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For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly.
In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be printed out anymore, so keep your scissors in the junk drawer. As these statistics reveal, the coupon is still a driving force in commerce that connects people (and their wallets) to brands. People will never tire of saving money, and brands are always looking to bring in new customers. Mix in a decade-long struggling economy, and you have a savings-savvy mindset that isn't going away anytime soon.
Enjoy this collection of coupon stats, which we plan to keep updated with the most current and relevant research on an ongoing basis. If your company has completed research into these fields that we should include, please let us know....
Despite the increasing availability of digital coupons, shoppers still prefer paper coupons, according to a new report from CreditCards.com.
Experts say the reasons are largely because paper is an ingrained habit and a convenient shopping reminder.
“While shoppers are changing their behaviors with gusto these days, digital couponing has not caused the revolution that many had prognosticated,” said Mark Heckman, Principal, Mark Heckman Consulting. “One reason is paper coupons are still in vogue is their visceral nature. Digital coupons require action to select or load, and then the hard part; that is, remembering what you have loaded. Contrast that with paper. Paper coupons are front and center in the shoppers pouch, bag, wallet or purse.”...
We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how Pizza Hut installed beacons across 1471 locations, to why Wi-Fi and beacons can work together to deliver great experiences, and more. So sit back, sip a cup of coffee and check out the stories we have lined up for you.
There has been a constant battle between whether one should go for discounting or not. If you do, you come across as a brand that is too approachable, and if you don’t, you lose out on some great revenue. Some say that giving coupons devalues the product’s inherent value and diverts the customer’s attention from that value to the value offered in dollars.
We have addressed this tug-o-war in some of our articles previously too (this, this and this), but today we have a guestpost from SavingCoupons.in putting an end to that discussion by– highlighting the occasions where couponing can prove to be a great marketing strategy, and– how to do it right....
A newly published Forrester Research report asserts that coupons are alive and well, and consumers are using them in different ways that marketers need to appreciate. The report, “Count on Contextual Coupons,” substantiates our own belief that mobile wallets represent an essential means for marketers to offer coupons and similar content as part of a contextual local marketing strategy.
"Count on Contextual Coupons,” by Researcher Collin Colburn and Vice President and Principal Analyst Shar VanBoskirk, reports that consumer adoption of coupons has shifted to digital: 66 million digital coupons were redeemed in 2013, a 141-percent increase over 2012. And those digital coupons and mobile wallet apps provide opportunities to reach consumers with context-aware offers, such as a retailer on Chicago’s Michigan Avenue sharing an offer based on a consumer’s proximity to the store. But, according to the report, most marketers still rely on free-staanding inserts to distribute coupons....
Everyone loves a deal. This infographic from the folks at Vouchercloud outlines the growth in digital coupons, who’s using them and how they’re being used.
Here are some highlights: - The use of coupons during a shopping experience has risen from 63% to 92% in just the past five years, and a lot of this growth has been driven by online coupons. - Consumers have greater access to online coupons through email, shared through social media, and online via a plethora of coupon-specific websites....
Today's consumers, who increasingly view online shopping as a competitive sport, use many different tools to find the products they want at the best price, including coupon aggregation sites like CouponCabin.com and RetailMeNot.com. Commission Junction recently conducted a study of 1,000 coupon site users to better understand the influence coupon sites have on shoppers.
According to a recent eMarketer report, more than half (52 percent) of online shoppers now use digital coupons. Are retailers capitalizing on this trend? How can they benefit from the growing use of coupons and coupon sites? Our study identified four ways coupon sites can help retailers better reach their customers...
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With 65 percent of convenience store shoppers who use mobile coupons redeeming offers within five minutes, savvy retailers are leveraging their loyalty programs and in-store signage to target consumers who are nearby or in their stores, according to a report released today by Koupon Media.
Mobile coupon adoption continues to grow as retailers and brands get more innovative, helping drive higher redemption rates than for paper coupons, according to Koupon Media’s Mobile Coupons: State of the Industry 2016 report. Gamified scratchers, 30-day promotions, redeemable display ads and TV marketing are just some of the ways marketers are boosting their mobile coupon efforts....
Even in the age of the smartphone and the attendant increase in mobile commerce, this CreditCards.com survey reveals a ringing, and perhaps surprising, endorsement of old-fashioned paper coupons, even among younger millennials.
Still, mobile coupons will likely increase in use and popularity as mobile commerce continues to grow, says Matt Schulz, CreditCards.com’s senior industry analyst.“Dead trees aren’t dead when it comes to coupons,” Schulz said in a statement.
“Plenty of Americans are still opening their snail mail and reading the Sunday paper. I expect paper coupons to lose some market share, though, as consumers and brands get even more comfortable using them electronically.”...
Although there are some interesting developments on the horizon for couponing, it’s undeniable that a lot of what’s being proposed for the future seems to involve more invasive methods that deny shoppers that element of choice – which I think is crucial.
At the moment, as an industry we’re already doing incredibly well at converting traffic during that all-important Zero Moment of Truth – ensuring that when a customer searches for a code to use at checkout, you can deliver. Hacking and playing with the boundaries of technology is crucial for keeping companies fresh, but it’s important that we don’t forget the present: the Zero Moment of Truth is still at the core of what we do....
India is a market obsessed with discounts, coupons and any deal that can help them spend less and save more. This trend was fairly offline until the e-marketplace boom came into place.
The e-commerce boom quickly transferred the euphoria of bustling bazaars online and tech-savvy people were more than happy to shop with a click of a button. With a large number of people from tier 1 and tier 2 cities buying online, it was not far before discounts industry made an online surge.
We observed similar behaviour in global markets as well. Reading on the lines of this buying habit, we conducted an elaborate research on the coupon usage behaviour of the online shoppers. We have come up with an interesting infographic on how people shop and use online coupons globally....
Americans looooove rewards programs. On average, we’re enrolled in 13 loyalty programs and active in seven.
We can examine this up, down, and sideways. But it boils down to the simple satisfaction of quid pro quo. Recognizing this, many community banks successfully use a point-based rewards program as a back scratcher. This effectively creates a currency out of awarding points.
Want customers to select e-statements? Give ‘em points. There are countless ways to incentivize money-saving (or revenue generating) behaviors by using points as a currency...
Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it!
The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples from leading retailers.
What I appreciate most is this quote (slightly edited): Many businesses fail to achieve the benefits of coupons by offering promotions which compromise their profits, fail to market their business and de-value their products due to regular campaigns running in quick succession or by offering significantly high price reductions....
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Every recent, relevant coupon statistic, all on one page by Brandon Carter. Seriously recommended reading for Marketers. 10/10