Public Relations & Social Marketing Insight

Done right, content curation will become the easiest, yet most effective tool your marketing department will use. In fact, 90% of businesses agree. Of every 10 B2B marketers surveyed in a study by Curata, 9 used content marketing as a regular component of their strategy. 32% of business to business marketers did so daily.

As a marketer, you’ve heard it before: you’ve got to build your personal brand. Self-proclaimed gurus have been shouting it from the rooftops for over a decade now, and the catchphrase has even become a bit stale. But tired as the declaration may be, there’s a lot of truth behind it.

Consumers are becoming increasingly connected. And while social media can never replace good, old-fashioned market research, Twitter and LinkedIn are putting up a good fight.

So what are you, as a marketer, meant to do? Should you spend your working hours creating the original, creative content the gurus demand? Should you build your “personal brand” by responding to Facebook comments all day? No. Instead, you should establish a healthy social media presence, and share, share, share....

Social media managers need to share interesting content with their audiences. It’s part of the new way customers buy. Sharing content from the company’s own blog is easy, but you need to share content from other sources, too. By sharing content that’s not about your brand, you can avoid being too self-promotional on social media.

You can also build awareness of your brand and improve your credibility.

While there are clear benefits to content curation, it’s not easy. Social media managers could spend a lot of time looking for great content to share, and they may wonder if they’re doing it right. Here are seven tips for easier and more effective content curation....

Content curation. You’ve probably heard about it, you might have even read a few pieces on the subject but you never really went through it. How many times did it happen to get a topic idea and start writing on it immediately? And after you’ve hit publish you didn’t get the expected results.

The curated content marketing technique can actually boost SEO. Big time. And below you can find some case studies that prove exactly that....

Regardless of your industry, audiences love curation. On a personal level, 50 percent of audiences consume news online and 30 percent read news on social media daily. Furthermore, 41 percent of internet users actively share the content of others.

The internet is meant to be a hub for sharing ideas and engaging in discussions for growth. It's more than a billboard for broadcasting your ideas. With this knowledge in mind, you can take strategic steps to increase your brand awareness through curation.

Check out the infographic below to learn how to do curation from a brand's point of view. It starts with the basics of why curation is important, and then takes a deep dive into the strategic process. Regardless of your company's size or resources, it's possible to implement a curation plan that makes a difference. All it takes is a little creativity and a commitment to improvement....

Interactive training courses are fun! They immerse the learner in different experiences – all designed to maximize retention. Of course, all of these won’t be possible without the valiant efforts of the course creator. Now, let’s move over to the side of the course creator.

Every course creator knows all too well the time and effort invested into creating those fun, interactive courses. Countless hours are spent on research. Sleepless nights are devoted to designing courses. And the frustration seems endless when jumping from revision to revision just to ensure the quality of each module.

There is, however, a much easier way to create interactive training courses quickly. This is where training content curation comes into play....

For content marketers, content curation is integral to online strategy. Effective curation helps position you as a thought leader in your space, and is an economical way to maintain a consistent publishing schedule of quality content. But manually trying to find the most relevant content in a given industry and then publishing it across multiple channels can be time-consuming.

To curate effectively thus requires automation. This ultimate list of content curation software includes both business-grade and personal curation tools for hobbyist or organizational purposes.

Are you utilizing content creation tools and other resources to enhance your content Marketing Strategy?

A few months ago, we shared with you What You Need to Know About Content Marketing. And shortly there after we followed that up with An 8-step Content Strategy that Works. Now it’s time to take it a step further and share some of the content creation tools and resources to help you hit the ground running with your content creation strategy....

In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority.

But not to worry! I’ll provide suggestions on how to correct the mistakes. In this post, I cover common mistakes people make in content curation and how to solve them.

1) Frequency Mistake: You Share Too Often

On Twitter, there’s a school of thought that people may miss your first tweet, so you should repeat the tweet multiple times. While I agree with this, a common mistake is to disregard spacing and variety.

On spacing, it would be a mistake to post the same tweet five times, one hour apart. On variety, it would be a mistake to post those five tweets without other tweets mixed in. Think about your followers. If you’re one of 5,000 people a user is following, then your tweets will be evenly distributed across the other 4,999 users....

The significance of content curation cannot be devalued. Nowadays, we are covered with information that’s competed for what has turn out to be an increasingly inadequate service. Those people or businesses that function as curator, sorting out all but the most excellent, most applicable content will help from amplified social capital and, thus, attention. Here are 10 curation tools commonly used online....

There is so much that goes on behind the scenes of a website. For instance, content creation, security and backup measures, constant updates, design overhauls, and even running an online business. However, your site visitors do not care how much is on your plate at any given time. That’s why many website owners have given in to the increasingly popular method of autoblogging.

In the past, we have shared with you how to automatically post content from one website to another, some of the best autoblogging plugins on the market today, and even how to build a complete autoblogging website from the ground up. However today, we are not going to go into the technical or step-by-step details of autoblogging. Instead, we are going to develop a better understanding of how you can curate and aggregate quality web content for your website using the popular WordPress autoblogging plugin WP RSS Aggregator.

Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell.

To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right....