Public Relations & Social Marketing Insight

Copywriting is hard. (That’s why everyone says they want to write yet very few actually do.) Creative fear and distraction most often get in the way, which is why it takes inspiration, energy, and discipline to get something good on the page.

Luckily, you’re not Thoreau, sequestered in the woods. There are blogs, books, plugins, apps, and a ton of other resources available to help you up your writing game—and  we have them all here for you. From style guides to grammar hacks, here are 101 tools to help you be a better writer....

In my time as a copywriter, I’ve experimented with all kinds of methods that allow me to understand my audience. Recently, my favorite has been the empathy map.

This is a tool that allows your team to join the conversation that is going on inside your customer’s heart. It allows you to understand how they feel about you and your topic. It helps you uncover their pains, what they hope to gain....

Optimizing your own copy is a bit like scaling Mount Everest without a Sherpa. It doesn’t matter if you’re in shape; if you go it alone, there’s a pretty good chance you’ll end up a crumpled human popsicle.

Well, help is here.

To save you (and your copy!) from a shallow, frosty grave, I’ve put together 51 bottom-line questions that will help optimize every element of your online copy....

We’ve all experienced content like this. But do we know how to create it? That’s the question. Because consistently creating remarkable content over time is what it’s all about.

You’re aiming to create content that makes people pay attention, think, and feel.

I believe that remarkable content takes a three-step journey.

And as content creators, if we keep this journey in mind, we can craft an experience that will have a profound effect on our readers.

Your vs. my. Do vs. don't. Dollars vs. percentages. Minor modifications can have major mojo.

Attend a Life is Good festival and you'll notice that security staff wear "Safety" T-shirts rather than "Security" T-shirts, writes David Meerman Scott.

This friendly idea is a typical tweak from a brand focused on giving customers a good time—another example is its internal ban on the phrase "I have to"—the preferred phrase being "I get to."

It sounds fun, but simple, one-word copy tweaks can make a huge difference to your marketing ROI. Here are five...