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Scoop.it!
Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore.
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It's all in caps and punctuated with a small maple leaf at the end. And it only took three years to develop. "This is our one-word brand," said Brad Ferguson, president and CEO of the Edmonton Economic Development Corporation, as he presented a picture of the so-called wordmark to city councillors Tuesday. The wordmark is one piece of the redevelopment of Edmonton's overall image, brand and reputation that EEDC has been working on for years. It will be used to promote the city to an international audience. ...
Jeff Domansky's insight:
After three years, The City of Edmonton has a new brand ... and it's the word "EDMONTON." Sorry, not good enough! It will mean nothing in SE Asia, Europe or elsewhere. As a marketer, PR pro and former resident, it's not going to work outside of Jasper Avenue (the city's main drag). A new tagline might be in order instead of their themes "open, innovative, courageous and collaborative." How about "Snowblower capital of the world"? "Make Edmonton great again!" Or "Edmonton. We'll leave the Northern Lights on for you!" Seriously, though. They're talking to themselves. This is what happens when committees try to design!
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Given the rising popularity of rare and aged whiskies in Singapore, The Whisky Corporation has brought their Glenfarclas Pagoda Reserve Series (the Trilogy and Ruby Reserve) of bespoke single malt whiskies from Speyside to Singapore.
Jeff Domansky's insight:
First, there's wonderful design. Then, there's 59-year-old aged single malt whiskey. Finally, you have Glenfarclas Pagoda Reserve Series – the best of all worlds!
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When market research firm Gfk was hired by the Australian government to consider how cigarette packs could be designed to prevent smoking, the firm came up with a colorful solution: Make the packs as unappealing as possible by wrapping them in an earthy "dark brown," or what would be matched to Pantone color 448C.
The color was found least appealing to prospective cigarette buyers in tests, and it has since been proclaimed "the world’s ugliest color" by the blogosphere.
But in the interest of fairness to all colors, we talked to designers Milton Glaser and Debbie Millman, along with Pantone VP Laurie Pressman, to get their professional take on this cancerous, baby poop, lung brown....
Jeff Domansky's insight:
Researchers found Pantone 448C to be highly unappealing, and chose it for cigarette packaging in Australia to deter smokers. Do you agree? They'll have to change the color of milk chocolate. :-)
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Instagram unveiled a new logo Wednesday, and it may well go down as one of the biggest design fails of the year.
Jeff Domansky's insight:
Love it or hate it? What do you think of the new Instagram logo?
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Banner ads – we see them everywhere. Normally they’re bright, flashy, and encroach on your internet experience. We’ve all tried our best to become immune to them. It’s safe to say they’ve got quite a bad rap. In actuality, web banner ads are great tools to spread a message to a large audience. But with so many terrible examples of banner ads pummeling us every day, how do you stand out (in a good way) and really make an impression? To save you some time, we’ve taken the liberty of curating 50 great examples of web banner advertisements to help and inspire you to create your own....
Jeff Domansky's insight:
Banner ad design tips worth reading with grewat examples.
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Business cards can be a reflection of who you are. Not only can you make an excellent first impression all on your own, but a uniquely designed business card can help seal the deal and give someone something to remember you by. No matter how QWERTY savvy those little fingers are, putting someone’s name, email, and phone number into a phone takes valuable time neither party has. Hand them over a business card (which takes what, two seconds?) and you’ve given someone a carbon copy of your information they can do whatever they please with. Now let’s get to some awesome business cards....
Jeff Domansky's insight:
Want to design a business card that reflects who you are? Caitlin Jordan shares a great collection of 50 awesome business card designs. Creativity with your coffee. 9/10
Prof. Hankell's curator insight,
February 10, 2015 10:58 AM
Make one simple, swift exchange — your expertly designed business card... 
Pete Impact's curator insight,
February 14, 2015 6:09 AM
Business Card Design: 50 Awesome Examples to Inspire You #professional-IMPACT
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However, if you're familiar with Photoshop, Manga Studio will offer few surprises. As a digital drawing program it's a pretty stunning addition to anyone's toolset. The perspective tools alone make the small price of admission worth it. The paint engine is also pretty powerful, and it certainly gives Photoshop and Painter a run for their money. I'm only scratching the surface of this software, and I'm sure with time I will discover much more. It's comforting to know that no software will have a monopoly on digital creation. Some will be easier to use than others, but the ability to create digitally won't be dictated by one powerful player....
Jeff Domansky's insight:
Having been so vocal on my aversion to renting my tools, I've been asked by the fine people at ImagineFX to put an alternative to Photoshop through its paces.
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Design is hot. Design executives are being tasked with being design driven, but don't have the tools or processes to sustain this effort. ... In some ways, designers and design managers have shot themselves in the foot — design thinking neither negates nor replaces the need for smart designers doing the work. And because design thinking has many paths through parallel phases, it seems fuzzy compared to the process of creating code. Compared to analytical thinking or science, our industry still doesn't have a consensus on what design thinking means. Most designers couldn't tell you what it means .It's been 20 years since I was ingrained with the concept that the designer mind could think much differently than a marketer, engineer or the guy in a suit-and-tie. Yet, for all its power and inspiration, I still don't completely understand the meaning of design thinking. Should we abandon the concept? Absolutely not. I use the methods and ideas that it espouses daily. I believe we just lack some of the tools necessary for the practical application of these methods to stick within organizations....
Jeff Domansky's insight:
Fresh thinking about "design thinking" in this very thoughtful post from ZURB.
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The 10 best designs of the year include a soccer cleat, a campaign to end gun violence, and much more.Fast Company hosted its annual Innovation By Design Awards and Conference in downtown New York today. It culminated this evening at our awards celebration, where we revealed the 10 best designs of the year.It was long road getting here. We received 1,587 submissions from around the world. From that, we pared entries down to 53 finalists. And from there, our esteemed panel of judges fiercely debated, voted, stalemated, and debated again to reach a consensus on the top 10 designs of the year....
Jeff Domansky's insight:
These designs are both innovative and inspiring. Creativity with your coffee. Highly recommended. 9./10
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Today, we thought we would highlight some of the amazing packaging designs featured in Andrew Gibbs’ Box Bottle Bag: The World’s Best Package Designs from TheDieline.com – one of our favorite recent design books. Gibbs does a great job seeking out and discovering the “very best” packaging designs out there, which he categorizes as one of six style types: Luxe, Bold, Crisp, Charming, Casual, and Nostalgic. Let’s take a look at each of these categories and try to find out why they work....
Jeff Domansky's insight:
Creativity with your coffee.
Tasz Neocork's curator insight,
June 2, 2014 3:52 AM
Talking about wine packaging, Neocork wine cork provides and unbeatable printing surface on the wine cork. High definition printing, improving by far the rest of wine corks. Customers will appreciate better all wineries' marketing and branding actions.
Scoop.it!
From time to time we like to show you different sources of inspiration. From logos to icons, from print tobranding, we always like to show you that you can find inspiration in a lot of different designs, including package design. Packages are amazing for a group of reasons, but I believe that most important task of a package is to represent a product while catching the client’s attention. In package design we can find great examples of typography, textures, proportions, colors and much more. Remember to click on the images to read more about each design....
Jeff Domansky's insight:
Take a creative break with your weekend coffee and enjoy these package designs.
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![2013 The Year of Responsive Design [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/_amQFrkyVgwvjDhX4Ia9lTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities? Via Martin (Marty) Smith
Jeff Domansky's insight:
Useful insight into Responsive Design and why it’s the going to be one of the biggest marketing trends in 2013.
Dolly Bhasin 's curator insight,
December 30, 2012 10:43 PM
43% planning a trip! VIOLA! I am on right track! |
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Brandless, a company which can best be described as an online hybrid of Trader Joe’s and Ikea’s kitchen section, just raised a $35m Series B to be the “Procter & Gamble for millennials.”
Jeff Domansky's insight:
The "brandless" brand that's getting traction with millennials and other consumers.
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Josh Tetrick was standing in a Dollar Tree in Oakland, California, when he asked a customer which brand of mayo was best. The woman pointed to a gleaming white jar of Kraft.But Tetrick asked, “What about the Just Mayo?”–the flagship product of his company Hampton Creek–which sat nearby. “She said, ‘No, that’s the private-label brand at the Dollar Tree,’” Tetrick recounts. In other words, Just Mayo’s craft paper label–a label that had first been X-Acto-knifed, one at a time, for its initial appearance on shelves at Whole Foods–it didn’t register as some Brooklyn-inspired, vegan artisanal good to this bargain shopper in Oakland. It looked like the generic stuff sold by a budget retailer. “That was an important learning for me,” says Tetrick. “It shows how important context is in design.” And it cemented a hunch, that Hampton Creek, with the lofty, sometimes controversial goal of bringing sustainable, transparent, healthier processed foods to the mainstream consumer, simply didn’t make sense where many low-income and middle-class consumers were shopping: Walmart and Dollar Tree....
Jeff Domansky's insight:
The darling vegan brand Just by Hampton Creek wants to appeal to Walmart shoppers—without getting shut down by the FDA. A good branding story!
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When it comes down to it, design is all about making choices. Each color, shape, line, font, text, and graphic you use will ultimately influence the message you're trying to get across.
Jeff Domansky's insight:
Knowing the psychology of design can help you get better results from your marketing campaigns.
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Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn't have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with a notable invention—not with its own packaging, but with a special glass it claims is revolutionary.
Jeff Domansky's insight:
Necesity is the mother of invention.
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Three weeks ago the Metropolitan Museum of Art—known colloquially and now formally as "the Met"—unveiled a new logo and identity system designed by the international firm Wolff Olins. The response from critics was swift and fierce. Influential typographer Erik Spiekermann harped on the logo's proportions and "forced curvy shapes"; New York Times critic Michael Kimmelman accused the museum of pandering to younger audiences; and Justin Davidson, of New York magazine, compared it to a typographic bus crash. Ouch.
Jeff Domansky's insight:
Critics are everywhere. I like The Met logo a lot – it's classic and classy.
Marsien's curator insight,
March 14, 2016 7:21 AM
Critics are everywhere. I like The Met logo a lot – it's classic and classy.
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We’ve all received brochures from various businesses and most of the time they all have one thing in common — they’re boring. Whether they’re packed with so much information you feel like you’re about to read a full length novel, or so plain you feel like you’re sitting in the dentist’s office, brochures tend to get a bad rap. They may be chock full of important stuff, but unless you can get someone to pick it up and read it, it doesn’t matter how great the content inside is. Here are 25 ways to step up your brochure design game and ensure your information will be shared....
Jeff Domansky's insight:
Don't settle for a boring brochure. Try these 25 creative techniques to create marketing materials people will want to read.
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Your memory of 2014 won’t be defined by those things. Instead, you’ll remember the Ebola outbreak, Lavern Cox, Ferguson, LeBron’s return home, the World Cup, True Detective, missing flight MH370, and maybe even Alex from Target. These and many other cultural and political moments shaped the year and will continue to be part of our conversations in 2015. To commemorate these events, Beutler Ink created Here’s to 2014!, a graphic featuring 91 memorable moments. The poster is a follow-up to the 2013 edition, which featured Miley Cyrus, Prince George, and Pope Francis...
Jeff Domansky's insight:
Discover the cultural moments that defined 2014 in this wonderful illustration by Beutler Ink.
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Web Design Basics Via Martin (Marty) Smith
Jeff Domansky's insight:
Awesome web design advice. Highly recommended. 9/10
Lori Wilk's curator insight,
November 11, 2014 9:04 PM
Fabulous#design #advice from Marty Smith. It reminds me that when you are not an #expert in something, get someone who is to help guide your #success
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Looking for an innovative business card for yourself? Check out these 32 ingenious examples that are sure to leave a lasting impression. It’s interesting to see not just creative businesses like agencies, design firms and photographers using unconventional cards but also lawyers, doctors, finance professionals, etc. If cost is a concern, you can also create two sets – one conventional/economical and the other radical (in lesser quantity). Use the appropriate one depending on the type of client, budget, etc.
Jeff Domansky's insight:
These cards are simply awesome. What an effective way to market your business! Check out the divorce lawyer's card that tears in half, the cheese shop business card cheese grater and the yoga studio business card/mini yoga mat. Pure inspiration and great marketing! Recommended viewing 10/10
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Like other smartwatches, Apple's Watch is embracing skeuomorphism. But that's okay: It needs to. Whatever the Apple Watch is, it's not a watch. Not really. Nor is any smartwatch: the Moto 360, the Pebble, or the Samsung Gear Live. It's an entirely new class of device. But it doesn't look like a new device. It mostly resembles a watch. That's because Apple (and other gadget makers) are turning to an old frenemy to help wrap their heads around these things: skeuomorphic design. What is skeuomorphism? In the software world, it's all those buttons, shadows, gradients, chrome, and textures that designers use to make digital software resemble the real-world objects they're meant to replace. It's the calendar app bound in virtual cowhide, or the podcast app that looks like an ancient reel-to-reel tape recorder. It's a design language of digital fakery that Apple stuck to until Jony Ive blew out of the airlock with iOS 7. In the case of the Apple Watch, it's the wrist-based computer that resembles an analog timepiece in form alone. But despite Apple's big move away from these principles last year, it had hood reason to follow along with other smartwatch makers and revisit the concept with its watch: Skeuomorphism is good at teaching people how to use new technology. In the words of our own John Pavlus, the iPhone's use of skeuomorphism was "a canny and monstrously effective solution to a daunting problem: how to make an input method once only seen in science fiction movies seem as normal and friendly as... well, as dialing a phone."...
Jeff Domansky's insight:
Word of the day - skeuomorphism. It's also valuable design principle worth knowing when you look at wearable technology and other high tech design principles.
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Stashed inside closets in his Brooklyn apartment, Scott Wiener has exactly 652 pizza boxes. It’s the Guinness World Record for pizza box collections, and proof of Wiener’s bigger pizza obsession--he also runs a company that takes people on pizzeria tours of New York, writes a blog on pizza, and recently published a book about pizza boxes. “Everything I do is pizza-related,” Wiener says. What makes the perfect pizza box? Though most are still a simple cardboard square, Weiner says a few innovators have tried to solve some of the design’s basic flaws. “Boxes are notoriously bad at impacting the flavor of a pizza,” he explains. “Normally you get a pizza in a box, you lift open the box, and the box has trapped so much steam that the pizza is gross and soggy.”...
Jeff Domansky's insight:
Creativity with your coffee: Design, marketing, product and creativity all wrapped up in a pizza box.
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Considering how Twitter's main site has seemed to regress in recent times and greater attention has been placed on the mobile app, we've decided to give the site a makeover and show how the site can be improved...
We understand that Twitter is designed more for mobile, but considering how neglected its desktop site feels – and especially since it is its main source of revenue – we decided to take matters into our own hands and present our vision of how Twitter should look and feel. The AimBefore starting the redesign, it was important to look at what Twitter does right first and incorporate those features into the new look. For one, its simplicity is its greatest strength, and so the overall aim was to evolve the platform instead of creating an entirely new interface from scratch.
While it’s very tempting to fill the entire page with different columns and boxes to give users more features to interact with, doing so would make the page busier, which would compromise the overall experience. Therefore, we limited the design to two columns and placed tweets on the left-hand column to maintain consistency....
Jeff Domansky's insight:
Wow. Just wow! I hope Twitter is watching. This is a wonderful and whimsical "what if?" redesign of our favorite social media channel from the very creative folks at Simply Zesty...
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Nothing like the tasty design of beer labels.