Public Relations & Social Marketing Insight

The psychology of selling hasn’t changed – it is embedded in human behavior and our habits.

We buy stuff because it relieves a pain in our life, it appeals to our sense of belonging and it makes us excited. We make that final purchase decisionbecause for some reason we can’t wait any more – it is an urgent and important matter that needs to be attended to right away.

These elements of human behavior contribute to the verbal and visual make up of our websites. 

Another layer has been added to these traditionalconcepts, however, based on findings of neuroscience and the fact that selling is nolonger face-to-face. 

It relies, instead, on stimulationof the viewers senses and the parts of the brainthat are activated.

Effective calls-to-action (CTA’s) will combine both traditional selling strategies and the information that neuroscience provides.

So let’s take a look at 5 practical ways that psychology and selling combine to increase conversions on your website....

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Yes indeed, savvy marketers are rallying around conversion rate optimization, the process of improving conversion. CRO is the big game.

The winners in online marketing know this. They focus on developing CRO skills. They practice the discipline daily. And like any team intent on building and protecting their lead, they look to top professionals for ideas they can use to perpetually improve.

The upcoming Conversion Road Trip, hosted by Unbounce, will bring many big league CRO experts together to present strategies for optimizing conversion. I managed to get four of the tour’s speakers to answer questions about where it all begins in the CRO game: inside the minds of buyers.