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As Hubspot explains, “implementing a marketing automation system won’t make your job irrelevant, it will just make you more effective. It will free up some of your time, while not compromising the authenticity of the content you’re producing. And it will help you reach your goals faster.” From helping you nurture leads to managing your emails, when used correctly, marketing automation tools can completely transform your marketing results. Here are four of the best marketing automation tools on the market today.
In the past, I’ve discussed a variety of ways for businesses to improve their reach through social media. From step-by-step marketing guides to advertising-based posts, I have done it all.
This time around, I want to discuss 13 tools that can make or break your social media marketing strategy. With the right tools on your side, the sky’s the limit. Without these, however, you will be facing an uphill battle.
Here are 13 tools you need to learn before going “all in” with your social media strategy...
How do you juggle and manage the many hats you need to wear as a social media manager?
Creating content, scheduling shares, engaging with followers, repurposing content, sharing others’ content, community management… This list could go on forever.
The only way to effectively manage social media at scale is with the use of social media management tools that can improve your efficiency, and over time get you better results.
The tools we discuss below help you do that. Many of them have similar features, however they are all different in terms of the BEST way to use them. Choose the ones that fit your your needs and give them a whirl. Here are 17 of the best social media management tools available....
Whether you’re using social media to build awareness for your business, to drive leads to your sales force or anything else in between, it’s important to be familiar with all of the social media platforms at your disposal.
With that in mind, below is a list of the top 52 social media platforms. They’re broken into 3 categories — social media platforms that help you network (like LinkedIn, Facebook, etc.); social media platforms that help you promote (like YouTube, blogs, etc.); and social media platforms that help you share (like Buffer, Hootsuite, etc.).
Ready? Here goes....
Are you a busy social media marketer?
Do you want better tools and tips to simplify your job?
Looking for ways to increase your visibility or productivity?
In this article you’ll discover the best tips and tools shared on the Social Media Marketing podcast so far this year...
Marketers have access to a lot of digital tools these days. Here's a list of the top tools to use for marketing automation, digital asset management, social media and more.
As the marketer’s role becomes more data-driven and analytical, they need to master a new set of tools.According to a 2014 survey conducted by the Economist, CMOs said marketing operations, technology, and data analysis were some of the top areas where their organizations need expertise. One CMO told the Economist, “when we hire, we look for people with digital capabilities, who can do things like run a marketing automation platform, a data analytics function, or execute and listen to multiple social media properties.”
Marketers have access to more digital tools than we could possibly list. We’ve targeted some of the most popular tools for automation, analytics,digital asset management, social media management, and other digital technologies modern marketers need to get the job done....
Anyone who’s dipped their toes in the content marketing pool knows that creating content can be incredibly taxing of our creativity. Worth it, but time consuming.
Luckily, there are plenty of strategies and tools for getting new ideas, fleshing out existing ideas and evolving good ideas into awesome ones.
In this post, we’ll walk through tons of different tools and strategies (35+!) to take your ideas further. Read on to learn how to find, validate, research and execute more killer ideas in less time....
I thought you might be interested in some of the tools that IdealSpot and other top Austin startups in town are using.If you do a quick online search you’ll notice that there are more than enough tools to help business owners get their startup up and running. While that’s definitely a major perk of technology, it can also be overwhelming – especially when it comes to subjects like SEO and digital marketing. How much does this tool cost? Will it work for my business? Is it still relevant? Will I be able to understand how it works?
To help make your already hectic startup lifestyle a little less hectic, here are 50 SEO and digital marketing tools to help your startup grow....
Packrati.us is a service that makes it easy for you to bookmark your favorite links that you share and that others share with you on Twitter. Packrati.us will bookmark any link that you share, any link in a Tweet that you favorite, or any link that is shared with you in an "@" reply. Packrati.us works with Delicious, Diigo, Instapaper, Pocket, Historius, and Pinboard (not to be confused with Pinterest). Once you've authorized Packrati.us to work with one of your bookmarking services, you're ready to start bookmarking while you Tweet. If you are a Four Square user, you can tell Packrati.us to ignore those links from your check-ins.
If This Then That has been featured here in the past. If This Then That is a service that helps you automate tasks between services. Thousands of people have created If This Then That recipes for automating tasks like saving links from your Tweets to your Evernote account. If you're a Diigo user, you might want to try this IFTTT recipe for saving Tweeted links to your Diigo account....
Instead of sacrificing sleep and leisure time, the answer to your growing responsibilities is to be more productive. And that boils down to two major adjustments to your work day: a) minimizing the time spent on tasks; and b) performing those tasks better and more efficiently, so you earn greater results for less time investment.
The following 50 tools are designed to boost your productivity on everything from contact management to social media analytics. But with productivity in mind, remember that while all these tools are helpful to marketers, you should focus on only those that offer real value to your day. After all, an unneeded productivity tool is the antithesis of productive....
In this collection, we are presenting more than 12 useful online signature maker websites for you. These websites will help you in electronic transactions that are increasing day by day because of the increased trend of business transactions on the internet. Electronic signatures have made it easy to approve online contracts without the fear of having original content being imitated as documents.
The listed websites in this collection let you create your own electronic signature easily without requiring any installation. So here is the complete list after the jump. We hope you will find this collection useful. Do let us know what you think about this compilation....
Check out 11 social media management software apps which can help you save some time on social media.
Are you interested in changing the social media management software app that you use?
There are literally hundreds of social media management tools available in the marketplace and it’s difficult to choose which one would be the most suitable. So we have picked out 11 of the very best for you to consider...
Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size.
Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right? Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 61 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way (please tell me in the comments or on Twitter which ones deserve a look)....
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As brand apps lose their luster, marketers need to reassess how they connect with consumers in a mobile-first world. Chatbots are one way they can speak with consumers one-on-one in a place where they are already spending the bulk of their time.
“Chatbots will replace the search window,” said Will Wiseman, chief strategy officer, PHD U.S. “There will be a rapid decline in app usage. The last three years, we have gone from brands’ desire to have mobile-friendly websites, then apps, and [we] now expect to see app activity get cannibalized by bots.”
But before you get chatty, here are some basics on bots....
Do you need to create content on the go?
Looking for mobile apps to help?
A number of mobile apps let you create professional-looking images, animations, and video using only your mobile device.
In this article, you’ll discover six mobile apps to create content for your social media profiles.
Hearing the term “ad tech” makes most people think of data science and complicated formulas. While there’s a kernel of truth to this, ad tech is so much more. Over the last few years, it’s attracted a lot of outsiders, and the result is a much friendlier set of tools with an agency-esque ease of use.
Because of this, we’re now seeing companies and people move closer together in advertising transactions, eliminating barriers and unnecessary middlemen.
Ad tech opens you up to many opportunities. You now have a greater, more valuable ability to optimize, analyze, and offer companies behavioral data on the people who matter most to them. It’s still about targeting an audience — just across multiple touchpoints and platforms, with far richer data.
As long as you understand where you fit in this new digital landscape, you should be fine. But it takes a shift in focus, and you’ll need to familiarize yourself with the advancements and trends in this emerging industry. Here are four essentials you must keep in mind...
Every individual, small business and large enterprise will not only create content and engage on social media in 2016, but seek new ways to cut through the noise and stomp out the competition.
So how do you ensure your brand gets the exposure needed to fuel growth? With the help of great tools, of course. Here are 11 marketing tools you can use to grow your brand in 2016:...
Do you know how many people have tweeted your latest blog post?
Do you know how many of those people are influencers?
The more we can learn about people and posts on Twitter, the more we can improve our social media marketing.Topsy is a tool that you can use to get lots of information about tweets. So, if you want to know who’s sharing your stuff, what I’ve said in the past about a particular tool, or which influencers are talking about your niche, read on to find out how…...
Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time.
I pulled up some numbers on these fringe networks to maybe help you decide where it’s best to spend your time. Here are the explanations, demographics, numbers, and details on 11 fringe social networks....
19 great startup marketing tools for entrepreneurs to help you grow your business and make your life easier.
In an age of automated everything, is it possible to put a personal touch to your marketing? Of course--even though customers are used to sites like Amazon and Pandora where they can get everything they need easily without ever talking to a person. Fortunately, businesses evolve right along with consumer demands. As the head of a marketing department, it's your job to research and adopt the right technology to make your company as effective as possible. Marketing automation isn't going anywhere, but that doesn't mean your entire marketing approach has to be robotic.
No matter what, customers want to feel like they matter, like they're heard, and like there's a real person on the other end of that transaction. Recently, Help Scout, which is also a really cool customer service tool, released a report on the "personalization" of marketing. It reveals that 70 percent of final purchases are dictated by how a person feels they're being treated as a customer....
If you’re reading this you have likely developed your product, website, or
business and want to promote it and increase customer engagement. Whether you are at Series B funding or still cultivating your startup’s business plan, you can bank on the need for consumer marketing.
Here is a list of 15 little-known (but awesome) marketing tools that businesses and entrepreneurs can employ to increase business intelligence, improve brand awareness, and streamline marketing campaigns...
This is a wasted opportunity. Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue.
These programs are essentially an online form of direct marketing. Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on.
And direct marketers have been measuring and optimizing to improve results for decades, in a way that even David Ogilvy admired. In my Starter Kit you’ll see repeatedly how marketing technologies help you get in front of the right audience at the right time with the right offer.Here’s my list of seven technologies that are table stakes for today’s marketer....
I've been on the hunt for the best Chrome setup for my content marketing role. No longer do I care about the optimal configurations for my desktop, I want to know how I can make the most of the app where I spend 98 percent of my workday: my web browser.
The following tutorial shares the Chrome settings, features and extensions that I've come to rely on as a marketer at one time or another. It will teach you not only how to begin to make the most of Chrome itself, but introduce you to more than a two-dozen add-ons that will add efficiency to your everyday marketing efforts....
There is a lot of social media software tools available but which are the best ones? Find out what the social media tool providers think.
We come across great tools on a regular basis. One of my favorite recent ones is OptinMonster which is a WordPress plugin that helps build email subscribers. I switched it off a couple of weeks ago and seen a massive drop in subscribers. It’s awesome.
Of course, the tool providers all think that their own tool is the best, but which other tools do they like?
In this post, we asked the founders of various social media tools to tell us their favorite tools with only one condition… they could not pick their own tools.
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Four marketing automation tools to get you started, so you can save time and focus on what matters.