, research-backed advice on how to create social media images that get shared—the ideal colors, fonts, text, and more, all leveraging what we know about design, psychology and the Internet to get more shares and engagement. 

By the end of this article you’re going to be fully aware of how to make images that your readers can’t help but share. All backed by science....

Visuals are the currency of sharing on social media. Text-only updates can only convey so much and get so far. Here are 3 stats that prove the worth of creating graphics.

First, 66% of all social media posts are or include images.

Second, forget native visual platforms, like Instagram and Pinterest, that allow photo sharing. In 2013, Facebook became the largest photo sharing website, with its users uploading 350 million photos every day.

Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.

And, it’s not just limited to social media…Content with relevant visuals also gets 94% more views than content without. Even social media platforms now focus on images in their redesigns....