Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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60 Totally Free Design Resources for Non-Designers

60 Totally Free Design Resources for Non-Designers | Public Relations & Social Marketing Insight | Scoop.it

Creating engaging visual content doesn’t have to require a financial investment. Sure, at one time graphic designers needed expensive software and even more costly images to craft a winning visual campaign. But thanks to a host of free online resources, anyone can design high-quality visual stories with ease.


Of course, navigating the sea of online images and editing tools is easier said than done. Some require membership, others charge royalty fees, some require advance permission and others charge for high-definition.


Fortunately, we’ve scoured the Web for the most complete, the easiest to use and the most innovative resources to aid even the most amateur designer in crafting stunning visual content.


Check out these 60 totally free design resources for non-designers...

Jeff Domansky's insight:

Useful list of the best sites to bookmark for free design resources, including icons, images, fonts and DIY design tools.

Anne's curator insight, April 17, 2017 8:29 AM

Useful list of the best sites to bookmark for free design resources, including icons, images, fonts and DIY design tools.

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Always Up-To-Date Guide to Social Media Image Sizes | Sprout Social

Always Up-To-Date Guide to Social Media Image Sizes | Sprout Social | Public Relations & Social Marketing Insight | Scoop.it

Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video.
In this quick-scroll world of social media, the visual face of your brand is often times the first thing your audience sees and possibly the one thing they remember. It’s hard to cut and paste an image and reuse it across all of your social networks unless you have a tool like Landscape.

Sprout Social’s very own tool is free to use to resize, crop and scale social media image sizes. And along with our resizing tool, we’ve provided all the specific dimensions and a few quick tips to help you decide which image best fits each position....

Jeff Domansky's insight:

Sprint Social has an excellent guide and tool to help you create the perfect social media size visuals.

Everett Bowes's curator insight, February 13, 2017 8:41 AM

Sprint Social has an excellent guide and tool to help you create the perfect social media size visuals.

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Stencil | The fastest way to double your social engagement.

Stencil | The fastest way to double your social engagement. | Public Relations & Social Marketing Insight | Scoop.it

More engagement with every image you create.

Perfect for creating social media posts, ad graphics, content marketing visuals, email images & more!

 

89% More Favorites (Source: Buffer)

150% More Retweets (Source: Buffer)

84% More Clicks (Source: Kiss Metrics)

 

Create images faster & easier than ever before. Pick a background. Add some text. No biggie....

Jeff Domansky's insight:

Ridiculously simple image creation for social media marketers, bloggers and small businesses.

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Tutorial: Everything You Need to Learn Typography Basics

Tutorial: Everything You Need to Learn Typography Basics | Public Relations & Social Marketing Insight | Scoop.it

Why typography? Turns out that while the importance of typography is often overlooked, it plays a critical role in strengthening your brand, creating interest in your product, and highlighting your central message. Knowing that, I decided to sign up for a typography course at the Massachusetts College of Art and Design. Couldn't hurt to learn how to identify a good font from a bad one, right?


I learned a lot more than that. I realized that paying attention to even the littlest details of type can make all the difference in the world when you're laying out an email, ebook, or image for social media.


This is why I wanted to write this post: to share the most important learnings and resources with my fellow marketers. ...

Jeff Domansky's insight:

Take your DIY design skills to the next level by getting a crash course in typography from HubSpot.

Aymeric Daudel's curator insight, November 18, 2016 3:45 AM

Take your DIY design skills to the next level by getting a crash course in typography from HubSpot.

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100 Brilliant Color Combinations: How to Apply Them to Your Designs

100 Brilliant Color Combinations: How to Apply Them to Your Designs | Public Relations & Social Marketing Insight | Scoop.it

Color makes a design come alive.It can attract attention, set a mood, and even influence our emotions and perceptions.

 

But sometimes it can be hard to know where to start when choosing a color palette for your design project.

 

So we’ve done the hard work for you— giving you 100 color combinations inspired by nature, food & drink, travel, and everyday items.

 

Want to use these color combinations in Canva? Click here to sign up for free if you haven’t already (if you haven’t — are you kidding me?!).

 

Canva lets you change the colors of your design by entering the hex code in the color menu. Check out the video below for a quick tutorial on how...

Jeff Domansky's insight:

A stunning collection of color palettes inspired by food, nature, travel and everyday items. Free to download in Canva! Recommended reading!  9/10

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18 chic & modern ways to use color blocking - The Creative Edge

18 chic & modern ways to use color blocking - The Creative Edge | Public Relations & Social Marketing Insight | Scoop.it

Color blocking is nothing new. It’s long been designers’ go-to trick for chopping up large pieces of content, crafting call-outs and adding visual interest to an otherwise plain page. But in today’s design world, color blocking has evolved into a stunning minimalist trend that’s a perfect fit for spring.

Gone are the convoluted colors and clunky squares that too often transform quality design into an eyesore. Now it’s all about airy white space, pastel hues and clean lines. The results are beautiful and soft, confident and more modern – ideal for boutiques, chic websites and stylish brochures.

Curious how to put this update into action? We’ve gathered 18 inspiring designs from 99designs and beyond that prove how compelling this contemporary style can be....

Jeff Domansky's insight:

Cool design tips for bloggers and website designers.

James Cracknell's curator insight, April 4, 2016 3:46 AM

Cool design tips for bloggers and website designers.

Ines Bieler's curator insight, April 4, 2016 12:35 PM

Cool design tips for bloggers and website designers.

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100 Stunning Picture Quotes That Will Supercharge Your Creativity

100 Stunning Picture Quotes That Will Supercharge Your Creativity | Public Relations & Social Marketing Insight | Scoop.it

Picture quotes are one of the most pinned images on Pinterest.

The more visually striking your picture and quote combination is, the more shareable it will be. People can use them on social media, turn them into printable wall quotes, or download them as desktop wallpaper — that’s maximum visibility for you or your brand.

So whether you want to take your graphics to the next level or create your own for the first time, let’s go through some ways you can do the same for your quotes using some of the most eye-catching examples on the web....

Jeff Domansky's insight:

Lots of creative design ideas here with these picture quotes.

Stephania Savva, Ph.D's curator insight, March 29, 2016 4:58 PM

Lots of creative design ideas here with these picture quotes.

Sophie GAL's curator insight, March 30, 2016 6:54 AM

Lots of creative design ideas here with these picture quotes.

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How to Create High-Quality Blog Graphics

How to Create High-Quality Blog Graphics | Public Relations & Social Marketing Insight | Scoop.it

Creating high-quality blog graphics is an integral part to producing a catchy, highly shareable post.

According to media theorist John Berger, in his book Ways of Seeing, "Seeing comes before words." This statement supports the assertion that high-quality blog graphics can attract (or repel) readers instantly and affect them viscerally, without them having to read anything first. After all, from an evolutionary perspective, humans are genetically wired to respond to visuals faster, as text is a relatively newer invention....

Jeff Domansky's insight:

Here's a good collection of tips on creating better graphics for your blog.

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Creating Images for your Social Media Posts | Social Beeni

Creating Images for your Social Media Posts | Social Beeni | Public Relations & Social Marketing Insight | Scoop.it

When you are browsing different social media platforms – Facebook, Twitter, LinkedIn, you are likely to see images with text on them – these can be inspirational, informative, or just plain fun. Having your message on a colourful image will catch your customer’s eye more effectively than just using text alone.


However, if you are a small business owner, you probably don’t have the budget to hire a a graphic designer. Luckily, there are plenty of options on the market today to help you create the graphic yourself for minimal time and effort....

Jeff Domansky's insight:

Choosing software to create graphics for your social media accounts is easy with these free graphics tools.

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Newsletter Design: 10 Awesome Hacks For Emails That Convert

Newsletter Design: 10 Awesome Hacks For Emails That Convert | Public Relations & Social Marketing Insight | Scoop.it

A recent study by Principal Financial Group among Millennial internet users revealed that over 40% of them still prefer to be reached via email by companies in various spaces: retail stores, financial institutions, wellness centers and insurance companies.


MarketingSherpa discovered a much more pronounced trend: according to their study, a large majority of U.S. adults —72% — prefer communication with companies to happen through email. The same study showed that 86% of U.S. adults would like to receive promo emails at least monthly and 61 percent at least weekly. If that doesn’t ring a bell, I honestly don’t know what would.

Jeff Domansky's insight:

Get a lead on your competitors by designing stunning email newsletters that convert.

Marco Favero's curator insight, September 24, 2015 2:44 AM

aggiungere la vostra comprensione ...

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How To Design Hero Images (With 35 Case Studies) | Canva

How To Design Hero Images (With 35 Case Studies) | Canva | Public Relations & Social Marketing Insight | Scoop.it

While they don’t save the day or wear flashy capes, hero images are a very important and very effective tool in the world of web design. Basically, the term ‘hero image’ refers to a specific type of website banner, usually quite large and at the very top of a website.


For sites that use hero images, it is often the first thing users see when they click through to a site. So, it’s probably wise to think of hero images like an introduction – they give users a sense of what to expect from the rest of the site.


If you have a sophisticated hero image, they’ll expect class and culture, or if you had a colourful and fun hero image, and they may expect some comedy and playfulness.


Whatever your choice of tone, let’s have a look at 35 striking examples of hero images to get you inspired and on your way to crafting your own heroic image today....

Jeff Domansky's insight:

All it takes to make the best first impression is the right hero image. Canva shares 35 inspiring examples. Recommended viewing. 9/10

Kate Marsh's curator insight, August 6, 2015 8:30 AM

All it takes to make the best first impression is the right hero image. Canva shares 35 inspiring examples. Recommended viewing. 9/10

Laura's curator insight, August 7, 2015 7:00 AM

All it takes to make the best first impression is the right hero image. Canva shares 35 inspiring examples. Recommended viewing. 9/10

aitouaddaC's curator insight, August 9, 2015 2:33 PM

All it takes to make the best first impression is the right hero image. Canva shares 35 inspiring examples. Recommended viewing. 9/10

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Need Free Icons? Here are 13 Websites to Download Them | inspirationfeed.com

Need Free Icons? Here are 13 Websites to Download Them | inspirationfeed.com | Public Relations & Social Marketing Insight | Scoop.it

It's of importance as people become more mobile and the need to make things more compact arises.


Understanding Icons

What are these icons for? Well, icons actually have a pretty wide scope, depending on how you look at it.


See those little boxes on your smartphone that represent different applications? Those are icons. Did you notice those little boxes on your favorite website, that, when clicked, would trigger a new action such as open a new email window or identify a link being promoted, such as a Twitter or a Facebook profile? These are all icons....

Jeff Domansky's insight:

Great reminder of why icons matter. Great resources! Enough said.

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30 Premium Tumblr Themes With Beautiful, Minimal Design | Design Shack

30 Premium Tumblr Themes With Beautiful, Minimal Design | Design Shack | Public Relations & Social Marketing Insight | Scoop.it

There are thousands of Tumblr themes all over the web. To be perfectly frank, most of them aren’t great, and won’t do your creative work justice. Today we’ve collected thirty of our favourite premium Tumblr themes from across the web.

All of these cost a few dollars, but all of them will take your Tumblr blog to another level. From stylish, minimal Tumblr themes, through to those featuring big colours and bold images — we have a full selection. All of them are available to buy straight from Tumblr directly, and can be set up on your blog in a few minutes!...

Jeff Domansky's insight:

Blogging strategies and Creativity with your coffee.

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Debunked: The “Above the Fold” Web Design Myth | authentic.

Debunked: The “Above the Fold” Web Design Myth | authentic. | Public Relations & Social Marketing Insight | Scoop.it

So why are marketers still insisting on continuing to design this way?


As previously mentioned, the thinking behind the tactic is that the average user is too lazy to scroll down. But if you’re reading this right now on a phone or tablet or maybe even your laptop, chances are you’ve already done plenty of scrolling to get this far.


Are you exhausted? We didn’t think so.Furthermore, studies have disproven this aged assumption, as 66% of attention on a normal media page is spent "below the fold."...

Jeff Domansky's insight:

Toss the "above the fold" myth when creating and designing digital content.

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15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups – Shopify

15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups – Shopify | Public Relations & Social Marketing Insight | Scoop.it

Lorem ipsum has become the industry standard for design mockups and prototypes. By adding a little bit of Latin to a mockup, you’re able to show clients a more complete version of your design without actually having to invest time and effort drafting copy.


But despite all its benefits, seeing the same random Latin text in every design can get a little boring for you and your clients. So if you have a client who’s got a sense of humour or if you’re just tired of going the traditional route in your mockups, here are 15 creative and funny lorem ipsum text generators that are sure to lighten the mood at any client meeting....

Jeff Domansky's insight:

Here are 15 creative and funny lorem ipsum type generators for your next mockup.

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How to create more fun and playful typography - 99designs

How to create more fun and playful typography - 99designs | Public Relations & Social Marketing Insight | Scoop.it

Good typography may be hard work, but designers shouldn’t forget to have some fun with it! While crafting fonts and typographic characters can sometimes feel stiff and overly mathematical, we want you to help you find the joy in creating more expressive and playful typography.

Of course, this approach is great for children-oriented design projects—but let’s not limit ourselves. After all… not every coffee shop, ice cream store and logo needs to look posh. Let’s find the more creative side of typography and get goofy!

In this article, we’ll spotlight some examples of playful typography and show you how to join in the fun with your own work....

Jeff Domansky's insight:

Lots of creative inspiration here  and tips on how to use fun and playful typography in your design..

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The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates]

The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates] | Public Relations & Social Marketing Insight | Scoop.it

And considering social media cover photos are likely something you'll want to update regularly to align with new campaigns, cover photo design can be an ongoing process -- not to mention how frequently social networks redesign their layouts, inevitably affecting cover photo sizes by cropping, warping, and mucking up your existing design. 

This is definitely not ideal for brands looking to put their best foot forward in social media. So what's a poor marketer to do when the only scalable option is to take graphic design into their own hands?

To make things easier on social media managers and non-designers doing design, we created an essential cheat sheet containing the most up-to-date social media cover photo dimensions -- something you can bookmark and reference when you're ready to create or re-create a cover photo for Facebook, Twitter, LinkedIn, YouTube, or Google+.

We also created free, downloadable PowerPoint templates that are already pre-sized for each channel's specific cover photo dimensions so you can easily customize them for your own business. Just add your creative, save it as an image file, and upload it to your social media business page....

Jeff Domansky's insight:

Really useful graphic dimensions cheat sheets for your blog and social marketing.

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Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates]

Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates] | Public Relations & Social Marketing Insight | Scoop.it

In order to arrange your design, you need a place to start. Backgrounds are the foundation of your graphics — it helps pave the path to forming a successful composition.


Textures and colors help create depth and contrast, allowing your graphics to stand out and get noticed. Well composed images can help create space for you to overlay text, while visually communicating your message at the same time.


Using a background can help give your designs more context and provide a visual element to help support your content.


Bonus: We’ve designed most of the images in this article as templates for you to personalize! To use them for your own stuff, just click them and they’ll be ready to edit in your Canva account (No Canva? It’s free!). 

Jeff Domansky's insight:

Blogging or designing visuals? Learn these background design tips to make your message pop.

rodrick rajive lal's curator insight, April 25, 2016 11:10 PM
The post contains some interesting design tips on working with backgrounds with some ready-to-use templates thrown in!
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Split Image into Multiple Pieces to Create the Most Breathtaking Effect in PowerPoint

Split Image into Multiple Pieces to Create the Most Breathtaking Effect in PowerPoint | Public Relations & Social Marketing Insight | Scoop.it

PowerPoint 2013 has some amazing features that are no less than those offered by Photoshop and other image editing softwares. One such effect that I love the most personally is the ‘Merge Shapes’ feature that lets you create breathtaking effects. 


One such effect (we gave it away in the the banner image of this post) is the splitting of an image into multiple pieces that serves a very unique function- it interrupts your gaze at the picture at every intersection but still gives you a complete picture at a glance. This grabs the viewer’s attention and forces them to read into each element of the image. The image and the slide as a whole get imprinted on the audience’s mind which is everything a presenter can ask for.


This article will guide you step-by-step how to create this split image effect. When you work with us side by side on PowerPoint 2013, you’ll end up with exactly this design:


Via Baiba Svenca
Jeff Domansky's insight:

Here's a tutorial to teach you how to improve your slides visually. Works with PowerPoint 2013. Great design tip for bloggers and slide presenters. Who knew you could use PowerPoint for this type of very interesting design?

Leoncio Lopez-Ocon's curator insight, April 3, 2016 6:45 AM

Cool! Here's a tutorial that will teach you how to improve your slides visually. Works with PowerPoint 2013.

Debbie Pop's curator insight, April 4, 2016 2:50 PM

Cool! Here's a tutorial that will teach you how to improve your slides visually. Works with PowerPoint 2013.

Ricardo Serrano's curator insight, April 4, 2016 6:47 PM

Cool! Here's a tutorial that will teach you how to improve your slides visually. Works with PowerPoint 2013.

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60 Free Sans Serif Fonts to Give Your Designs a Modern Touch

60 Free Sans Serif Fonts to Give Your Designs a Modern Touch | Public Relations & Social Marketing Insight | Scoop.it

In this post, we have compiled together some of best modern sans serif fonts for your latest project or to inspire you for your next assignment. In case, you want to work with a bunch of them together, do check out Canva’s Ultimate Guide to Font Pairing.

The fonts are all listed as free to use for personal and commercial uses, so let your creativity run wild. To start using any of them right away, download and upload them straight to Canva. Here’s how....

Jeff Domansky's insight:

Fontastic resource for bloggers and designers.

Stéphanie Guillaume's curator insight, March 2, 2016 10:10 AM

Fontastic resource for bloggers and designers.

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What Is The Golden Ratio? What You Need to Know and How To Use It – Design School

What Is The Golden Ratio? What You Need to Know and How To Use It – Design School | Public Relations & Social Marketing Insight | Scoop.it

As an owner of a blog, you need to have engaging, relevant and updated content that satisfy the needs of your readers. There are several ways through which a blog owner can make sure that there is enough and more content on his or her blog at any given time.


The most invincible pillar and pinnacle in any online business are therefore the creation and writing of content which is engaging to the readers that visit your blog. There are several ways in which you can create more content for your blog to make sure that you achieve your desired goals of online business.

Jeff Domansky's insight:

Use mathematics to create flawless designs. Sort of. Design tips from Canva's Design School.

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10 Expert Tips for Designing With a Blurred Background [Case Studies] – Design School

10 Expert Tips for Designing With a Blurred Background [Case Studies] – Design School | Public Relations & Social Marketing Insight | Scoop.it

If you pay attention to web and graphic design styles, you may have noticed that this has been something of a trend in recent years. You might see blurred images popping up in website hero headers (the large images that extend the whole width of a page) or as site backgrounds, or to set off typography in graphic design.


But the design trends that stick around, like this one, usually do because they’re functional as well as beautiful — they have a purpose beyond just following the crowd or experimenting with a new look just because you can. Good trends do something to improve your designs.


So how can you use blurred images to enhance your own designs? Let’s look at 10 techniques....

Jeff Domansky's insight:

Canva shares tips to help you master the use of blurred images and bring new life to your designs.

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Choosing the Color Palette, Part 2: Tools for Pairing Colors - Piktochart

Choosing the Color Palette, Part 2: Tools for Pairing Colors - Piktochart | Public Relations & Social Marketing Insight | Scoop.it

As we mentioned last week, picking the right colors is the single most important decision you can make when designing an infographic. Most designers realize this, and for years they’ve been trying to answer one question: is there a science to picking colors that work well together or is it just subjective? Why do some colors match, while others look strange?


The internet has been debating this for a while without much consensus, but I believe the real answer is both: it’s an art and a science. Every design decision is heavily influenced by a designer’s intuition and sense of aesthetics, but there is also a strong scientific component that conveys if a color works well with another.


Expert designers use it to validate their intuition, but we are going to learn how to use color theory to pair beautiful colors together....

Jeff Domansky's insight:

Pairing colors effectively makes your design beautiful and helps your audience consume your content more effectively. We've listed three tools that can help you pair colors easier and better.

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9 Designer Tools Everyone Should Know About

9 Designer Tools Everyone Should Know About | Public Relations & Social Marketing Insight | Scoop.it

9 Designer Tools Everyone Should Know About

Jeff Domansky's insight:

There are 9 tools highlighted in this list and every one of them is worth checking out. Highly recommended for bloggers, marketers and PR pros. 9 / 10

Kate Marsh's curator insight, June 4, 2015 4:54 PM

Mmmm, free design tools

Luis Cano's curator insight, June 5, 2015 10:05 AM

Check this out 9 very easy tool to help you make great designs ... 

Luis Cano's curator insight, June 5, 2015 10:06 AM

Great new tools you should know about ...

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Best Fonts & Colors in the Most Shareable Social Media Images

Best Fonts & Colors in the Most Shareable Social Media Images | Public Relations & Social Marketing Insight | Scoop.it

A look at the psychology and research behind shareable social media images, and how to create your own.But, how much do you know about actually creating scientifically shareable images?


Turns out, there’s tons of actionable, research-backed advice on how to create social media images that get shared—the ideal colors, fonts, text, and more, all leveraging what we know about design, psychology and the Internet to get more shares and engagement. 


By the end of this article you’re going to be fully aware of how to make images that your readers can’t help but share. All backed by science....

Jeff Domansky's insight:

Epic tips from James Johnson at Buffer. Highly recommended. 10/10

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