Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Tension of Data-Driven Creative

The Tension of Data-Driven Creative | Public Relations & Social Marketing Insight | Scoop.it

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data.

 

But creatives and data scientists can make uneasy bedfellows. It’s one thing to optimize media; it’s another to optimize the creative itself. As marketing increasingly becomes data-driven, how will this impact creativity?...

Jeff Domansky's insight:

Data science: Are you a "Mad Man" or a "Math Man"? Tom Fishburne asks.

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All these effing geniuses: Ezra Klein, expert-driven journalism, and the phony Washington consensus

All these effing geniuses: Ezra Klein, expert-driven journalism, and the phony Washington consensus | Public Relations & Social Marketing Insight | Scoop.it

In a recent article on Vox, Ezra Klein declared that his generation of Washington journalists had discovered political science, and it is like the hottest thing on wheels. In the old days, he writes, journalists “dealt with political science episodically and condescendingly.” But now, Klein declares, “Washington is listening to political scientists, in large part because it’s stopped trusting itself.” Klein finds that political scientists give better answers to his questions than politicians themselves, because politicians are evasive but scientists are scientists, you know, they deal in “structural explanations” for political events. So the “young political journalists” who are roaring around town in their white lab coats frightening the local bourgeoisie “know a lot more about political science and how to use it” than their elders did.


Hence Klein’s title: “How Political Science Conquered Washington.”


Nearly every aspect of this argument annoyed me. To suggest, for starters, that people in Washington are—or were, until recently—ignorant or contemptuous of academic expertise is like saying the people of Tulsa have not yet heard about this amazing stuff called oil. Not only does Washington routinely fill the No. 1 spot on those “most educated cities” articles, but the town positively seethes with academic experts. Indeed, it is the only city I know of that actually boasts a sizable population of fake experts, handing out free-market wisdom to passers-by from their subsidized seats at Cato and Heritage....

Jeff Domansky's insight:

Data science - new cure for what ails politics, DC and the rest of us. Or not!

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50 Data Science & Statistics Blogs Worth Reading | Data Science Central

50 Data Science & Statistics Blogs Worth Reading | Data Science Central | Public Relations & Social Marketing Insight | Scoop.it

This a selection of great websites (blogs) created by statisticians, data scientists, machine learning and other analytic professionals, thought emphasis is more on statistics than data science.


I would add the following ones:

  • DataScienceCentral - this blog!
  • KDNuggets
  • AnalyticBridge - a channel of DataScienceCentral
  • R - bloggers
  • Stats blogs - you can submit your own blog (RSS feeds)
  • AndrewGelman.


And, for a far more comprehensive list, read our article on 2,500 categorized websites for data scientists....

Jeff Domansky's insight:

If data is your thing, here's a comprehensive resource list.

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