Public Relations & Social Marketing Insight
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VW in PR Freefall | Idea Workshop

VW in PR Freefall | Idea Workshop | Public Relations & Social Marketing Insight | Scoop.it
From www.ideaworkshop.ca - October 19, 2015 1:45 AM

The diesel emissions nightmare at Volkswagen continues unabated as the German government orders the company to recall 2.4 million vehicles next year. To recap, the company has admitted to cheating on emissions tests on up to 11 million diesel vehicles worldwide. The global CEO has resigned, the new North American head departed before even starting, its share value has dropped by over 30% and VW Group sales have plummeted.


Some estimates say this could cost the company in the region of 35 billion euros, and all but destroy the consumer market for diesel vehicles.


This scenario has all the makings of a classic PR crisis, but so far most would consider VW’s communications efforts a fail. Weeks into the scandal consumers who purchased one of the diesel vehicles still do not know what, if any action they should take. Dealers are left scrambling on the front lines without the facts or even a narrative on VW plans. For employees, suppliers and shareholders there is also confusion around how the corporate parent plans to navigate through the crisis. Lawyers smell blood and are circling both in North America and Europe....

Jeff Domansky's insight:

VW PR efforts fail miserably!

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Railroad tragedy gets worse | Yahoo! News

From ca.news.yahoo.com - July 11, 2013 9:24 AM

...Montreal Maine and Atlantic Railway has drawn the ire of local residents and even the premier for what has been described as a slow, largely unilingual, and even tone-deaf response to the tragedy.Ed Burkhardt, the president and CEO of the railway's parent company, Rail World, Inc., arrived on the scene Wednesday, nearly five days after the derailment incinerated the town centre.


He commented to a TVA television reporter beforehand that "I hope that I don't get shot at. I won't have a bullet proof vest on."Quebec Premier Pauline Marois said she understood Burkhardt didn't speak French, but felt he could have arrived on the scene earlier."It's a completely deplorable attitude from the company," Marois said in Quebec City....

Jeff Domansky's insight:

Terrible tragedy made worse by terrible Railroad CEO response...

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Ferguson Police Tactics Equal PR Fail

Ferguson Police Tactics Equal PR Fail | Public Relations & Social Marketing Insight | Scoop.it
From jenniferjonesblog.com - August 15, 2014 8:45 PM
Like so many of you, I have been stunned by the images of a militarized police force in Ferguson, MO harassing, tear gassing, arresting and even beating citizens who are protesting the police shoot...


...Let me be clear – these police actions are absolutely wrong from a human perspective too. And, from what I have seen, they have trampled on the people’s right to assemble, freedom of the press, free speech, destruction of personal property, unlawful arrests and likely dozens of other rights I’m not even familiar with.


But, strictly from a PR perspective, they are cutting of their own noses to spite there faces....

Jeff Domansky's insight:

An epic PR and policing failure. Contrast Ferguson police actions with Missouri State Police efforts to reach out, communicate and deescalate the crisis.

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wanderingsalsero's comment, August 15, 2014 11:05 PM
I agree totally Jeff. I've posted lot of stuff about it too. But this is just the result of a trend that some people (AKA: 'kooks', conspiracy theorists, etc.) have been trying to call attention to for years. This is not the same America we were born into and I'm afraid it's going to be very, very traumatic (at best) to turn it around.
Jeff Domansky's comment, August 15, 2014 11:45 PM
WanderingsAlero thanks for comments. Truly a tragedy made worse by poor police response.
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Marketing communication as issues management for PR | Public relations and managing reputation

From craigpearce.info - September 15, 2011 12:07 AM
Marketing communication has the potential to work effectively as issues management because it is a proactive, ‘friendly’ mode of communication.

and may not necessarily raise suspicious hackles from stakeholders.

Certainly, the marketing communication dimension of business communication, in the context of issues management, may have been glossed over quite significantly.

Marketing communication is an unusual discipline, if indeed it is a discipline. I tend to think of it as a set of tactical mechanisms that fall under both marketing and public relations.

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