Public Relations & Social Marketing Insight

Police departments around the country are using high-powered analytics software to comb social media and calculate threat levels for individual suspects before they are arrested, according to the Washington Post, which first reported the news.

The program, called “Beware,” uses addresses awaiting police response, finds the names of individuals who lives there, and checks their name against social media and other publicly available sources of information like property records and prior arrests to determine if they may pose a threat to responding officers. In one example cited by the software’s manufacturer, Intrado, an individual who is a military veteran with post-traumatic stress disorder and posted troubling comments on social media would raise a red flag....

So how important is it to make sure that your corporate website – and therefore your crisis communications home base – is mobile-friendly? Pretty important.

And I’m not the only one who thinks so, Google thinks so as well.

Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience. This means that, in (and out of) a crisis, if your website is not mobile-friendly, not only are you making it harder for your stakeholders to navigate through your site and easily read your communications, but Google may be penalizing your website’s search engine rankings....