Public Relations & Social Marketing Insight

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A recent study by Principal Financial Group among Millennial internet users revealed that over 40% of them still prefer to be reached via email by companies in various spaces: retail stores, financial institutions, wellness centers and insurance companies.

MarketingSherpa discovered a much more pronounced trend: according to their study, a large majority of U.S. adults —72% — prefer communication with companies to happen through email. The same study showed that 86% of U.S. adults would like to receive promo emails at least monthly and 61 percent at least weekly. If that doesn’t ring a bell, I honestly don’t know what would.