Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Free typography resources: The big list - InVision Blog

Free typography resources: The big list - InVision Blog | Public Relations & Social Marketing Insight | Scoop.it

Everyone, even non-designers, can agree that the smallest typographical change can make a world of difference (*cough* Warren Beatty *cough*). Elevating designs through typography is a skill every designer should have in their back pocket.


Do you want to become a typography wiz—and, ultimately, an even better designer? We want that for you too! That’s why we’ve gathered a list of the best free typography resources—handpicked, just for you.


Free typography education


Check out these e-courses, e-books, and workshops to get started on your typographical journey....

Jeff Domansky's insight:

Over 40 free typography resources—font identifiers, downloadable fonts, courses, and more. Awesome resource.

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63 Web Design Terms Every Marketer Should Know

63 Web Design Terms Every Marketer Should Know | Public Relations & Social Marketing Insight | Scoop.it

When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. And when it comes to things like blogging and social media, sure, you've got this. But soon enough, you're being pulled onto design projects. One day you're mocking up an infographic; the next, you're designing an ebook. You feel woefully unprepared -- and that design vocabulary? It can feel like a foreign language.


Sound familiar?


We've been there -- and we know we're not the only marketers who have, at some point, needed to become fluent in this vocabulary. So we decided to share a larger glossary, to help us all step up our game a bit. By no means is this the be-all-end-all of design terminology, so feel free to add your definitions in the comments as well. Here's what we have, organized alphabetically....

Jeff Domansky's insight:

Uncover the ultimate design vocabulary with HubSpot's guide to the 63 most essential design terms for non-designers.

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Web design trends for 2017

Web design trends for 2017 | Public Relations & Social Marketing Insight | Scoop.it

As 2016 comes to a near close, our creative team here at Dock9 reflected on what we consider the rising web design trends of 2017. Like any trend, these go in and out of fashion and may not necessarily suit all our users. However, we like to think of each trend as an “additional tool” to our designer tool box, where we pick the right ones for the job at hand.


This week we’ve compiled a list of 9 key trends we believe have been prominent in Web design this year, and we predict, likely to continue into 2017.

Jeff Domansky's insight:

Nine web design trends worth noting.

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The 10 Most Common Web Design Mistakes

The 10 Most Common Web Design Mistakes | Public Relations & Social Marketing Insight | Scoop.it

With a recent surge towards mobile browsing and cool new design options like parallax scrolling, the web has seen millions of websites receive facelifts over the past few years. It has also led to a lot of poor web design choices that prevent consumers from fully connecting with brands.


From unattractive homepages to weak content, poor navigation, and countless errors, there are a number of things that the average website can improve on.


Below, you’ll find the top ten most common web design mistakes and how to keep them from hurting your site’s overall engagement....

Jeff Domansky's insight:

Just the basics that hurt your website design.

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How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | Public Relations & Social Marketing Insight | Scoop.it

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.


Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time.


So, the bottom line is: use the right colors, and you win....

Jeff Domansky's insight:

Color counts and Neil Patel shows why and how to make it get results. Valuable advice for designers and marketers. Recommended reading! 10/10

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The big web design trends for 2015 - The Creative Edge

The big web design trends for 2015 - The Creative Edge | Public Relations & Social Marketing Insight | Scoop.it

When thinking about web design, you must consider the full spectrum of possibilities that the internet presents. Done boldly, designers can push the limits of human interaction and imagination on a global scale – as is often seen with edgier industries, such as creative agency websites.


In this article, we’ll boil down some of the most prominent web design trends emerging in 2015. It is here that we can find true innovation and new opportunities – a few of which may completely change our understanding of a “modern website”....

Jeff Domansky's insight:

99Designs boils down 13 of the most prominent web design trends emerging in 2015. Will they change your understanding of a "modern website"? You be the judge.

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Pre-Built Websites could be a Game Changer | Inspirationfeed

Pre-Built Websites could be a Game Changer | Inspirationfeed | Public Relations & Social Marketing Insight | Scoop.it

There are many ways to build websites. You can take the wireframe approach and then do your own coding, you can use a website builder, or you can hire a website designer/developer to do it all for you.


Each has its pros and cons, but there is still another method, and one that may be the best approach of all. You can call it the pre-built website approach, and it’s for real –it makes wireframing (and coding) unnecessary.it creates both simple and complex websites quickly.its tools are affordable, and the time and effort they save you can put money in your pocket.


These three reasons alone make it worthwhile to give the pre-built website method a closer look. There are no smoke and mirrors involved. Everything is as straightforward as can be.


Check out one or more of the pre-built website examples below (courtesy of Be Theme). Replace images and text, and you have your own website – ready to go....

Jeff Domansky's insight:

Very interesting concept and well worth exploring.

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50 Gorgeous Color Schemes From Award-Winning Websites

50 Gorgeous Color Schemes From Award-Winning Websites | Public Relations & Social Marketing Insight | Scoop.it

Color is such a fundamental part of the way we perceive the world that we often take it for granted. Think about it: From the youthful and vivid orange on someone’s attire to the gray and gloomy sky above us, colors have the power to mold our perceptions of others and even the circumstances we find ourselves in.


This is why one of the most powerful tools in a designer’s arsenal is color. It can either make or break a design; it can be the determining factor in engaging viewers or sending them promptly on their way.


As a non-designer, I often find it difficult to find just the right colors for my amateur projects. Whether I’m creating a simple image to support my content or more elaborate projects such as a slide deck or infographic, I frequently spend a good amount of time looking for the perfect color scheme. I ask myself questions like: Do I want my design to be inviting? Provocative and bold? Or intelligent and elegant?


Unless you’re a seasoned designer, it takes time and effort to find a color combination that works, which is why the design team at Visme decided to provide our users with a handy list of beautiful color schemes from websites that have been recognized by Awwwards, the most prestigious award for Web designers and developers....

Jeff Domansky's insight:

A list of 50 color schemes from award-winning websites, and how to apply them in Visme using the hex color codes.

GwynethJones's curator insight, April 15, 2017 10:00 PM

LOVE me some colour schemes!

Anne's curator insight, April 17, 2017 8:29 AM

A list of 50 color schemes from award-winning websites, and how to apply them in Visme using the hex color codes.

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Web design trends we can expect to see in 2017

Web design trends we can expect to see in 2017 | Public Relations & Social Marketing Insight | Scoop.it

It’s that time of year where we look at the year that was and the year that will be. We’ve seen a lot of amazing website designs this year, and I’m eager to see what 2017 has in store for website and website design.


2017 is sure to bring some amazing website designs, but if we look hard enough, we can already start seeing some trends that are sure to dominate websites in 2017.


Let’s take a look at the 10 website design trends we can expect to see in 2017....

Jeff Domansky's insight:

From hand drawn elements to duotone images, imaginative headings to more focused content layouts, these design trends are just a few that will dominate 2017.

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20 Free Chrome Extensions That Make Web Design Much Easier

20 Free Chrome Extensions That Make Web Design Much Easier | Public Relations & Social Marketing Insight | Scoop.it

Web design has its fair share of intricacies and technical complications. It’s a specialized field that does not just require creativity – you need the right tools to make the work as seamless as possible as well.


Google, being the trusted online genius that you rely on each time you have a question in mind, has laid everything down for developers and designers.


Google Chrome allows you to install powerful and helpful extensions that make the job easier. And with design and developer tools built right into your favorite browser, it’s all easier and more efficient from hereon.


Here are 20 free Chrome extensions that make web design a whole lot easier....

Jeff Domansky's insight:

20 really useful Chrome extensions for designers, bloggers and web developers.

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28 of the Best Instagrams to Follow for Design Inspiration

28 of the Best Instagrams to Follow for Design Inspiration | Public Relations & Social Marketing Insight | Scoop.it

What if I told you you could visit an art gallery ... from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch?

 

If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.

 

And it's a jackpot for people who love browsing gorgeous design work. To help you narrow your search, I've carefully curated some of the best Instagrams to follow for design inspiration. I did my best to place them in categories -- illustration, graphic design, pop art and installation, color palettes, street art, photography, typography, and calligraphy -- although you'll notice some of their work could fall into a number of different lists. ...

Jeff Domansky's insight:

Check out this carefully curated list of the best Instagram accounts for beautiful illustration, graphic design, photography, typography, street art, and more. Great list!

donhornsby's curator insight, November 8, 2016 11:09 AM
We hope this list helped you find some new designers to follow. May your Instagram feed be much more beautiful for it!
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50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]

50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download] | Public Relations & Social Marketing Insight | Scoop.it

Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters? 


Well then you need calls-to-action. Without them, we wouldn't be converting our website visitors or social media fans into actual leads for our sales team. Without them, we wouldn't be calling on our audience to take any action in their lifecycle that actually benefits them or the growth of your business.


But just because they're important doesn't mean we all have a professional designer at our disposal -- whether due to budget limitations, resource restrictions, or just lack of design skills.


That's why we created 50 free call-to-action (CTA) templates in PowerPoint for you to customize and use. The template will teach you how to customize your new CTAs effectively, so don't let fear of DIY design stop you. This post will give you a sneak peek into a large set of designs available in the template. Download it now and follow along.

Jeff Domansky's insight:

Grab some free, customizable templates that'll help you easily design your own calls-to-action in PowerPoint.

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6 Top Free Visual Tools for Your Content | Barn Images Blog

6 Top Free Visual Tools for Your Content | Barn Images Blog | Public Relations & Social Marketing Insight | Scoop.it

Undoubtedly, Adobe Creative Cloud is still the best choice for working with visuals and doing advanced design work. But creating great visuals no longer requires you to be a graphic design professional. Even if you don’t have the skills, you can use a variety of free web-based visual tools for designing eye-popping graphics directly in your browser. In this blog post, you’ll find six of the top free visual tools that you can use for your online project.Which visual tools do you use?...

Jeff Domansky's insight:

Barn Images share 6 of the top free visual tools you can use for your website!

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