Branding Basics: An Introduction | Canva | Public Relations & Social Marketing Insight | Scoop.it

The correct visual use of your typefaces, color palette and images together is an imperative part of the brand development process. Branding is a specific trade, with devotion to the art of cohesion brought together by psychology and science. It doesn’t matter if your brand is a large-scale company or a part-time passion, the importance of branding consistency throughout your marketing can not be faulted.c


We give you some awesome insider tips to help you look at your brand a little differently, and potentially start creating your very own guidelines....