Public Relations & Social Marketing Insight

A huge amount of time in a content marketer’s day is spent perusing the web. Having your browser perfectly armored with great plug-ins and extensions helps you save time, be more productive, and generally make your work much, much easier. It also is crucial to know how to make the most of available tools in optimizing each step of your efforts.

Here are my favorite choices of the best available browser extensions and how their features can make a content marketer’s life much easier. Each browser link listed connects directly to the extension for easy add-on....

Google has hundreds of apps, but there are some that can have a serious impact on your online marketing initiatives that seem to be flying under the radar....

... Sure, Google has hundreds of apps, but there are some that can have a serious impact on your online marketing initiatives that seem to be flying under the radar. Additionally, Google’s products typically have “freemium” models, which offer the invaluable opportunity to experiment with a variety of different techniques and hone in on what serves your brand most. We’re all for testing out the latest and greatest from the world’s most powerful Internet giant.

If you haven’t already, I encourage you to give a few of these seemingly under-appreciated products a spin....