Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Twitter scores new tweets-per-second record with 143,000 peak

Twitter scores new tweets-per-second record with 143,000 peak | Public Relations & Social Marketing Insight | Scoop.it

Twitter‘s tweets-per-second numbers are usually fairly stable, with spikes happening here and there to varying degrees depending on what is trending and happening in the real world. On August 3, however, it had an unusually high per-second tweet peak – so high, in fact, that it set a new record for the social network. Now Twitter has posed the details on what happened complete with some bragging about its user experience.


The flood of tweets originated from Japan during a showing of Castle in the Sky, with viewers so enthused about what they were watching that tweets reached a sort of rapid crescendo, peaking out at 143,199 in a single second. This is in contrast to the average per-second rate the microblogging website sees of 5,700....

Jeff Domansky's insight:

Reliability achieved? One concern about Twitter in the past was its reliability. This made crisis managers reluctant to depend on it without a backup. The micro-blogging service may have reached a reliability high and that's good news.

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Burger King’s Social Media Crisis & Failure to Effectively Communicate

Burger King’s Social Media Crisis & Failure to Effectively Communicate | Public Relations & Social Marketing Insight | Scoop.it

In 2013 there is no excuse for such failed crisis communications. Any and every company should be ready to make a public statement on any crisis in one hour or less. It is good public relations; it is good media relations; it is good crisis communication; it is good social media crisis communication.

 

So here it is on Monday afternoon, February 18, 2013 as I sit in my office near New Orleans and Burger King’s Twitter account was hacked nearly 4 hours ago. The hackers make it look like a McDonald’s account.

 

Burger King eventually managed to get Twitter to suspend the account and pull down the content and ugly comments.

 

But in the 140-character world of fast news, the fast food company is SLOW to officially issue a statement....

Jeff Domansky's insight:

It was the President's holiday. No one's lives were at risk. I'm not sure Burger King to respond to but they could have used social media better to moderate the impact. Personally, a sense of humor could also be valuable in rebalancing the impact of their Twitter account hijacking.

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