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The logo is the most essential part of making any brand recognizable. Hiring a professional designer to create a custom logo can definitely be expensive, especially for most small business owners and individuals who don’t have the budget.
Fortunately, there is a seemingly endless supply of Web-based solutions to help you create logos with relative ease - and these are some of our favorites. Once you're done, head on over to Logo Rank, an AI tool that critiques your new logo design. ... 
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It's all in caps and punctuated with a small maple leaf at the end. And it only took three years to develop. "This is our one-word brand," said Brad Ferguson, president and CEO of the Edmonton Economic Development Corporation, as he presented a picture of the so-called wordmark to city councillors Tuesday. The wordmark is one piece of the redevelopment of Edmonton's overall image, brand and reputation that EEDC has been working on for years. It will be used to promote the city to an international audience. ...
Jeff Domansky's insight:
After three years, The City of Edmonton has a new brand ... and it's the word "EDMONTON." Sorry, not good enough! It will mean nothing in SE Asia, Europe or elsewhere. As a marketer, PR pro and former resident, it's not going to work outside of Jasper Avenue (the city's main drag). A new tagline might be in order instead of their themes "open, innovative, courageous and collaborative." How about "Snowblower capital of the world"? "Make Edmonton great again!" Or "Edmonton. We'll leave the Northern Lights on for you!" Seriously, though. They're talking to themselves. This is what happens when committees try to design!
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Logo design is a very important part of building your brand’s identity. “Branding” yourself, is the best way to represent who you are and what you are all about. If designed properly, logos can have an enormous impact on your company’s success. In this post I have assembled an amazing collection of fresh new creative logos for you to be inspired by. I am confident that these new logo designs will get your creative juices flowing. So with no further ado here is your latest dosage of beautifully designed logos. Enjoy!...
Jeff Domansky's insight:
Some gems among this collection though a few look generic or amateurish.
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Selecting a color palette is one of the most impactful choices you can make while developing your brand aesthetic. Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect.
Jeff Domansky's insight:
Interesting look and logos and color psychology.
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Here at WDL, we never get tired of great logo design. This is why today we have a new selection of inspiring logos to show you. These logos are minimalist and beautiful. They use simple lines and great typography, proving that you don’t need to over design to represent your brand in a bold way..
Jeff Domansky's insight:
Gisele Muller shares a wonderful collection of minimalist logos. Enjoy some creativity with your coffee.
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Brandless, a company which can best be described as an online hybrid of Trader Joe’s and Ikea’s kitchen section, just raised a $35m Series B to be the “Procter & Gamble for millennials.”
Jeff Domansky's insight:
The "brandless" brand that's getting traction with millennials and other consumers.
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Josh Tetrick was standing in a Dollar Tree in Oakland, California, when he asked a customer which brand of mayo was best. The woman pointed to a gleaming white jar of Kraft.But Tetrick asked, “What about the Just Mayo?”–the flagship product of his company Hampton Creek–which sat nearby. “She said, ‘No, that’s the private-label brand at the Dollar Tree,’” Tetrick recounts. In other words, Just Mayo’s craft paper label–a label that had first been X-Acto-knifed, one at a time, for its initial appearance on shelves at Whole Foods–it didn’t register as some Brooklyn-inspired, vegan artisanal good to this bargain shopper in Oakland. It looked like the generic stuff sold by a budget retailer. “That was an important learning for me,” says Tetrick. “It shows how important context is in design.” And it cemented a hunch, that Hampton Creek, with the lofty, sometimes controversial goal of bringing sustainable, transparent, healthier processed foods to the mainstream consumer, simply didn’t make sense where many low-income and middle-class consumers were shopping: Walmart and Dollar Tree....
Jeff Domansky's insight:
The darling vegan brand Just by Hampton Creek wants to appeal to Walmart shoppers—without getting shut down by the FDA. A good branding story!
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Every business, be it big or small, needs a logo for recognition and establishing an identity. However, not every business gets it right. There are some common mistakes we commit when designing a logo. These mistakes cause us not just embarrassment but loss as well.Let’s have a look at six logo design mistakes committed by designers and business persons that cause logos to fail:
Jeff Domansky's insight:
Six logo design mistakes committed by designers and business persons causing logos to fail.
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From the days of hand cut letterforms, through the wave of digital technology and into current day, logo design has wonderfully transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015?Here are 10 predictions based on logo designs of recent times....
Jeff Domansky's insight:
Since the early days of design, logos have transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015? Here's 10 predictions from 99 Designs. Creativity with your coffee and recommended viewing for designers, bloggers, creative marketers and PR pros. 9/10
Radosław Kwieciński's curator insight,
January 15, 2015 3:06 PM
Trendy w projektowaniu logotypów na rok 2015. Dla aktywnie pracującego grafika - bezcenne. |
Free logo makers ahead. Check them out.