Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The story of Lisbon through its storefronts and owners

The story of Lisbon through its storefronts and owners | Public Relations & Social Marketing Insight | Scoop.it

After showing us the beauty of storefronts in paris and milan, pixartprinting has now collaborated with photographer sebastian erras to spotlight the city of lisbon and its most remarkable shops. ‘lisbon re-tale’ carries us through theportuguese capital to encounter 30 historical shops, their often ornately decorated façades and their passionate business owners. the series — of which lisbon is the final chapter — seeks to give a voice to these traditional places, highlighting the creativity, character, and values from the past.


Through the voices of its inhabitants, ‘lisbon re-tale’ conveys the vibrant essence and energy of the city, highlighting its historic architecture and commercial spaces. this latest collaboration between pixartprinting and photographersebastian erras sees craftsmen, young designers, barbers, and restaurateurs standing outside their store’s doors, proudly presenting goods to locals and foreigners alike. ‘light seems to shine from the people who work in them: welcoming, smiling men and women who love their land and its history,’ the team describes....

Jeff Domansky's insight:

Pixartprinting has collaborated with photographer Sebastian Erras to spotlight the city of lisbon and its most remarkable shops. What a visual feast!

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A short history of 150 years of paper currency in India

A short history of 150 years of paper currency in India | Public Relations & Social Marketing Insight | Scoop.it

Knowing that the current Rs500 and Rs1,000-denominated notes are now a relic of the past makes you look at them differently. In one night, what was once legal tender became nothing more worthy than Monopoly money.

 

And yet, the Narendra Modi government’s sudden move on Nov. 08, which preceded the introduction of new notes, was only the latest milestone in the long story of the Indian rupee’s evolution in paper form.

 

For many of us, the old versions featuring Mahatma Gandhi on one side were all that we ever knew. Though the Reserve Bank of India (RBI) introduced an updated version of the notes in 2005 (eventually all the notes, and not just the high-denomination ones), with some new security features, the overall look and design remained similar to the original style, introduced in 1996. These notes were, however, preceded by decades of changes in symbols, colours, sizes, denominations and more—a rich history that harks back to the colonial era.

 

The birth of a paper currencyUntil the 18th century, silver and gold coins were commonly used in India. But as private European trading companies established their own banks in the region, such as the Bank of Hindostan in Calcutta, they began issuing the very first versions of Indian paper notes, which were initially just text-based....

Jeff Domansky's insight:

As India moves to demonetize its currency notes to control black Market currency, the history of banknotes in India and the designs are fascinating.

rodrick rajive lal's curator insight, November 14, 2016 1:14 AM
We have come a long way since the times when the Briish introduced paper currency for the first time in India. Today the pangs of demonetisation of Rs.500 and Rs.1000 denomination bills has shown how dependent we still are on paper currency. Plastic money or electronic currency is yet to take hold in the country.