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Scoop.it!
Google, like Facebook, changes its algorithms without noticey. More importantly, focusing on a tight search marketing definition misses the key issue: Digital marketing has evolved into contextual marketing. Therefore: think beyond search marketing in 2016. Your audience’s context is key to providing an appropriate marketing response.....
Jeff Domansky's insight:
It's the context, silly! 
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Scoop.it!
Brands keep pumping out content, hoping that the sheer volume will help to make up for lower quality standards. We all know that it’s not a long-term strategy but, because it’s working right now, many brands are happy to keep feeding the content monster. Many businesses fail to realize that having copious amounts of content isn’t going to rank them high on search engines, it’s the high-quality and context of your content that will. Some businesses are learning that its context, not content, that’s king....
Jeff Domansky's insight:
Context, not content, that’s king. And, here's why it matters.
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