Public Relations & Social Marketing Insight

The best tool for getting more social shares isn’t a tool at all. Instead, it all comes down to producing high quality, in-depth content.

When you create better content than your competitors, it won’t be long before social shares begin to pick up.

But, of course, there is always help to be had. Once you create a killer piece of content, you need to do your part in getting it shared across all major platforms, including, but not limited to, Facebook, LinkedIn, and Twitter.

If you need a little help getting more social shares, the following nine tools could be just what you’re looking for. It’s not likely that you will use each one every day, but you should definitely learn more about all of them....

In the past, I’ve discussed a variety of ways for businesses to improve their reach through social media. From step-by-step marketing guides to advertising-based posts, I have done it all.

This time around, I want to discuss 13 tools that can make or break your social media marketing strategy. With the right tools on your side, the sky’s the limit. Without these, however, you will be facing an uphill battle.

Here are 13 tools you need to learn before going “all in” with your social media strategy...

In today’s EdTech Charts series, we are sharing with you a collection of some of the best web tools and mobile apps to use with your students to design creative comics. As is the case with previous charts, the titles we include have aunleash their imaginative potential and experiment with a number of various multimodal creative activities.

Check out the chart belowll been reviewed here in previous posts. Our purpose is to provide you with a handy resource where you can access teacher-tested tools to use in your classroom. And as we have argued elsewhere, using comics in your instruction can be a great way to engage students in learning activities and boost their motivation. Students can use them to  and share with your colleagues. Enjoy...

Employ someone and you have to consider salary, workspace, and equipment; not to mention benefits like medical care and paid vacation time.

Conversely, freelancers are only paid for the work they do.

This is generally (though not always) more cost-effective than taking on someone in-house, and allows you to increase or decrease their workload as needed.

This makes outsourcing extremely flexible, which is a huge win for small businesses.

But don’t get too excited just yet… there’s a hard part: actually finding great freelancers and managing them effectively.

Thankfully there’s plenty of tools designed to help you do just that (and many more being released all the time).

Let’s take a look at some of the more recent additions to the market that can help you to outsource and manage your content creation in 2016...