Public Relations & Social Marketing Insight

Need a stiff drink? Certainly, Tuesday’s hard-fought election, in which President Barack Obama managed to capture a second term, has some Americans thinking about reaching for something strong — whether to celebrate or commiserate. The good news: The days when the whiskey-drinking options were largely limited to the same few brands of blended Scotches and mid-level bourbons are long gone. For that matter, even the single-malt craze is starting to seem a little less than fresh. At New York’s recent WhiskyFest, an annual event organized by Whisky Advocate magazine, the latest styles of sips were given prominent billing. So, what’s the smart whiskey drinker drinking these days? Read on….